TAM Media Research
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TAM Media Research is a joint
The viewership cell runs what is one of the largest
Monopoly
The company had enjoyed a monopoly in the television ratings market in India till 2015.[1]
Monopoly Ends
Broadcast Audience Research Council (BARC India) was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research. TAM, a 50:50 joint venture between Nielsen and Kantar Media, was then responsible for the ratings that decide the fate of the `22,000 crore spending on TV advertising. It enjoyed a virtual monopoly, but its job left a lot to be desired.
BARC India was planned and executed as an alternative to TAM Media Research Pvt. Ltd. It was set up as per guidelines of the Ministry of Information & Broadcasting, Government of India.
It is mandated to design, commission, supervise, and own a television audience measurement system for India, and provides Indian broadcast sector with a real-time television rating points (TRP) measurement system.