The Minisode Network

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The Minisode Network
English
Ownership
OwnerSony Pictures Television
History
LaunchedJune 2007
Links
Websitesonypictures.com/tv/minisode

The Minisode Network (later known as Crackle Minisodes) was a

portmanteau of "mini" and "episode". Unlike webisodes, which are initially broadcast on the Internet, minisodes are condensed versions of previously broadcast, full length, television
series.

History

The New York Times reported that the idea came out of a conversation between the president of Sony Pictures Television, Steve Mosko, and the head of Sony Pictures Television Distribution John Weiser, after they saw the "Seven-Minute Sopranos", a condensation of the 77-hour HBO series posted on YouTube,[1] and after watching a collection of mini clips found at the end of a DVD for the international television series titled Kung Faux that had recently released its first season as a Box Set under the promotional companion name "Bento Box TV". The DVD Box Set had been passed along by Ross Pollack, then V.P. of Sony Pictures Television in Asia, and now CEO of Celestial Pictures in Hong Kong. Kung Faux was subsequently picked up for distribution in Sub-Saharan Africa (SSA) by Sony Pictures Television (SPE) soon after this viewing, and the idea for "The Minisode Network" was born.

Using the Sony Pictures Television library, the network consists of heavily re-edited television series designed to run from four to six minutes, yet retain the story arc from the original broadcast episode. The network is ad supported, and past sponsors have included Honda and Pepsi.[2][3]

Originally set up as part of an exclusive agreement with

video hosting services. According to a Sony
website, the network is available on the following services:

Shows

Television series

The following shows are available in the minisode format on Minisode Network video hosting services.

As DVD bonuses

Taking the lead from the example provided by the international Kung Faux television series on DVD aka "Bento Box TV", Minisodes have also begun to show up on Sony DVD releases, e.g., minisodes of Charlie's Angels and The Facts of Life on the second-season DVD set of Barney Miller.

Original Minisodes

On June 24, 2008,

Rescue Me Minisode episodes over ten weeks, and the next day made them available on the various Minisode Network outlets.[5]
This is the first time original shows have appeared on the Minisode Network.

In January 2009, Michael Buckley of

On February 17, 2009, AMC and Sony teamed up to offer webisodes (referring to them as "Original Minisodes") of

AMC's site.[7]

In February 2009, the Minisode Network began hosting Minisodes of

References

  1. ^ "Big Brands Hop Aboard Sony Minisode Network." Marketing Vox. (22 October 2007) Archived October 10, 2008, at the Wayback Machine
  2. ^ Carter, Bill. "Coming Online Soon: The Five-Minute 'Charlie's Angels'." The New York Times. (30 April 2007)
  3. ^ Elliott, Stuart. "MySpace Mini-Episodes, Courtesy of Honda." The New York Times. (15 June 2007)
  4. ^ Farren, Mick. "Attention Span Threatened by Advancing Minisodes!" The Los Angeles City Beat. (31 May 2007)[permanent dead link]
  5. ^ "'Rescue Me' minisodes stoke fans' interest on break." USAToday (19 June 2008)
  6. ^ "What the Buck Pimps Sony's Minisodes". Tilzy.TV. 2009-01-28. Retrieved 2009-03-02.[permanent dead link]
  7. ^ ""Breaking Bad" hits the Web in mini episodes". CNBC. 2009-02-17. Retrieved 2009-03-02. [dead link]
  8. ^ "The Minisode Network Strips Down to Launch Sports Illustrated Minisodes --Sexy Bite-Sized Episodes Available Exclusively on Crackle.com". CNBC. 2009-02-23. Retrieved 2009-03-02. [dead link]