Talk:Infillion

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Untitled

How do block this socialvibe adobe flash spam from beeing displayed on sites with guestbooks like stickam or myspace? it slows down my system and turns on my fan.

How much is a point worth?

Acc. to this ( http://www.socialvibe.com/main#/my_sponsors/ ) they raised $250,000/- in their 1st 9 months.

Asuming, even no growth, that should be $1,000,000 in the 36 months they are active till date.

The top 50 points earners have earned anywhere between 1 and 100 million points, and they have 700,000 members (with at lealst 10-500 points that they give you for joining up and answering questions). So, I guess the ballpark figure for the totl number of points will be 2500 to 3000 million (2.5 to 3 billion).

That makes a point = $ 1 million / (2.5 to 3 billion) = .03 to .04 cents

i.e. a dollar would be roughly 2500 to 3000 points. For the given data, asuming no growth.

Advertising

"[None]" as "Advertising" in the template is completely absurd. The point of the site is that it's ads that allow users to earn money for charity. Jbbdude (talk) 14:13, 16 December 2009 (UTC)[reply]

Infobox updates

Hello,

I'm an Infillion employee here to request edits on behalf of the company. I put my conflict of interest template at the top of this Talk page, and my full disclosure is available on

my user page
. I'm new to COI editing, but I have read Wikipedia's guidelines on the topic and know that, instead of editing the page directly, I should use the edit request system and rely on the guidance of independent editors.

With that established, I'm seeking a few simple updates to this page's infobox. By heading, they are:

  • Adding Rob Emrich[1] to Founders
  • Replacing Pooja Midha and Joshua Rangsikitpho, who no longer work at the company, with RJ Nicolosi (president & COO)[1] and Rob Emrich (executive chair)[1], who are currently the two highest-ranking execs at the company, in Key people
  • Adding "media" and "advertising technology" to Services; if you read press coverage about the company, you will often see it referred to as a media[2][3] and/or ad-tech firm[4][5]
  • Deleting the Parent field, because Infillion isn't owned by Gimbal; Gimbal bought TrueX in 2020, became Gimbal/TrueX, then renamed itself Infillion in 2022[6]

References

  1. ^ a b c "Leadership". Infillion. January 9, 2023. Retrieved January 9, 2023.
  2. ^ Ariens, Chris (June 28, 2022). "Following Gimbal, True [X] Tie-up, Infillion Emerges". AdWeek. Retrieved January 9, 2023.
  3. ^ Bradley, Bill (May 15, 2022). "Why Buyers Are Thrilled to Be Back in Person for Upfront Week". AdWeek. Retrieved January 9, 2023.
  4. ^ McCoy, Kimeko (October 17, 2022). "Advertising Week Briefing: Economic uncertainty proves to be the 'big elephant in the room'". DigiDay. Retrieved January 9, 2023.
  5. ^ McCoy, Kimeko (June 13, 2022). "'It's probably going to be a little bit tempered': What marketers expect from Cannes after two-year hiatus". DigiDay. Retrieved January 9, 2023.
  6. ^ LaFayette, Jon (March 1, 2022). "Infillion is New Name For Ad Tech Firm Gimbal/True[X]". NextTV. Retrieved January 9, 2023.

I'll now step out of the way and let non-COI editors review my proposed changes. If you need me, I'm available to handle any feedback you may have.

Thanks,

talk) 19:15, 26 January 2023 (UTC)[reply
]

Hello User:XboxFan2006, I noticed that you've updated the Parent field of the infobox. Thanks for doing research and adding those dates in. The company's ownership has been pretty complicated over the years! I'd like to offer two points of clarification:
  1. The company was actually sold to Fox in 2014, not 2013. Here's a link to a Hollywood Reporter article that confirms as much.
  2. It was never a formal subsidiary of Gimbal. TrueX and Gimbal merged to create an entity called Gimbal/TrueX in 2020, and then that entity renamed itself Infillion in 2022. In other words, it's been independent since Disney sold it in 2020.
In the edit request above, I asked that the Parent field be removed. I think it would be reasonable to keep what you've added, but maybe we fix the Fox date and have the independent part read "Independent (2007-12, 2020-present)"? That's just a suggestion. I'll defer to your judgment, since you're not the one with a COI.
By the way, if you could help me with the other parts of the edit request, that would be awesome, but I don't want to impose. Again, I appreciate your contribution to the article. Thanks,
talk) 23:13, 8 February 2023 (UTC)[reply
]
Sending up a flare for
talk) 13:22, 22 February 2023 (UTC)[reply
]
Go ahead: I have reviewed these proposed changes and suggest that you go ahead and make the proposed changes to the page. Johannes (Talk) (Contribs) (Articles) 15:17, 30 April 2023 (UTC)[reply]

A Commons file used on this page or its Wikidata item has been nominated for deletion

The following Wikimedia Commons file used on this page or its Wikidata item has been nominated for deletion:

Participate in the deletion discussion at the nomination page. —Community Tech bot (talk) 07:38, 10 April 2023 (UTC)[reply]

Company history updates

Hello,

I'm an Infillion employee here to request edits on behalf of the company. You can check out my post above or my User page for a full explanation.

Although my request above seems to have stalled out, I wanted to move on and see if editors might be more interested in fixing up the Company history portion of the page. It's very confusingly written right now, and definitely feels more like a list of press release headlines in some places than a true history of the company. Some of the info needs to be cut, and some new references and/or info added. Here are my proposed changes, which I've suggested as four individual paragraphs to break up the text and included the "before" text for editors to compare:

First paragraph

Text to be replaced: TrueX received $4.2 million in Series A funding led by

Interpublic, one of its largest liaisons to date.[4][5]

Proposed update: The company that would eventually become Infillion was founded as SocialVibe in 2006.[6] SocialVibe originally enabled customers to raise money for social causes they wished to support. In December 2007, it received $4.2 million in Series A funding led by Redpoint Ventures.[7] It was launched into public beta in February 2008.[8]

Provided more of an introduction to the history, with sourcing and removed details that aren't encyclopedic.

Second paragraph

Text to be replaced: In January 2009,

Jafco Ventures led an initiative along with Redpoint Ventures to raise the total amount invested in the company to $12 million, as the company shifts to a revenue sharing model with the charities it represents (all of the money raised on TrueX formerly went to the charity itself)[3][9] In March 2011, TrueX closed a $20 million round of funding led by Norwest Venture Partners.[10] In 2013 the company became known as TrueX, and between 2013 and 2014, the company doubled its revenues.[11][12] In May 2014 the company also received an additional $6 million in funding.[13] Directors of the company include James Murdoch, Mich Matthews, and Jonathan Miller.[14] The CEO of the company is co-founder Joe Marchese.[15] Other co-founders include Brandon Mills and David Levy.[15]

Proposed update: In January 2009,

Jafco Ventures led an initiative along with Redpoint Ventures to raise the total amount invested in the company to $12 million, as the company shifted to a model in which it shared revenue with the charities it represented.[16] In March 2011, SocialVibe closed a $20 million round of funding led by Norwest Venture Partners.[17][18] By this point, SocialVibe had expanded into online and mobile advertising, including running ad campaigns within Zynga games on Facebook.[18] In 2013 the company became known as TrueX.[6] Between 2013 and 2014, the company doubled its revenue.[11] In May 2014, the company received an additional $6 million in funding.[13] Later that year, it was acquired by 21st Century Fox in a deal worth $200 million.[19] One of Fox's first moves after buying the company was utilizing TrueX technology that gave viewers using web browsers and connected TV apps a choice to watch a single interactive ad at the beginning of a piece of video content, or to have that content interrupted by regular commercial breaks.[20][21]

Put into past tense, removed directors and CEO, added mention of Zynga, added Fox acquisition.

Third paragraph

Text to be replaced: On March 17, 2020, The Walt Disney Company announced that they were looking to sell TrueX as the company had considered it a non-core asset and neither operated as part of Disney's sales nor tech divisions.[22] Disney announced the sale to Gimbal, Inc. on September 28, 2020.[23]

Proposed update: In September of 2017, The Walt Disney Company assumed control of TrueX as part of its $71 billion purchase of 21st Century Fox.[23][24] On March 17, 2020, Disney announced that it was looking to sell TrueX, as Disney considered it a non-core asset that did not operate as part of Disney's sales or technology divisions.[25] Disney announced that TrueX had been sold to the marketing data company Gimbal, Inc. on September 28, 2020.[23]

Added explanation of how TrueX became part of Disney, reworded sentences about Disney's sale of TrueX to Gimbal.

Fourth paragraph

Text to be replaced: On March 1, 2022, Gimbal, Inc. announced that they had rebranded the company's name to Infillion.[26]

Proposed update: Following the sale of TrueX to Gimbal, the two companies became a single entity known as Gimbal/TrueX.[27] On March 1, 2022, Gimbal/TrueX rebranded as Infillion.[28][29] In September 2022, Infillion acquired Analytiks.ai, a company that had developed technology that tracks customer traffic within brick and mortar stores.[30]

Added explanation of TrueX and Gimbal becoming a single entity, clarified that it is Gimbal/TrueX that was rebranded as Infillion, added acquisition of Analytiks.ai.

Hoping editors will jump in to take a look at this. If you need me, ping any time with any feedback you may have. User:Liz I think you're the only recent-ish editor I've not given a nudge here, would you be interested in reviewing this?

Thanks,

talk) 21:10, 26 April 2023 (UTC)[reply
]

References

  1. WIRED
    .
  2. Information Week
  3. ^ a b Kee, Tameka (January 12, 2009). "paidContent.org - SocialVibe Gets $8 Million Second Round For Social Media "Activism"". The Washington Post.
  4. ^ "Interpublic, SocialVibe Go Fishing for Brand Evangelists - MarketingVOX". Archived from the original on 2011-08-07. Retrieved September 24, 2008.
  5. ^ "Interpublic backs SocialVibe to link social nets with brand - Social Marketing - BizReport". www.bizreport.com. August 26, 2008. Retrieved January 13, 2019.
  6. ^ a b Jarvey, Natalie (November 6, 2013). "SocialVibe Becomes TrueX". Los Angeles Business Journal. Retrieved January 24, 2023.
  7. WIRED
    .
  8. ^ Jones, K.C. (May 21, 2008). "SocialVibe Raises Funds For Earthquake, Cyclone Relief". Information Week. Archived from the original on May 27, 2008. Retrieved January 24, 2023.
  9. ^ Semuels, Alana (January 17, 2009). "Venture capitalists abandon 'spend mentality'". Los Angeles Times.
  10. ^ "SocialVibe Closes $20 Million Funding Round". adage.com. March 22, 2011. Retrieved January 13, 2019.
  11. ^ a b "Ad Fraud Creates Worry For Some, Opportunity For Others". adage.com. April 10, 2014. Retrieved January 13, 2019.
  12. ^ "SocialVibe Becomes TrueX - Los Angeles Business Journal". labusinessjournal.com. November 6, 2013. Retrieved January 13, 2019.
  13. ^ a b "True[X] Raises $6M More As It Tries To Enlist Big Publishers For Its Interactive Ad Platform". May 21, 2014. Retrieved January 13, 2019.
  14. ^ Hof, Robert. "In Bid To Make Online Ads More Engaging, True[X] Taps Power Media Trio For Board". Forbes. Retrieved January 13, 2019.
  15. ^ a b "SocialVibe Co-Founder Returns as CEO - Los Angeles Business Journal". labusinessjournal.com. May 2013. Retrieved January 13, 2019.
  16. ^ Semuels, Alana (January 17, 2009). "Venture capitalists abandon 'spend mentality'". Los Angeles Times.
  17. ^ "SocialVibe Closes $20 Million Funding Round". adage.com. March 22, 2011. Retrieved January 13, 2019.
  18. ^ a b Pearson, Dan (March 24, 2011). "SocialVibe secures $20 million funding". Games Industry. Retrieved January 24, 2023.
  19. ^ Ha, Anthony (December 17, 2014). "21st Century Fox Acquires Ad Company True[x]". TechCrunch. Retrieved January 24, 2023.
  20. ^ Shields, Mike (July 16, 2015). "Fox's TrueX Faces Hurdles in Bid to Fight TV Ad Avoidance". Wall Street Journal. Retrieved January 24, 2023.
  21. ^ Shields, Mike (October 17, 2017). "Fox is letting people watch fewer ads on TV using a trick adapted from the internet". Business Insider. Retrieved January 24, 2023.
  22. ^ Patel, Sahil (March 17, 2020). "Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox". The Wall Street Journal. Retrieved March 21, 2020.
  23. ^ a b c Weprin, Alex (September 28, 2020). "Disney Sells Ad Tech Firm TrueX To Marketing Data Company Gimbal". The Hollywood Reporter. Archived from the original on September 30, 2020. Retrieved September 30, 2020.
  24. ^ Schwartz, Matthew S. (March 20, 2019). "Disney Officially Owns 21st Century Fox". National Public Radio. Retrieved January 24, 2023.
  25. ^ Patel, Sahil (March 17, 2020). "Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox". The Wall Street Journal. Retrieved March 21, 2020.
  26. ^ "Gimbal true[X] Relaunches as Infillion, Strengthening Its Ad Solutions Platform for Business Growth". GlobeNewswire. March 1, 2022.
  27. ^ Burgi, Michael (January 13, 2022). "Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV". Digiday. Retrieved January 24, 2023.
  28. ^ "Gimbal true[X] Relaunches as Infillion, Strengthening Its Ad Solutions Platform for Business Growth". GlobeNewswire. March 1, 2022.
  29. ^ LaFayette, Jon (March 1, 2022). "Infillion is New Name For Ad Tech Firm Gimbal/True[X]". NextTV. Retrieved January 9, 2023.
  30. ^ "Infillion Acquires Data Company Analytiks.ai". AIthority. September 29, 2022. Retrieved January 24, 2023.

talk) 21:10, 26 April 2023 (UTC)[reply
]

Go ahead: I have reviewed these proposed changes and suggest that you go ahead and make the proposed changes to the page. Johannes (Talk) (Contribs) (Articles) 15:20, 30 April 2023 (UTC)[reply]
Hey User:Johannes Maximilian,
Thanks for taking the time to review both of my requests! I've implemented the infobox changes, because they're pretty minor and straightforward, but I am hesitant about making the Company history updates myself. I know my COI makes other editors skeptical of my contributions and I don't want someone to come by and (mistakenly) think an Infillion employee has rewritten the section with no independent oversight. Would you mind posting my proposed changes to the article? I feel it would lend them greater legitimacy.
Cheers,
talk) 13:38, 2 May 2023 (UTC)[reply
]
Hello Infillionaire, you can refer to this talke page section in your edit summary. Best regards, --Johannes (Talk) (Contribs) (Articles) 05:00, 4 May 2023 (UTC)[reply]
Thank you, User:Johannes Maximilian. I've followed your recommendation and made the edits and noted the discussion in the edit summary.
Cheers,
talk) 18:42, 15 May 2023 (UTC)[reply
]

Products and services review

Hello again!

I'm back to propose a Products and services section, which would ideally replace the existing Engagement advertising one. My goal is to give readers of this article a more comprehensive description of Infillion's capabilities, which have expanded in recent years as the company has grown. I know that doesn't mean listing every single thing the company does. In my section draft, I have been careful to highlight only aspects of Infillion's business that have been covered by legitimate press outlets.

To take a close look, please click the dropdown.

Products and services draft

Products and services

Engagement advertising

Infillion has worked with companies such as Apple, Coca-Cola, and Procter & Gamble to develop interactive online advertisements.[1][2] The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or articles.[3][4] These ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion.[1][5] Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate.[6]

Infillion is also a source of ad inventory for text and visual ads. The company has provided ad space with publishers such as

programmatically.[8] Their engagement-based nature reduces instances of ad fraud.[3][9]

Location services and out-of-home advertising

Infillion is a provider of consumer location data, which is typically used for mobile ad targeting.[10][9] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card.[11] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties.[12] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores.[13][14]

Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data.[15] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues.[10][16]

References

  1. ^ a b "James Murdoch Joins Board of Advertising Start-Up - NYTimes.com". mobile.nytimes.com. Archived from the original on 2014-04-20.
  2. ^ a b Szalai, George (December 17, 2014). "21st Century Fox to Acquire Video Ad Company True[X]". The Hollywood Reporter. Retrieved March 2, 2023.
  3. ^ a b "Ad Fraud Creates Worry For Some, Opportunity For Others". adage.com. April 10, 2014. Retrieved January 13, 2019.
  4. ^ "SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit". AdExchanger. October 14, 2010. Retrieved January 13, 2019.
  5. ^ "True[X] Raises $6M More As It Tries To Enlist Big Publishers For Its Interactive Ad Platform". May 21, 2014. Retrieved January 13, 2019.
  6. ^ Heine, Christopher (June 12, 2014). "Horizon Media Can Now Buy Programmatic Ads Based on Engagement". www.adweek.com. Retrieved January 13, 2019.
  7. ^ Patel, Sahil (March 17, 2020). "Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox". The Wall Street Journal. Retrieved March 21, 2020.
  8. ^ Heine, Christopher (June 12, 2014). "Horizon Media Can Now Buy Programmatic Ads Based on Engagement". www.adweek.com. Retrieved January 13, 2019.
  9. ^ a b Patel, Sahil (September 28, 2020). "Disney Sells Ad-Tech Firm TrueX to Gimbal". Wall Street Journal. Retrieved March 2, 2023.
  10. ^ a b Williams, Robert (September 29, 2020). "Disney sells TrueX to Gimbal, which wants bigger role in advanced TV". Marketing Dive. Retrieved March 2, 2023.
  11. ^ Hansen, Dan (March 23, 2018). "How Banks Can Take Advantage of IoTl". BizTech. Retrieved March 2, 2023.
  12. ^ Williams, Robert (January 13, 2020). "Gimbal gives mobile users more control of location data". Marketing Dive. Retrieved March 2, 2023.
  13. ^ "Infillion Acquires Data Company Analytiks.ai". AIthority. September 29, 2022. Retrieved January 24, 2023.
  14. ^ Baysinger, Tim (September 28, 2022). "Exclusive: Infillion buys location services company Analytiks". Axios. Retrieved March 2, 2023.
  15. ^ Sterling, Greg (December 23, 2015). "Gimbal And NanoLumens Bring "Minority Report" Potential To Digital Out-Of-Home". MarTech. Retrieved March 2, 2023.
  16. ^ Greenberg, Karl (October 24, 2012). "InStadium Uses Jumbo Screens As Ad Network". Media Daily News. Retrieved March 2, 2023.

I'll tag in User:Johannes Maximilian, because they previously reviewed my Company history draft. But if this piques anyone else's interest, please feel free to review. I'm happy to field any feedback you might have.

Thanks,

talk) 15:56, 21 June 2023 (UTC)[reply
]

Reply 2-JUL-2023

Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request.  Spintendo  22:37, 2 July 2023 (UTC)[reply]

Edit request review 2-JUL-2023

The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or articles. These ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion.
 Already done.[note 1]


Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate.
Clarification needed.[note 2]


Infillion has worked with companies such as Apple, Coca-Cola, and Procter & Gamble to develop interactive online advertisements. The company has provided ad space with publishers such as Tribune Company, AT&T, and Pandora Radio. In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data.
no Declined.[note 3]


These ads are distributed programmatically. Their engagement-based nature reduces instances of ad fraud.
no Declined.[note 4]


Infillion is a provider of consumer location data, which is typically used for mobile ad targeting.
 Already done.[note 5]


In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties. In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores. In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues.
Clarification needed.[note 6]


___________

  1. ^ The text in this section of the edit request, which includes the exact same references, is already in the article.
  2. ^ Please provide the text from the paywalled source reference by activating the ref note's |quote= parameter.
  3. WP:NOTDIRECTORY
    , routine listings of the company's business partnerships is not warranted.
  4. WP:NOTPROMO
    , this text makes claims about the purported successful-ness of the company's products.
  5. ^ The asked-for changes in this section of the edit request are already in the article.
  6. ^ Please provide the Wikilinks of the companies described in this portion of the edit request.


Hi User:Spintendo,
Thanks for the feedback. I have composed a tweaked version of my proposed Products and services section based on your feedback. Please click the dropdown to take a look.
Products and services draft version 2

Engagement advertising

Infillion has worked with corporate partners to develop interactive online advertisements.[1][2] The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or articles.[3][4] These ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion.[1][5] Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate.[6]

Infillion is also a source of ad inventory for text and visual ads for its corporate partners.

programmatically.[8][9] Their engagement-based nature is intended to reduce instances of ad fraud.[10]

Location services and out-of-home advertising

Infillion is a provider of consumer location data, which is typically used for mobile ad targeting.[11][10] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card.[12] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties.[13] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores.[14][15]

Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data.[16] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues.[11][17]

References

  1. ^ a b "James Murdoch Joins Board of Advertising Start-Up - NYTimes.com". mobile.nytimes.com. Archived from the original on 2014-04-20.
  2. ^ a b Szalai, George (December 17, 2014). "21st Century Fox to Acquire Video Ad Company True[X]". The Hollywood Reporter. Retrieved March 2, 2023.
  3. ^ "Ad Fraud Creates Worry For Some, Opportunity For Others". adage.com. April 10, 2014. Retrieved January 13, 2019.
  4. ^ "SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit". AdExchanger. October 14, 2010. Retrieved January 13, 2019.
  5. ^ "True[X] Raises $6M More As It Tries To Enlist Big Publishers For Its Interactive Ad Platform". May 21, 2014. Retrieved January 13, 2019.
  6. ^ Heine, Christopher (June 12, 2014). "Horizon Media Can Now Buy Programmatic Ads Based on Engagement". www.adweek.com. Retrieved January 13, 2019. Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the 'currency,' in industry parlance. In other words, marketers only pay for promotions when they are actually interacted with by a consumer.
  7. ^ Patel, Sahil (March 17, 2020). "Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox". The Wall Street Journal. Retrieved March 21, 2020.
  8. ^ Poggi, Jeanine (June 25, 2018). "Essence Strikes Deal With TrueX to Advance Connected TV Advertising". Ad Age. Retrieved July 6, 2023. GroupM's digital specialist agency Essence struck a deal with Fox Networks Group's ad tech unit, TrueX, to develop and test new approaches for connected TV advertising... As part of the deal, Essence will be the first agency to access engagement ads programmatically.
  9. ^ Parish, Wendy (June 12, 2014). "Horizon Media, True[X] work to replace CPM with real engagement". Marketing Dive. Retrieved July 6, 2023.
  10. ^ a b Patel, Sahil (September 28, 2020). "Disney Sells Ad-Tech Firm TrueX to Gimbal". Wall Street Journal. Retrieved March 2, 2023.
  11. ^ a b Williams, Robert (September 29, 2020). "Disney sells TrueX to Gimbal, which wants bigger role in advanced TV". Marketing Dive. Retrieved March 2, 2023.
  12. ^ Hansen, Dan (March 23, 2018). "How Banks Can Take Advantage of IoTl". BizTech. Retrieved March 2, 2023.
  13. ^ Williams, Robert (January 13, 2020). "Gimbal gives mobile users more control of location data". Marketing Dive. Retrieved March 2, 2023.
  14. ^ "Infillion Acquires Data Company Analytiks.ai". AIthority. September 29, 2022. Retrieved January 24, 2023.
  15. ^ Baysinger, Tim (September 28, 2022). "Exclusive: Infillion buys location services company Analytiks". Axios. Retrieved March 2, 2023.
  16. ^ Sterling, Greg (December 23, 2015). "Gimbal And NanoLumens Bring "Minority Report" Potential To Digital Out-Of-Home". MarTech. Retrieved March 2, 2023.
  17. ^ Greenberg, Karl (October 24, 2012). "InStadium Uses Jumbo Screens As Ad Network". Media Daily News. Retrieved March 2, 2023.
I'm going to address each of your notes on passages you either rejected or said you wanted further clarification on. Here we go:
  • Note 2: I added the pull quote you asked for via the "quote=" parameter
  • Note 3: I excised the passages where I listed a few of our corporate partners (Apple, Coca-Cola, et al.). I see how that sort of thing can be construed as promotional. But I did not get rid of the two passages about Citibank and NanoLumens because they are meant to describe specific services that Infillion has developed. It's nearly impossible to make clear to a Wikipedia reader what Infillion does without detailing campaigns it has worked on in conjunction with certain corporate partners.
  • Note 4: The ads are distributed programmatically. That's a simple fact. But you're right to flag the claim that their engagement-based nature deters ad fraud. It is, rather, intended to have this effect. I rewrote the passage to reflect this.
  • Note 6: Those companies don't have Wikilinks. My intention, in including them in this section draft, is to highlight capabilities that Infillion has gained by acquiring them. Not everything we do has been developed in-house. Some technology has been added by purchasing companies that operate in spaces we are growing/have grown into.
Again, I really appreciate your feedback and the effort that went into it. I'll let you consider what I've put forward here. If you have further questions or comments, please don't hesitate.
Thanks,
talk) 15:51, 11 July 2023 (UTC)[reply
]

Hello again,

I'm back on this Talk page to ask that the company's logo be added to the infobox. I've uploaded a fair use file to Wikimedia Commons. Here is a link to that file: (removed after edit request implemented).

I believe this is a straightforward request, but if anyone has questions or concerns, please let me know!

Thank you, CM with Infillion (talk) 00:13, 2 December 2023 (UTC)[reply]

Approved Regards,  Spintendo  05:18, 2 December 2023 (UTC)[reply]
Thanks for implementing my request, User:Spintendo! CM with Infillion (talk) 19:58, 5 December 2023 (UTC)[reply]

Removing Gimbal as parent company

Hi again,

In both the article introduction and the infobox, Gimbal is identified as the parent company of Infillion. That's not accurate. Infillion is the current name of the company that formed when Gimbal and TrueX merged. (For a little while, that entity was called Gimbal/TrueX.) So that you don't have to just take my word for it, I've pulled press coverage that explains the situation.

From Next TV: "Gimbal | true[X], the ad tech company formed when Gimbal acquired true[X] in 2020, said it is changing its name to Infillion."

From MediaPost : "Infillion, a word meaning 'an unspecified number of' something, is the new name of the company created by the merger of ad-tech firms Gimbal and true[X]. The rebranding follows Gimbal's acquisition of true[X] in September 2021, and the combined company now touts itself as 'the leader in CTV and location technology.'"

I'd like to suggest that Gimbal be removed from the infobox, and that the last sentence of the introduction, which currently reads:

As of September 28, 2020, it is a wholly owned subsidiary of Gimbal, Inc.; previously owned by 21st Century Fox from 2014 until Disney's acquisition of 21st Century Fox in 2019 and The Walt Disney Company from 2019 until 2020.

Be lightly rewritten, so that it reads:

It was previously owned by 21st Century Fox from 2014 until Disney's acquisition of 21st Century Fox in 2019 and The Walt Disney Company from 2019 until 2020.

Does that all make sense? I hope it does, but if anyone needs more clarification in order to approve my request, please ask.

Thank you, CM with Infillion (talk) 19:58, 5 December 2023 (UTC)[reply]

The usual practice is to have statements in the lead section unreferenced while the information which appears later in the article would contain the reference. Here you're asking to add unreferenced info to the lead, so please provide the statements from the body of the article which restate this information along with references. Regards,  Spintendo  02:52, 6 December 2023 (UTC)[reply]
Sure thing, User:Spintendo. Here is the relevant text from the Company history section:
In May 2014, the company received an additional $6 million in funding.[1] Later that year, it was acquired by 21st Century Fox in a deal worth $200 million.[2]
[...]
In September of 2017, The Walt Disney Company assumed control of TrueX as part of its $71 billion purchase of 21st Century Fox.[3][4] On March 17, 2020, Disney announced that it was looking to sell TrueX, as Disney considered it a non-core asset that did not operate as part of Disney's sales or technology divisions.[5] Disney announced that TrueX had been sold to the marketing data company Gimbal, Inc. on September 28, 2020.[3]
Following the sale of TrueX to Gimbal, the two companies became a single entity known as Gimbal/TrueX.[6] On March 1, 2022, Gimbal/TrueX rebranded as Infillion.[7][8]
References

References

  1. ^ "True[X] Raises $6M More As It Tries To Enlist Big Publishers For Its Interactive Ad Platform". May 21, 2014. Retrieved January 13, 2019.
  2. ^ Ha, Anthony (December 17, 2014). "21st Century Fox Acquires Ad Company True[x]". TechCrunch. Retrieved January 24, 2023.
  3. ^ a b Weprin, Alex (September 28, 2020). "Disney Sells Ad Tech Firm TrueX To Marketing Data Company Gimbal". The Hollywood Reporter. Archived from the original on September 30, 2020. Retrieved September 30, 2020.
  4. ^ Schwartz, Matthew S. (March 20, 2019). "Disney Officially Owns 21st Century Fox". National Public Radio. Retrieved January 24, 2023.
  5. ^ Patel, Sahil (March 17, 2020). "Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox". The Wall Street Journal. Retrieved March 21, 2020.
  6. ^ Burgi, Michael (January 13, 2022). "Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV". Digiday. Retrieved January 24, 2023.
  7. ^ "Gimbal true[X] Relaunches as Infillion, Strengthening Its Ad Solutions Platform for Business Growth". GlobeNewswire. March 1, 2022.
  8. ^ LaFayette, Jon (March 1, 2022). "Infillion is New Name For Ad Tech Firm Gimbal/True[X]". NextTV. Retrieved January 9, 2023.
I believe that the introduction language I've proposed above is a fair summary of that, but please let me know what you think.
Thank you, CM with Infillion (talk) 18:16, 11 December 2023 (UTC)[reply]
Approved Regards,  Spintendo  04:14, 12 December 2023 (UTC)[reply]
Thank you, User:Spintendo! Would you mind also removing the Parent field of the infobox? Sorry if that part of the request got lost in the shuffle. CM with Infillion (talk) 19:39, 13 December 2023 (UTC)[reply]
 Done SpencerT•C 22:47, 14 December 2023 (UTC)[reply]
Thanks for the help, User:Spencer. I have a new request below this one, asking for a few fixes to the Engagement advertising section. If you've got the time and inclination, please take a look. If not, no worries! CM with Infillion (talk) 15:18, 10 January 2024 (UTC)[reply]

Revisions to Engagement advertising section

Hey again,

I'm here to ask for three revisions to the Engagement advertising section.

First, in the opening sentence of the section, could "TrueX" be changed to "Infillion"?

 Done, in two places. STEMinfo (talk) 01:43, 1 February 2024 (UTC)[reply]

Second, the sentence about how Infillion measures engagement doesn't have a citation. It currently reads:

The results are measured in engagement metrics, such as submitted survey forms, video views, likes, and shares.

I suggest it be changed to to the following. I've revised the sentence to reflect what the cited source says:

Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate.[1]
 Done STEMinfo (talk) 01:43, 1 February 2024 (UTC)[reply]

And third, I want to clean up the passage about ad inventory, to fix the TrueX/Infillion issue, lightly clarify the passage, and to amend the bit about "reducing ad fraud." I know Wikipedia articles shouldn't make unqualified claims about the efficacy of a company's products. The current passage reads:

TrueX is also a source of ad inventory for text and visual ads. The company has deals in place to provide ad space with publishers such as
Pandora Radio, and AT&T,[2][3] distributing them programatically.[4] The engagement has reduced digital ad fraud.[5]

My suggested revision is:

Infillion is also a source of ad inventory for text and visual ads. The company has provided ad space to publishers such as
programmatically.[8] Their engagement-based nature is intended to reduce instances of ad fraud.[9]
 Done STEMinfo (talk) 01:46, 1 February 2024 (UTC)[reply]

References

  1. ^ Heine, Christopher (June 12, 2014). "Horizon Media Can Now Buy Programmatic Ads Based on Engagement". www.adweek.com. Retrieved January 13, 2019. Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in industry parlance. In other words, marketers only pay for promotions when they are actually interacted with by a consumer.
  2. ^ "True[X] Raises $6M More As It Tries To Enlist Big Publishers For Its Interactive Ad Platform". May 21, 2014. Retrieved January 13, 2019.
  3. ^ Heine, Christopher (June 12, 2014). "Horizon Media Can Now Buy Programmatic Ads Based on Engagement". www.adweek.com. Retrieved January 13, 2019.
  4. ^ Hof, Robert. "In Bid To Make Online Ads More Engaging, True[X] Taps Power Media Trio For Board". Forbes. Retrieved January 13, 2019.
  5. ^ "Ad Fraud Creates Worry For Some, Opportunity For Others". adage.com. April 10, 2014. Retrieved January 13, 2019.
  6. ^ Patel, Sahil (March 17, 2020). "Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox". The Wall Street Journal. Retrieved March 21, 2020.
  7. ^ Szalai, George (December 17, 2014). "21st Century Fox to Acquire Video Ad Company True[X]". The Hollywood Reporter. Retrieved March 2, 2023.
  8. ^ Heine, Christopher (June 12, 2014). "Horizon Media Can Now Buy Programmatic Ads Based on Engagement". www.adweek.com. Retrieved January 13, 2019.
  9. ^ Patel, Sahil (September 28, 2020). "Disney Sells Ad-Tech Firm TrueX to Gimbal". Wall Street Journal. Retrieved March 2, 2023.

Thank you in advance to anyone who stops by to review these revisions. If you have questions or think what I've proposed above can be improved upon, please let me know!

Cheers, CM with Infillion (talk) 15:18, 10 January 2024 (UTC)[reply]

Review for Location services and out-of-home advertising

Hello again! Now that the Engagement advertising section has been fixed—big thanks to User:STEMinfo—I wanted to put forward a new Location services and out -of-home advertising one. My aim with this draft is to detail other aspects of Infillion's business that have received coverage in reputable sources.

Location services and out-of-home advertising

Infillion is a provider of consumer location data, which is typically used for mobile ad targeting.[1][2] In 2016, Infillion partnered with Citibank to serve experiences to 60,000 Citi Mobile app users based on their location. For example, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card.[3] In 2020, the company launched LocationChoices, an app designed to allow mobile users to opt out of sharing their location data with third parties.[4] In 2022, Infillion acquired Analytiks, a company that tracks the movement of customers throughout brick and mortar stores.[5][6]

Infillion also offers out-of-home advertising services. It has partnered with the digital signmaker NanoLumens to develop beacons and screens that would display ads targeted at certain people or populations according to anonymized smartphone data.[7] In 2020, the company acquired Instadium, which places advertisements on screens within sporting venues.[1][8]

References

References

  1. ^ a b Williams, Robert (September 29, 2020). "Disney sells TrueX to Gimbal, which wants bigger role in advanced TV". Marketing Dive. Retrieved March 2, 2023.
  2. ^ Patel, Sahil (September 28, 2020). "Disney Sells Ad-Tech Firm TrueX to Gimbal". Wall Street Journal. Retrieved March 2, 2023.
  3. ^ Hansen, Dan (March 23, 2018). "How Banks Can Take Advantage of IoTl". BizTech. Retrieved March 2, 2023.
  4. ^ Williams, Robert (January 13, 2020). "Gimbal gives mobile users more control of location data". Marketing Dive. Retrieved March 2, 2023.
  5. ^ "Infillion Acquires Data Company Analytiks.ai". AIthority. September 29, 2022. Retrieved January 24, 2023.
  6. ^ Baysinger, Tim (September 28, 2022). "Exclusive: Infillion buys location services company Analytiks". Axios. Retrieved March 2, 2023.
  7. ^ Sterling, Greg (December 23, 2015). "Gimbal And NanoLumens Bring "Minority Report" Potential To Digital Out-Of-Home". MarTech. Retrieved March 2, 2023.
  8. ^ Greenberg, Karl (October 24, 2012). "InStadium Uses Jumbo Screens As Ad Network". Media Daily News. Retrieved March 2, 2023.

I need an independent editor or two to take a look at this and let me know what they think. I'd be grateful to anyone who reviews, and happy to offer explanations and/or make adjustments to the copy above as needed.

Not to get ahead of myself, but perhaps this section and the Engagement advertising should become subsections under a Products and services heading? I've seen content organized that way on other corporate pages. Anyway, just a thought. I'll now step out of the way and let independent editors do their thing. CM with Infillion (talk) 16:26, 15 February 2024 (UTC)[reply]

Since this request has been sitting for a while, I'm going to send up a flare for User:Johannes Maximilian, who has reviewed some of my previous suggestions. No pressure, Johannes, but if you have some time to help me out here, I would very much appreciate it! CM with Infillion (talk) 19:01, 18 March 2024 (UTC)[reply]
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