The Fleischmann's Yeast Hour
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The Fleischmann's Yeast Hour (also known as The Rudy Vallée Show, The Fleischmann Yeast Hour, and The Fleischmann Hour) was a pioneering musical variety radio program broadcast on
The person responsible for this major step ahead in broadcasting was NBC executive Bertha Brainard, who became head of programming for NBC in 1928. She began pushing for singer-bandleader Rudy Vallée to host a variety series by explaining that only a woman could understand the appeal of Vallée's voice.
Regulars
First airing on October 29, 1929,[1] the show quickly became a top-rated program, being one of the five most popular shows for every year between the 1929–30 and 1934–35 seasons (it was second only to Amos 'n' Andy during the 1930–31 season). Host Vallée appeared along with regulars Ole Olsen and Chic Johnson (1932), followed by Tom Howard and George Shelton (1935). Actor Will Aubrey (1892–1958) appeared as the Bard of the Byways, and another regular was character actor Henry Armetta (1888–1945).
Guests
On this program, the American listening audience heard many future stars for the first time, as it introduced such talents as
Title change
In the 1936–39 run as The Royal Gelatin Hour, guests included
The program came to an end on September 28, 1939. Vallée continued on NBC with sponsors Sealtest,
References
- ISSN 1535-1807. Retrieved 25 October 2022. See FN 30
- ^ Gehring 2008, pp. 72–77.
- ^ Elder 2009, p. 40.
- ^ Baker, Terry. "The Edgar Bergen and Charlie McCarthy Show". Reps Online. Retrieved April 26, 2010.
- ^ Dunning 1998, p. 840.
Bibliography
- Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press, US. p. 75. ISBN 0-19-507678-8.
beat the band.
- Elder, Jane Lenz (2009). Alice Faye: A Life Beyond the Silver Screen. University of Mississippi Press. ISBN 978-1-604-73586-4.
- Gehring, Wes (2008). Red Skelton: The Mask Behind the Mask. Indiana Historical Society. ISBN 978-0-87195-275-2.