The Way I Are
"The Way I Are" | ||||
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Electrohop | ||||
Length | 2:59
(album version) 3:20 (radio edit) 3:34 (extended version) | |||
Danja | ||||
Timbaland singles chronology | ||||
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Keri Hilson singles chronology | ||||
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Sebastian singles chronology | ||||
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Music video | ||||
"The Way I Are" on YouTube |
"The Way I Are" is a song by American producer
The song peaked at number three on the Billboard Hot 100 and sold over 3,000,000 units in the United States. It became Timbaland's second solo single to reach the top five in the country as well as his second longest-running single there, behind "Apologize". Internationally, "The Way I Are" reached number one in several countries including Australia, Canada, Denmark, Ireland, and the United Kingdom. Elsewhere, the song reached the top five in several other countries, including Austria, France, Germany, and New Zealand.
The accompanying music video was directed by Shane Drake and takes place in a dark alley-like area in Salford, England. The extended version, which was used in the music video, also features Timbaland's brother Sebastian and rapper D.O.E., who both contribute an extra verse after the bridge. The director noted that the influence of making the video came from the sound of the song and used the rhythm and beats to add effects to make the video have an edgy appeal. "The Way I Are" received a nomination for Monster Single of the Year at the MTV Video Music Awards, as well as a nomination under the Producer of the Year (Non-Classical), listed with other songs produced by Timbaland and released during 2007, at the 50th Annual Grammy Awards.
Background
"The Way I Are" was written and composed by Timbaland, Keri Hilson, D.O.E.,
Recording for the song, along with all the songs from the album, was handled by Demacio "Demo" Castellon and took place at Timbaland's private recording studio,
Composition
"The Way I Are" is an
Critical reception
Critics found the song to share similarities with works by American singer-songwriter
Norman Meyers of Prefix took a liking to the song, stating it and "Release" (featuring Justin Timberlake) as "successful tracks".[7] Luke Bainbridge of The Observer also shared interest in the track, labeling it along with "Release" and "Bounce" as "standout tracks",[11] while Andy Kellman of AllMusic did the same with the song along with three other songs from the Shock Value album.[15] Daniel Incognito of Sputnikmusic praised the song's structure, writing "The pulsating synth melody throughout the song is as irresistible as its My Love counterpart, and a sure fire way to get everybody on the dance floor." Incognito also fell in favor of the vocals provided by Timbaland's protégé, Keri Hilson, writing "Her plush R&B vocals fit into Timbaland's construction perfectly, never allowing the strong melody to dominate her vocals, but instead matching it in terms of lure."[16] Nate Patrin of Pitchfork Magazine describes the song as a "straight up jaw-dropper."[14] Nathan S. of DJBooth.net labeled it, along with three other songs from the album, as recipes for success while noting that they sounded "safe" compared to the rest of the album.[17]
Ivan Rott of
Chart performance
In the United States, the song entered the
In the United Kingdom, the song debuted at number 18 on the
In Ireland, "The Way I Are" peaked at number one on the Irish Singles Chart and held that position for five consecutive weeks.[31][36] It was present within the top ten for sixteen weeks and lasted a total of 30 weeks on the chart.[31]
In Denmark, "The Way I Are" entered the
In Australia, after ascending the chart following its debut at number five, the track peaked at number one on the
In New Zealand, the song debuted at number 38 on the
Music video
The music video for the song was directed by Shane Drake and was filmed in Salford, United Kingdom on May 18, 2007.[42] Drake commented on the video and said:
I like to tell stories with my videos — and Timbaland's new video is going to be unlike any other. Utilizing the tools of incendiary cinematography and fierce lighting schemes, I plan to sculpt an edgy masterpiece, oozing with style and impact. With each rhythmic pulse and beat we will time crafty edits, sharp as tacks and smooth as steel. This video is going to be an artistic expression of Timbaland's music. As an added element of force and velocity, we will follow Timbaland as he cruises around the city. From the colors, to the wardrobe — to the edits, we will craft a slick masterpiece that defies genre and truly defines cool & will show off Timbaland in a "super" music video.
The video version of the song includes an extra verse from Timbaland's brother
Live performances and usage in media
Timbaland performed "The Way I Are" with Keri Hilson, alongside "Do It" with Nelly Furtado and "LoveStoned/I Think She Knows" with Justin Timberlake, at the 2007 MTV Video Music Awards.[45] At the 2009 Grammy Award show pre-party, Timbaland performed the song with Hilson while she performed two songs from her debut album In a Perfect World..., "Energy" and "Turnin Me On".[46] On October 9, 2007, Timbaland performed "The Way I Are" with Keri Hilson on an episode of the ABC soap opera One Life to Live, alongside "Apologize" with OneRepublic.[47] "The Way I Are" was featured in commercials for McDonald's.[48] It was also featured on the MTV reality show The Hills on its fifth episode for its third season.[49] The song was also used on the CW television drama Gossip Girl during the pilot episode on its first season.[50] In video games, the song is also featured as downloadable content (DLC) on Dance Central, as well as an exclusive routine on Just Dance 2021's Just Dance Unlimited. In television, James Corden and Ariana Grande sang the first few parts of the song at The Late Late Show with James Corden.[51]
Credits and personnel
Credits adapted from the liner notes of Shock Value, Mosley Music Group, in association with Blackground Records and Interscope Records.[1]
- Recording and mixing
- Recorded at Thomas Crown Studios in Virginia Beach, Virginia
- Mixed at Pacifique Recording Studios in North Hollywood, California
- Personnel
- Songwriting - Tim Mosley, Nate Hills, Balewa Muhammad, Candice Nelson, John Maultsby
- Production - Danja(co-producer)
- Recording - Demacio "Demo" Castellon for Storm-Circle Entertainment
- Mixing - Marcella Araica
- Drums - Timbaland, Danja
- Keys - Danja
Track listings
UK CD single[52]
- "The Way I Are" (featuring D.O.E., Keri Hilson and Sebastian) – 3:34
- "The Way I Are" (Timbaland vs. Nephew) (featuring D.O.E. and Keri Hilson) – 3:50
European enhanced maxi-single[53]
- "The Way I Are" (radio edit) (featuring Keri Hilson) – 3:19
- "Give It to Me" (Laugh at 'em) Remix (featuring Justin Timberlake and Jay-Z) – 3:20
- "The Way I Are" (Timbaland vs. Nephew) (featuring D.O.E. and Keri Hilson) – 3:50
- "The Way I Are" (video)
French CD single[54]
- "The Way I Are" (French version) (featuring Tyssem) – 3:23
- "The Way I Are" (radio edit) (featuring Keri Hilson) – 3:19
Steve Aoki Pimpin Remix[55]
- "The Way I Are (Steve Aoki Pimpin Remix) – 4:11
Charts
Weekly charts
|
Year-end charts
Decade-end charts
|
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA)[132] | Platinum | 70,000^ |
Belgium (BEA)[133] | Gold | 25,000* |
Canada (Music Canada)[134] | 3× Platinum | 240,000‡ |
Denmark (IFPI Danmark)[135] | 4× Platinum | 60,000^ |
Germany (BVMI)[136] | 5× Gold | 750,000‡ |
Italy (FIMI)[137] | Gold | 50,000‡ |
New Zealand (RMNZ)[138] | Platinum | 15,000* |
Sweden (GLF)[139] | Platinum | 20,000^ |
Switzerland (IFPI Switzerland)[140] | Platinum | 30,000^ |
United Kingdom (BPI)[141] | 2× Platinum | 1,200,000‡ |
United States (RIAA)[142] | 3× Platinum | 3,000,000* |
Streaming | ||
Greece (IFPI Greece)[143] | Platinum | 2,000,000† |
* Sales figures based on certification alone. |
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