Priamyi

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Priamyi (

The TV channel Tonis was established in 1989 with its headquarters in

In early 2017, the ownership of the television company changed. It was announced that the channel would switch to broadcasting informational and analytical content and most likely it would also change its name to "Priamyi" (which can be translated in English as "Direct" or as "Straight"). The launch of the updated channel was scheduled for August 24, 2017.[2]^[3] On this day (Independence Day of Ukraine) the channel started broadcasting under its new name.^[4]

On February 18, 2021, former President of Ukraine Petro Poroshenko announced that he bought the TV channel for a "large sum".^[5]

On November 9, 2021, Poroshenko announced that he had sold the channel following the passing of Ukraine's "de-oligarchization" law.^[6]

Audience

During 2005-2006, Tonis increased the amount of broadcasting and coverage in the regions of Ukraine. The potential audience of 18 million viewers in 230 settlements of Ukraine, one in 54 cities included in the telemetry panel of GfK-USM has a population of over 50,000 people, representing 75% of the audience panel.

In the short term, Tonis planned to build a regional network broadcasting and become a channel that covers almost all of the monitoring panel "50,000 +". The audience for which is updated Tonis - aged 16 to 70 years.

See also

• Alexander Butko
• Vladimir Makeenko
• Petro Poroshenko
• Peter Zalmayev

References