UltraViolet (organization)
Formation | 2012 |
---|---|
Membership | over 700,000[1] |
Cofounder | Nita Chaudhary, Shaunna Thomas |
Website | www |
UltraViolet is a women's advocacy group based in the United States. The group conducts online campaigns using
Foundation
UltraViolet was co-founded in February 2012 by Nita Chaudhary and Shaunna Thomas. The name is associated with purple, a color used symbolically in the struggle for
Within two months of its foundation, UltraViolet had 300,000 members.[3]
Campaigns
UltraViolet has conducted over 30 online campaigns for women's rights. They have also organized protests and phone lobbying. They also sponsor campaigns in newspapers.[4]
Susan G. Komen Foundation
In February 2012 the
R. Kelly
UltraViolet has made many strides in overcoming sexism through their words and actions. One of these strides include being part of the influence[citation needed] that made Sony decide to cut ties with R. Kelly due to allegations of sexual abuse of minors, by using the hashtag #MuteRKelly.
Rick Ross
UltraViolet led a campaign to get Reebok to end their relationship with rapper Rick Ross after he rapped about date raping a woman in his song "U.O.E.N.O.".[5]
NFL domestic abuse
In 2014, following several incidents of domestic abuse by NFL players, UltraViolet called for the resignation of NFL commissioner Roger Goodell. The group flew aerial banners over three NFL stadiums with the message "#GoodellMustGo".[6]
Airport billboards
In 2014 UltraViolet placed messages on billboards near airports in North Carolina, Texas, Louisiana[7] and Ohio. The billboards were critical of state policies towards women.[8]
References
- ^ http://www.weareultraviolet.org/press/releases/2015/9/21/womens-group-slams-house-democrats-who-voted-defun/[dead link]
- ^ a b c Hajer, Naili (June 17, 2013). "UltraViolet Blazes Trail of Social-Media Triumph". Women's eNews.
- ^ Bassett, Laura (March 9, 2012). "UltraViolet, Women's Rights Group, Upgrades Movement Via Social Media". Huffington Post.
- ^ The Arizona Republic November 22, 2016, p. 9A, full page "add."
- ^ Vega, Tanzina; McKinley Jr., James C. (April 12, 2013). "Social Media, Pushing Reebok To Drop a Rapper". The New York Times.
- ^ Strauss, Chris (September 16, 2014). "Advocacy group's high-flying message to Roger Goodell hard to miss". USA Today.
- ^ Spruill, Constance (August 20, 2014). "Ultraviolet Shedding Light on Womens Rights". Guardian Liberty Voice.
- ^ Borchardt, Jackie (August 21, 2014). "Women's pay, women's rights highlighted on Ohio 'tourism' billboards". Plain Dealer.