Type-in traffic

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Type-in traffic is a term describing visitors landing at a

• In November 2004 Marchex acquired the generic domain name portfolio of Name Development Ltd., a little-known British Virgin Islands company, for 164 million dollars, predominantly for its 100,000+ domain name portfolio generating 17 million type-in traffic visitors each month.
• In 2005, Highland Capital and Summit Partners, two venture capital firms, acquired a controlling interest in BuyDomains, paying an undisclosed sum for its domain name portfolio.
• In August 2005, industry trade journals such as dnjournal, dnforum and domainstate reported that sale volumes and prices of existing generic domain-names were rising rapidly as a result of type-in traffic
  publishers
  are generating thousands of dollars each month in revenue with very little effort by building websites that serve relevant advertising to their type-in traffic visitors.
• In April 2006 DemandMedia.com purchased the domain name registrar
  domain names
  . In July 2006 Demand Media purchased Bulkregister.com, another top ten ICANN accredited registrar.
• In May 2006 iREIT acquired Netster.com, predominantly for the thousands of generic type-in domain name names contained within the broader Netster domain name portfolio.^[2]
• Google's entry into the small publisher monetization space came as a result of their purchase of Applied Semantics (oingo.com) in 2003. The drop registrar phenomenon is directly related to the value and desirability of type-in traffic domain names.
• Type-in traffic does not differentiate between trademark traffic and generic traffic as it relates to domain names. For example, the act of registering coca-cola.com for one's own commercial gain would be considered cybersquatting. However, the act of registering softdrinks.com or cola.com would likely be a defensible acquisition of a generic domain name for type-in traffic generation or resale business opportunities. Many companies have begun to actually buy backlinks from type-in traffic sites in an effort to capture more unique visitors from reasonably targeted networks.

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