Tour promoter
Tour promoters (also known as concert promoters or talent buyers) are the individuals or companies responsible for organizing a live
Services
Included among the tour promoter's various job responsibilities are: (1) obtaining
Promoter compensation
There are no figures available concerning how much an average concert promoter makes annually. Like most
Industry overview
The rise of large corporation mega-promoters over the past ten years has made it much more difficult for aspiring tour promoters to break into the industry.
While average ticket prices jumped to roughly $57 in 2005, the number of tickets sold for the 100 biggest tours dipped 3.5%, to 36.3 million.[2] Some fans have complained to government officials, particularly after they found tickets to the same concerts or sporting events available – sometimes at many times the face value – on secondary sellers like Stubhub.com and TicketsNow minutes after the public sale began. After hearing from some would-be ticket buyers, the Missouri attorney general announced the state was suing three ticket resellers on charges they violated state consumer protection laws. That same day, the Arkansas attorney general said he was seeking documents from five resellers. And the attorney general's office in Pennsylvania is also looking into the ticket sale business after receiving several hundred complaints over the recent sale of tickets for a Hannah Montana concert in Pittsburgh.[3]
Live Nation and Ticketmaster
On December 21, 2007, Live Nation announced it would acquire the software and services to ramp up its ticket-selling operation, potentially positioning the company to compete directly with its longtime contractor, Ticketmaster.[4]
Live Nation, the largest concert promoter, and Ticketmaster Entertainment, the No. 1 ticket seller, announced merger on February 10, 2009. Then on January 25, 2010 the
Ticketmaster must also license its software to Anschutz Entertainment Group (AEG), the company's largest customer. With a copy of the Ticketmaster software, AEG will be able to market an attractive ticketing system to venues, according to the DOJ; under the settlement terms, both companies will be able to compete head-to-head with Ticketmaster.[5]
College concert market
Colleges can provide "dedicated fans, an excellent testing ground, eager workers, [and] loyal fans." The college market provides a network of new potential fans that artists, labels, agents, and managers could focus on for promotion. The major record labels have departments dedicated to college promotion and hire students as representatives for all the artists on these labels.
Education
There are numerous degree programs and academic courses focusing on concert promotion and venue management. Some of these are full degree programs, while others are certificates offered for post-graduate studies. For example, New York University offers a Certificate in Meeting, Conference, and Event Management, and a Certificate in Sports Marketing.[6]
See also
- Music industry
- Music management
- List of basic music topics
- Live Nation
- Ticketmaster
- Promoter (entertainment)
Notes
- ^ MusicBizAdvice Q&A. Archived 2009-01-15 at the Wayback Machine. January 2008.
- ^ New York Times. July 6, 2006
- New York Times. October 6, 2007.
- New York Times. December 21, 2007.
- ^ Reagan, Gillian. "Ticketmaster And Live Nation Get Approval As One Giant Music Monster". Business Insider. Retrieved 12 October 2012.
- ^ New York University. Archived 2007-10-10 at the Wayback Machine.