Sunlight (cleaning product)
Product type |
|
---|---|
Owner | Unilever (except United States and Canada) Henkel North American Consumer Goods (United States and Canada) Pental (Australia) |
Country | United Kingdom |
Introduced | 1884 |
Markets | Worldwide |
Sunlight is a brand of
History
Sunlight household
The soap's appearance in
In several markets (e.g., Belgium and the Netherlands) Sunlight soap has survived as a personal wash product rather than a laundry detergent.
Sunlight is still used in some markets as a brand by Unilever (the successor of Lever Brothers). In Sri Lanka, Sunlight laundry soap has a market share of more than 75%,[7] and won the “brand of the year” award in 2004. In South Africa, the brand is used for bath soap, dishwashing liquid, washing powder and fabric conditioner.[8]
The brand was also used in the Philippines during the 1990s as detergents. It was discontinued until it was revived in 2015 as a liquid dish-washing detergent traded alongside the Surf line.[9]
However, production for Ireland and the UK ceased in 2009 due to low demand; it is available only as an import. In Norway it was taken over by Lilleborg in 1930.[10]
In 2003, exclusive licensing rights to the Sunlight brand for dishwashing detergents in the United States, Canada, Puerto Rico were sold along with several Unilever brands to Lehman Brothers Merchant Banking Group,[11] which established Phoenix Brands LLC for the purpose.[12] In 2008, the North American trademark rights to Unilever laundry brands including Sunlight were acquired by Sun Products Corporation.[13] In early 2010, Sun Products acquired the American and Canadian business rights to the Sunlight brand.[14] Sun Products was itself acquired by Henkel North American Consumer Goods in 2016.[15]
The Sunlight brand was used by
In
See also
References
- ^ "Vestar Capital Partners completes acquisition of Unilever laundry business and merger of Unilever unit to Huish Detergents". Business Wire. 9 September 2008. Retrieved 5 April 2018.
- ^ "Our Brands, Our History". Sun Products Corporation. Archived from the original on 6 February 2015.
- ^ "Unilever: A company history". BBC News. 22 February 2000. Retrieved July 9, 2011.
- ^ Sumayku, Jeannifer Filly (22 March 2010). "Unilever: Providing Enjoyable and Meaningful Life to Customers". The President Post.
- ^ Lehu, J-M, Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business, Kogan Page, 2007, pp 19-20
- ^ ""Sunlight Lemon" Washing-up Liquid". Parliamentary Debates (Hansard). Vol. 326. House of Lords. 1 December 1971. col. 262–266.
- ^ "Sunlight". Unilever Sri Lanka. Archived from the original on 22 February 2012.
- ^ "Our Brands: Sunlight". Unilever South Africa. Archived from the original on 22 January 2010.
- ^ "Sunlight Dishwashing Liquid Kalamansi 100 Power". Food and Drug Administration. Philippines. Archived from the original on 22 December 2015.
- ^ "Lilleborgs historie i korte trekk". Lilleborg (in Norwegian). Archived from the original on 12 September 2007.
- ^ "Unilever Agrees to Sell Four Home Care Brands to Lehman Brothers Merchant Banking". Business Wire. 8 December 2003.
- ^ "Company Overview of Phoenix Brands LLC". Bloomberg Business. Archived from the original on 6 March 2016.
- ^ "Vestar Capital Partners completes acquisition of Unilever laundry business and merger of Unilever unit to Huish Detergents". Business Wire. 9 September 2008. Retrieved 5 April 2018.
- ^ "Our Brands, Our History". Sun Products Corporation. Archived from the original on 6 February 2015.
- ^ "Henkel buys laundry care firm Sun Products in $3.6 billion deal". Reuters. 24 June 2016.
- ^ "Sunlight". Johnson Diversey Consumer Branded Professional Products Catalog. Archived from the original on 17 December 2005. Retrieved 28 November 2011.
- ^ "Sunlight Cif". Unilever Turkey (in Turkish). Archived from the original on 30 November 2010.
External links
- Media related to Sunlight (soap) at Wikimedia Commons
- Sunlight brand on official Unilever website
- SunlightSoap.co.uk Archived 2019-04-05 at the Wayback Machine (importers)
- Sunlight - Henkel North America