Tudou
Screenshot | |
Parent | Youku |
---|---|
URL | www |
Registration | Optional (required to upload) |
Launched | April 15, 2005 |
Current status | Active |
Tudou, Inc. (
In 2007 Tudou was one of the world's largest bandwidth users, moving more than 1
The
On March 12, 2012, it was announced that
History
Tudou was founded by
Prior to Tudou, Wang lived in the
Like many technology startups, Tudou was started on a small budget with a raw technology team. It was initially self-financed at about $100,000, then in 2005 raised a $500,000 seed round. Its first major funding round was in 2006 for $8.5 million from
Rapid growth
During the summer of 2007, Nielsen/NetRatings reported that Tudou was one of the fastest growing websites on the Web, growing from 131 million to 360 million video clips per week in just three months. According to a July 16, 2007, survey, 55 million video clips are viewed daily on Tudou, with an additional 20,000 new videos uploaded every 24 hours.[7] Neilsen's measurements indicate the website averages nearly 40 million visitors per month.[8]
According to Chinese tracking service
Funding
Tudou completed its financial fund series A to E between year 2005 to 2010 in November 2005, April 2006, April 2007, April 2008, and August 2010 respectively. A total of US$135 million was raised from a roster of venture capital organizations including IDG Ventures China, Jafco Asia, GGV Capital, General Catalyst Partners, Capital Today, KTB, JAIC, Cyber Agent, Venrock, Crescent Point, and Temasek Holdings.
Recent events
In July 2007, Tudou introduced one of the world's first large-scale video advertising systems for video sites, several months ahead of YouTube.[9] In late September 2007, Intel and Tudou announced a partnership to explore wireless video sharing technologies and video applications for mobile devices. Tudou also agreed to increase its use of Intel CPUs in its rapidly growing video encoder server farms. Intel will also promote its products through the Tudou advertising system.[10]
In December 2007, Tudou introduced videos in the
In the aftermath of the 2008 Sichuan earthquake on May 12, the service of the website was suspended until May 21 due to the period of national mourning.
On September 10, 2008, Tudou received its license
Copyright and video review
Copyright
A portion of Tudou's content comes from commercial sources and is not user-generated. The company says that the Chinese often go to Tudou for TV-like saq-media, instead of using their televisions. Starting 2008 Tudou launched licensed content acquisition and partnership programs aggregating selective premium professional contents. Nevertheless, Tudou still comes under criticism for its disregard of some copyright policies.
Video review
Tudou's in-house reviewers watch, approve, and categorize all uploaded videos. The reviewers screen for inappropriate content such as pornography and categorize / tag each video.[13]
Technical notes
Video format
Tudou's video playback technology is based on Macromedia's Flash Player. This technology allows the site to display videos with quality comparable to more established video playback technologies (such as Windows Media Player, QuickTime and RealPlayer) that generally require the user to download and install a web browser plugin in order to view video. Flash also requires a plug-in, but the Flash 7 plug-in is generally considered to be present on approximately 90% of online computers.[14] The video can also be played back with gnash(cannot) or VLC. It has pixel dimensions of 320 by 240 (4:3) or 352 by 264 (16:9), depending on the aspect ratio of the source video. Videos run at 25 frames per second with a maximum data rate of 300kbit/s.
Tudou accepts uploaded videos in a variety of formats, including
Video can be seen in windowed mode or full screen mode; it is possible to switch the mode during the viewing of any video without reloading it because of the full-screen function of
Because of the copyright and licensing issues, some Tudou videos are blocked to international IP addresses.
Bandwidth
Tudou reports that it's one of the world's largest bandwidth users, sending over 1PB (
The domain tudou.com attracted almost 10 million visitors annually by 2008 according to a Compete.com survey.[16]
See also
- QQ Video
- 56.com
- Alternative media
- Comparison of video services
- List of Internet phenomena
- User-generated content
- Viral video
- Youku
References
- ^ a b c " Tudou now bigger than Youtube?" Shanghaiist, October 11, 2007.
- ^ a b "Tudou Website". Tudou.com. Retrieved 2014-06-28.
- ^ "China's Youku to Buy Chief Rival Tudou". The Wall Street Journal. March 12, 2012. Retrieved March 12, 2012.
- ^ Tudou.com Uploaders to Share Ad Revenue, "Sina News" July 4, 2007.
- ^ "Chinese Video Site Tudou Receives Another Big Round of $57 Million". Washingtonpost.com. Retrieved 2014-06-28.
- ^ "Tudou raises $50M more for mobile video explosion". Venturebeat.com. 2010-08-05. Retrieved 2014-06-28.
- ^ "Targeting China’s Younger Generation" CScout April 24, 2007
- ^ "From 131 Million to 360 Million - Tudou.com Triples Weekly Clip View in just Three Months". Nielsen NetRatings Press ReleaseJuly 8, 2007
- ^ a b "Original Video Content Site Tudou.com Launches Video Advertising Platform" Archived 2007-08-19 at archive.today American Venture Magazine. July 16, 2007.
- ^ "Intel Sets Out to Work with Tudou to Further Video Tech" Archived 2007-11-11 at the Wayback Machine XinHua News. 2007-09-21.
- ^ "Tudou Site h.264 Announcement" Tudou Site. December 2007.
- ^ "Marc van der Chijs' Shanghaied Weblog: Tudou gets SARFT license". Marc.cn. September 10, 2008. Retrieved 2008-11-29.
- ^ "Testing China's Web Tolerance" Business Week. 2006-01-23.
- ^ "Adobe Flash Player Version Penetration" "Adobe Website"
- ^ "A Big Funding Round For Chinese Web 2.0 Arms Dealer ChinaCache" Archived 2007-10-12 at the Wayback Machine "BillsDue" April 26, 2007
- ^ "Siteanalytics.compete.com". Siteanalytics.compete.com. 2011-10-26. Retrieved 2014-06-28.
External links
- Official website (in Chinese)
- About Tudou (in English)