The Beach Boys' 1968 US tour with Maharishi Mahesh Yogi

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The Beach Boys' 1968 US tour with Maharishi Mahesh Yogi
Tour by
Friends
Start dateMay 3, 1968
End dateMay 6, 1968 (originally scheduled to end on May 21)
Legs1
No. of shows5 (24 further shows canceled)

In May 1968, the American rock band

Friends album, which similarly reflected the influence of the Maharishi's Transcendental Meditation (TM) technique on the band, and was a commercial and critical failure. The program comprised a set of songs by the Beach Boys, followed by a lecture from the Maharishi on the benefits of meditation. Twenty-nine concerts were originally scheduled, many of them in college venues, but the venture was abandoned after three days of low ticket sales and hostile audience reaction to the Maharishi's segment. The guru's commitment to making a documentary film about himself, for Four Star Television
, was cited as a further impediment.

The tour was initiated by Mike Love, who became devoted to TM in December 1967 and joined the Beatles for two weeks at the Maharishi's training course in India in early 1968. Given the Maharishi's popularity when the bookings were made, the Beach Boys hoped that the tour would alleviate the financial shortfall caused by an abortive tour they made in the US South, in April.[1] The Maharishi's spiritual pronouncements held little appeal for the group's fan base, however. Canceling their tour dates with the Maharishi cost the Beach Boys $250,000, and a commentator later described the pairing as "one of the most bizarre entertainments of the era".[2]

Background

The Marahishi at a press conference, September 1967

Along with his

Beach Boys bandmates Dennis Wilson and Al Jardine, Mike Love was one of the many rock musicians who discovered the teachings of Maharishi Mahesh Yogi following the Beatles' public endorsement of his TM technique in August 1967.[3][4] Jardine recalled that, while his band were in England, he was visited at his London suite by John Lennon and George Harrison. "They were proselytizing on behalf of TM. They suggested that we get involved with the program and that they would see us later in Paris because they were going to be with Maharishi at this huge concert we were doing ..."[5]

In December that year, Love and his bandmates attended a lecture by the Maharishi in Paris[6] and were moved by the simplicity and effectiveness of the meditation process as a means to obtaining inner peace.[7] In January 1968, the Beach Boys attended the Maharishi's public appearances in New York[8] and Cambridge, Massachusetts, after which he invited Love to join the Beatles at his training seminar in Rishikesh in northern India.[9] During their stay at the Plaza Hotel in New York, the guru and the band attended a photoshoot with photographer Linda Eastman (later the first wife of Paul McCartney).[10]

Although the other Beach Boys were similarly taken with meditation,

Spiritual Regeneration Movement.[13] From February 28 until March 15,[8] Love studied Transcendental Meditation at the Maharishi's ashram in Rishikesh, along with the Beatles.[14][15]

Planning and surrounding pressures

During their stay in Rishikesh, Love and Lutes[16] planned a US concert tour that would feature the Beach Boys and the Maharishi as co-headliners.[15][17] The tour would allow the Maharishi to propagate his message to an audience of young pop fans and, according to author Peter Ames Carlin, it would improve the Beach Boys' standing at a time when they and their music had fallen out of step with contemporary trends.[18] On a stopover in London before returning to Los Angeles, Love enthused to Melody Maker: "We're going to use a lighting system to project the Maharishi on screens above the stage so everybody will be able to see him. We'll perform with a band for 45 minutes followed by an intermission with a TV documentary. Then he'll come out and lecture the audience with time for questions and answers."[19][nb 1] In early April, the tour was announced with a starting date of May 3 and a duration of seventeen days.[21]

Once back in Los Angeles, Love rejoined the Beach Boys and helped them complete their new album,

Friends, which included songs that reflected the group's enthusiasm for meditation.[22][23] From April 5,[24] the band attempted a series of self-financed concerts in the US South, known as "the Million Dollar Tour".[25] For these dates, their support acts were Buffalo Springfield and Strawberry Alarm Clock.[26] The concerts were poorly attended and a commercial failure, due partly to the militant mood following the April 4th assassination of Martin Luther King Jr.,[14] and the tour was abandoned on April 12.[24] After this setback, according to Nick Grillo, the Beach Boys' business manager, the band hoped that their upcoming tour with the Maharishi would alleviate the financial shortfall.[1] Love later wrote that the intention was for the Beach Boys to cover their expenses while the remainder of the proceeds went to the Maharishi.[27]

Due to the Beatles' popularity and influence, the Maharishi's status had been elevated to that of an international celebrity.[28][29] Although his apolitical stance concerned some commentators in the US, he was accepted by the counterculture as an important voice in the collective search for change and self-awareness.[30] However, on April 12, Harrison and Lennon, the two Beatles most committed to TM, abruptly left the ashram in Rishikesh,[31] signaling the band's split with the Maharishi.[32] Some witnesses said that Lennon and Harrison's departure was in reaction to the Maharishi's alleged sexual impropriety towards some of his female students; others cited the arrival of Lutes, accompanied by a film crew to film the planned documentary, after he had signed a contract with Four Star Television on the understanding that the Beatles would appear in the production.[33][nb 2] The Beatles' disenchantment with the Maharishi and the Spiritual Regeneration Movement had a detrimental effect on the guru's standing among music fans.[36][37]

History

The concerts were advertised as "The Most Exciting Event of the Decade!"[18] and promoted by Budd Filippo Attractions.[38] The program comprised a set of songs by the Beach Boys followed by the Maharishi's lecture on the benefits of meditation.[39] The band was augmented by eleven backing musicians.[40] The Maharishi failed to show up for the pre-tour press conference in New York on May 2. The press were told that he had caught pneumonia, but Grillo, speaking later in a BBC Radio 1 interview, said that in fact the Maharishi was preoccupied with his documentary film.[38] The following day, the guru arrived late at the Beach Boys' press conference at Georgetown University in Washington, D.C. An unimpressed John Sherwood of the Washington Evening Star reported: "The Maharishi was coming to Mohammed on the sacred banks of the Potomac, but in search of what? He was coming with ... he was coming with ... The Beach Boys, a fading rock music group in white suits bent on a head-shrinking concert tour ... from here to California."[38]

The tour opened on May 3 at the 8000-seat

Baltimore Civic Center, in preparation for the next stop on the itinerary.[43]

Entrance to the Singer Bowl in the New York borough of Queens. The Beach Boys–Maharishi concert at the venue was canceled after sales of just 800 tickets.

By May 4, when the tour reached

Iona College in upstate New York, several of the mid-tour dates had already been canceled.[40] Writing in New York magazine, Loraine Alterman said that, although the Maharishi's commitment to making his documentary film was given as the reason, "more likely lagging ticket sales made him meditate on the advisability of performing to half-empty houses."[40] Earlier that day, an early-afternoon show at the 16,000-seat Singer Bowl was canceled twenty minutes before the performance, due to only 800 tickets having been sold.[43][nb 3] The Iona College show was again poorly received, and the crowd were all the more restless due to the long delay between the Beach Boys' set and the Maharishi's arrival.[43] Alterman reported that, with the Beach Boys having joined the audience for the lecture, Bruce Johnston was visibly irritated by the fans' ridiculing of the guru, and Love returned to the stage to admonish the hecklers, adding: "I know there are a lot of young people here but you will get older and I know you'll want to remember the Maharishi at Iona."[40] At The Spectrum in Philadelphia, around a third of the 17,000-plus seats had been sold, at reduced prices, and some people walked out rather than listen to the Maharishi.[43] The Maharishi's teachings on spirituality held little appeal for the Beach Boys' fan base.[44][45]

On May 5, the tour recorded a healthy 3000 tickets sold at the 3277-seat Bushnell Memorial Hall in Hartford, Connecticut. After this early afternoon show, however, that evening's concert at Providence Arena was canceled at the last minute. A spokesman for the venue said he was told that the Maharishi had opted to focus instead on his film commitments, and the Beach Boys would not consider performing alone.[43] In his Radio 1 interview, Grillo recalled that the band then announced to the press that the Maharishi's exit from the tour was due to illness. Grillo added that, while the Maharishi had been unwell, the tour's cancellation was in fact motivated by the band wishing to avoid creating tension between the guru and Four Star Television, and to avoid losing more money.[43] All of the scheduled concerts starting with the May 6 booking at Boston Garden were canceled.[46] In the May 11 issue of Billboard magazine, it was announced that jazz musician Paul Horn, who had also attended the retreat in Rishikesh, had formed a production company to make the Four Star documentary.[47]

In June 1968, Amusement Business magazine reported that "the Beach Boys camp insists that the lingering atmosphere of hostility and violence" in the wake of King's death had been the cause of the tour's cancellation, and not the Maharishi's failure to draw crowds.

teeny-boppers", while Love commented that the shows were "not put together for commercial purposes".[48]

Aftermath

Lennon and McCartney expressed concerns over the Maharishi on The Tonight Show in mid May. McCartney—who had attempted to dissuade Love from undertaking the concerts[49][50]—ridiculed the tour as a failure.[51] Others criticized Love for attempting to align himself with the contemporary trend for Eastern mysticism.[44] In Jardine's opinion, the tour "completely fell on its ass" since the two acts "had distinct paths, neither of which belonged on the same stage together".[43] The Beach Boys' declining popularity in the US was further reflected in the commercial failure of Friends, which peaked at number 126 on Billboard's albums chart,[52][53] with total US sales estimated at 18,000 copies.[54] Speaking to Keith Altham of the NME later in the year, Johnston said the tour was "a costly mistake for us but that's showbiz!" He added that, while their popularity on the West Coast had suffered, the band had recently toured successfully in other areas of the US.[55][nb 4]

In his book

Turn Off Your Mind: The Mystic Sixties and the Dark Side of the Age of Aquarius, Gary Lachman describes the Beach Boys' professional collaboration with the Maharishi as a "disastrous flirtation" that, for Dennis Wilson, was soon superseded by a more damaging personal association with the Manson Family cult.[57] Despite the ignominy of the 1968 tour, the Beach Boys remained ardent supporters of the Maharishi and his teachings.[58] In June 1969, the band played two charity shows at the Birmingham Odeon for the UK branch of the Spiritual Regeneration Movement.[59] Jardine became a TM initiator in 1972, as did Love, who then progressed to more advanced levels such as the TM-Sidhi Course.[58] In 1976, Dennis Wilson said of the tour: "I don't really care that there were empty seats ... at least it got something [about spiritual enlightenment] going or started."[60]

Author

Monterey Pop Festival.[61] In a 2013 interview, in response to the suggestion that such a tour seemed "unthinkable" in the present day, Love said: "The '60s was a time of unthinkabilities."[62] In his autobiography, Love writes: "I take responsibility for an idea that didn't work. But I don't regret it. I thought I could do some good for people who were lost, confused, or troubled, particularly those who were young and idealistic but also vulnerable, and I thought that was true for a whole bunch of us."[37]

Tour dates

According to David Beard[24] and Keith Badman:[43]

List of tour dates with date, city, venue
Date
(1968) 		City Venue
May 3 Washington, D.C.
Washington Coliseum
Baltimore
Baltimore Civic Center
May 4 New Rochelle
Iona College
Philadelphia Spectrum
May 5 Hartford Bushnell Memorial Hall
List of canceled tour dates with date, city, venue
Date
(1968) 		City Venue
May 4 Queens Singer Bowl
May 5 Providence Rhode Island Auditorium
May 6 Boston Boston Garden
May 7 Waltham Brandeis University
New Haven New Haven Arena
Hamden Quinnipiac College
May 8 Columbus Veterans Memorial Auditorium
May 9 Ohio State University
May 10 Syracuse Syracuse University
Le Moyne College
May 11 Cleveland Public Auditorium
May 12 Chicago University of Chicago
May 13 Madison Capitol Theater
May 14 Saint Paul St. Paul Auditorium
May 15 Des Moines Veterans Memorial Auditorium
Kansas City Municipal Auditorium
May 16 St. Louis Kiel Auditorium
May 17 Denver Denver Auditorium
May 18 Oakland
Oakland–Alameda County Coliseum
May 19 Los Angeles Hollywood Bowl
Las Vegas Nevada Southern University
May 20 Stanford Stanford University
May 21 Sacramento Sacramento State College
San Diego San Diego International Sports Center

Notes

  1. ^ During the same visit to London, Love discussed the possibility of a "Festival of Peace" world tour by the Beach Boys and the Maharishi, an idea he said that he and the Beatles had conceived in Rishikesh.[20]
  2. Apple Films.[34] The Maharishi had offered the project to Apple, despite his existing agreement with Lutes.[35]
  3. ^ The likelihood of rain at the open-air venue was given as the cause for the sudden cancellation.[40]
  4. ^ In his update on the Beach Boys for the June 1 issue of Melody Maker, Alan Walsh wrote that "a complete embargo on questions about the Maharishi and the tour" had been one of the stipulations of his phone call with Carl Wilson and Love.[56]

References

  1. ^ a b Gaines 1995, p. 197.
  2. mtvindia.com
    . Retrieved April 30, 2018.
  3. ^ Goldberg 2010, p. 157.
  4. JSTOR 763906
    .
  5. ^ Sharp, Ken (July 28, 2000). "Alan Jardine: A Beach Boy Still Riding The Waves". Goldmine.
  6. ^ Morgan 2015, p. 141.
  7. ^ Badman 2004, p. 208.
  8. ^ a b c Badman 2004, p. 212.
  9. ^ Shumsky 2018, p. 225.
  10. ^ White 1996, p. 276.
  11. ^ Morgan 2015, p. 152.
  12. ^ Gaines 1995, p. 195.
  13. ^ Shumsky 2018, p. 174.
  14. ^ a b Carlin 2006, pp. 135–36.
  15. ^ a b Gaines 1995, pp. 195–96.
  16. ^ Lapham 2005, p. 21.
  17. ^ Morgan 2015, p. 147.
  18. ^ a b Carlin 2006, p. 136.
  19. ^ Welch, Chris (April 6, 1968). "The Beach Boys: A Brave New World–Through Pop". Melody Maker. Available at Rock's Backpages (subscription required).
  20. ^ NME staff (April 6, 1968). "Beach Boys May Open Peace Campaign at London Olympia". NME. p. 9.
  21. ^ Billboard staff (April 6, 1968). "Beach Boys, Yogi For Collegiate Tour". Billboard. p. 14. Retrieved May 1, 2018.
  22. ^ Gaines 1995, p. 198.
  23. ^ Badman 2004, pp. 214, 215.
  24. ^ a b c Beard, David (April 14, 2010). "Sudden ending: On the road with The Beach Boys in 1968". goldminemag.com. Retrieved April 30, 2018.
  25. ^ Love 2017, pp. 197–98.
  26. ^ Gaines 1995, p. 196.
  27. ^ Love 2017, pp. 198–99.
  28. ^ Doggett 2007, p. 101.
  29. ^ Goldberg 2010, pp. 158–59.
  30. ^ Doggett 2007, pp. 101–02.
  31. Emap
    . 2003. p. 23.
  32. ^ "Beatles Not to Teach". The Times. April 16, 1968. p. 8.
  33. ^ Shumsky 2018, pp. 175–78.
  34. ^ Paytress, Mark. "A Passage to India". In: Mojo Special Limited Edition 2003, pp. 15–16, 17.
  35. ^ Shumsky 2018, pp. 175–76.
  36. ^ Stebbins 2011, p. 153.
  37. ^ a b Love 2017, p. 199.
  38. ^ a b c Badman 2004, p. 218.
  39. ^ Newman, Jason (February 25, 2014). "Beach Boys' Mike Love Honors George Harrison With Unreleased Track". Rolling Stone. Archived from the original on February 26, 2014. Retrieved April 30, 2018.
  40. ^ a b c d e Alterman, Loraine (May 6, 1968). "The Maharishi, The Beach Boys and the Heathens". New York. Available at Rock's Backpages (subscription required).
  41. ^ Roberts, Jeremy (February 8, 2017). "'The Beach Boys in Concert'—The complete lowdown on the band's legendary voyage". Medium. Retrieved April 30, 2018.
  42. ^ a b Shumsky 2018, p. 181.
  43. ^ a b c d e f g h i j Badman 2004, p. 219.
  44. ^ a b Stebbins 2011.
  45. ^ Lachman 2001, p. 288.
  46. ^ Badman 2004, pp. 219–20.
  47. ^ Billboard staff (May 11, 1968). "Verite Productions Formed by P. Horn". Billboard. p. 56. Retrieved May 1, 2018.
  48. ^ "Beach Boys' summer swing to hit 40-plus major spots". Amusement Business. June 29, 1968.
  49. ^ Shumsky 2018, p. 161.
  50. ^ Leigh, Spencer (February 7, 2008). "Maharishi Mahesh Yogi: Spiritual leader who introduced millions, including the Beatles, to transcendental meditation". The Independent. Archived from the original on January 29, 2016. Retrieved April 30, 2018.
  51. ^ Frontani 2007, p. 198.
  52. ^ Schinder 2007, p. 120.
  53. ^ Morgan 2015, p. 153.
  54. ^ Stanley, Bob. "The Beach Boys and Friends: Their Forgotten Gem". BBC Radio 2. Retrieved February 20, 2019.
  55. ^ Altham, Keith (December 1968). "Beach Boys Pulled Out Of Doldrums". New Musical Express Annual. Available at Rock's Backpages (subscription required).
  56. ^ Walsh, Alan (June 1, 1968). "After The Maharishi What Next For The Beach Boys?". Melody Maker. Available at Rock's Backpages (subscription required).
  57. ^ Lachman 2001, p. 318.
  58. ^ a b Shumsky 2018, pp. 161–62.
  59. ^ Badman 2004, p. 248.
  60. YouTube
    .
  61. ^ Stebbins 2011, p. 150.
  62. ^ Simpson, Dave (July 4, 2013). "The Beach Boys' Mike Love: 'There are a lot of fallacies about me'". The Guardian. Retrieved May 2, 2018.

Sources

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