Tu Manera

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"Tu Manera"
Single by Inna
from the album Yo
LanguageSpanish
English title"Your Way"
Released1 March 2019
GenrePop
Length2:45
LabelRoc Nation
Songwriter(s)
Producer(s)David Ciente
Inna singles chronology
"Sin Ti"
(2019) 		"Tu Manera"
(2019) 		"
Te Vas
"
(2019)

"Tu Manera" (English: "Your Way") is a song recorded by Romanian singer

Grand Hotel,[1] as well as used for Need for Speed Heat and an Apple Watch commercial.[2][3]

Background and composition

"Tu Manera" was written by

mixing and mastering process.[4] "Tu Manera" was digitally released in various countries as the fourth single from Inna's sixth studio album Yo on 1 March 2019 by Roc Nation;[5] Global Records issued it in Romania one week later on the same platform.[6]

It is a Spanish language dance, Latin and Caribbean-influenced pop song, featuring "very sticky, funny and cheerful" lyrics about falling for someone.[7][8][9] Elias Leight of Rolling Stone called "Tu Manera" a "cheerful" mixture of American singer Gwen Stefani's "Hollaback Girl" (2005), Peruvian band Novalima's "Machete" (2003) and material by Colombian band Bomba Estéreo.[10] In an interview, Inna described the track as "one of the most commercial songs" from Yo, as well as "super repetitive [and] uptempo". She also said on its creation: "It started with a bass[line] that we fell in love with. We wanted to do something super simple, not so many melodies. Just the bass by itself sounds like a hit."[10]

Music video

An accompanying music video for "Tu Manera" was uploaded onto Inna's official YouTube channel on 7 March 2019.[4] It was directed by Bogdan Păun of NGM Creative, while Alexandru Mureșan was hired for its filming process.[11] In an interview, Inna reflected on the shooting: "I had lots of fun at the shooting [...] Actually, I did not feel like I was at a shooting. I did everything that went through my head, without limits, like when I was little."[12] The video opens with a backwards-motion scene of the singer walking with a bicycle as people either put the set together or dismantle the set in the background. Throughout the rest of the clip, Inna proceeds into performing in front of a house in a dusty landscape, "dancing on the street, riding a bike and sitting on a red couch in a pickup truck", among other activities.[7][8][13]

Her fashion, as described by CelebMix's Jonathan Currinn, is "laidback and simple", with her wearing a yellow T-shirt reading the word "Love", Uhlsport red running shorts and Balenciaga trainers.[8] According to Currinn, the music video reflects Inna's "bright and fun" energy and personality previously hinted at in the visuals for "Un Momento" (2011), "Wow" (2012) and "Good Time" (2014).[8] Libertatea echoed Currinn's thoughts.[12] Shock noticed the contrast between the dusty landscape and Inna's appearance that had "a touch of sensuality, fantasy and charm".[13] In addition to the music video, a vertical video was also released online on 16 April 2019.[14] Shot in Miami, it shows Inna "flaunt[ing] her figure in a yellow long sleeve bodysuit, paired with sunglasses whilst her hair [is] combed back away from her face".[15]

Track listing

  • Digital download[5]
  1. "Tu Manera" – 2:45

Charts

Chart (2019) Peak
position
Romania (
Airplay 100)[16]
78

Release history

Territory Date Format(s) Label
Various[5] 1 March 2019 Digital download Roc Nation
Romania[6] 8 March 2019 Global

References

  1. ^ Neblea, Andreea (20 May 2019). "Noul single al Innei, pe coloana sonoră a unui serial produs de Eva Longoria" [Inna's new single is on the soundtrack of a series produced by Eva Longoria]. Adevărul. Retrieved 29 May 2019.
  2. ^ Stănescu, Alex (4 November 2019). "Videoclip oficial: Inna x Vinka - Bebe". InfoMusic. Retrieved 28 December 2019.
  3. ^ Stănescu, Alex (25 April 2020). "Videoclip: Inna – Not My Baby" (in Romanian). Retrieved 26 April 2020.
  4. ^ a b "Inna – Tu Manera | Official Music Video". YouTube. 7 March 2019. Retrieved 17 March 2019. Note: Open description for credits.
  5. ^ a b c "Tu Manera – Single by Inna on iTunes". iTunes Store. 8 March 2019. Retrieved 17 March 2019.
  6. ^ a b "Tu Manera – Single by Inna on iTunes". iTunes Store. 8 March 2019. Retrieved 17 March 2019.
  7. ^ a b Fernandez, Suzette. "Inna Releases 'Tu Manera' Video: Exclusive Premiere". Billboard. Retrieved 27 March 2019.
  8. ^ a b c d Currinn, Jonathan (8 March 2019). "Inna Releases Fun New Single And Music Video "Tu Manera"". CelebMix. Retrieved 27 March 2019.
  9. ^ "Inna adelanta el verano con 'Tu Manera', su nuevo single" [Inna starts off the summer with her single "Tu Manera"] (in Spanish). Europa FM. 10 March 2019. Retrieved 27 March 2019.
  10. ^ a b Leight, Elias (8 March 2019). "See Inna's Goofy 'Tu Manera' Video". Rolling Stone. Retrieved 27 March 2019.
  11. ^ Chirilă, Raluca (8 March 2019). "Videoclip: Inna – Tu Manera" (in Romanian). InfoMusic. Retrieved 8 March 2019.
  12. ^ a b "Ce sexy este Inna în noul videoclip lansat" [See how sexy Inna is in the latest music video]. Libertatea (in Romanian). 8 March 2019. Retrieved 27 March 2019.
  13. ^ a b "Inna, la rumana que quiere conquistar el mundo cantando en español" [Inna, the Romanian that wants to conquer the world, sings in Spanish] (in Spanish). Shock. 8 March 2019. Retrieved 27 March 2019.
  14. ^ "Inna - Tu Manera | Vertical Video". YouTube. 16 April 2019. Retrieved 23 April 2019.
  15. ^ Currinn, Jonathan (19 April 2019). "Inna Releases Vertical Video For "Tu Manera"". CelebMix. Retrieved 23 April 2019.
  16. ^ "Airplay 100 – 5 mai 2019" (in Romanian). Kiss FM. 5 May 2019. Retrieved 6 May 2019.
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