UniMás
CEO ) | |
Sister channels | |
---|---|
History | |
Launched | January 14, 2002 | (as TeleFutura)
Replaced | CityVision (June 8, 1998–January 13, 2002) |
Former names | TeleFutura (January 14, 2002 – January 6, 2013) |
Links | |
Website | UniMás |
Availability | |
Terrestrial | |
Affiliated with terrestrial television stations in select markets | See list of affiliates |
Streaming media | |
FuboTV, DirecTV Stream, Sling TV, YouTube TV and Vidgo |
UniMás (Spanish pronunciation:
The network is operated out of Univision's South Florida headquarters in the Miami suburb of Doral, Florida. Since its launch, the network has made major inroads in overall and demographic viewership, eventually ranking as the second highest-rated Spanish-language television network in key dayparts,[2] behind only sister network Univision, by 2012.
UniMás is available on cable and satellite television throughout most of the United States, with local stations in over 40 markets with large Hispanic and Latino populations. Most of these stations are pass-throughs for the network's main programming feed, offering limited to no exclusive local programming. Univision Communications chief operating officer Randy Falco has overseen the network's operations since his appointment in the position by the company on June 29, 2011.[3]
History
Origins
The network traces its origins to
By September 2000, USA Broadcasting had expanded the "CityVision" entertainment format to three of its thirteen other HSN outlets – with some of the stations adopting call letters referencing common nicknames for their home cities – WHOT-TV (now
TeleFutura
On May 15, 2001, during Univision's
On July 31, 2001, Univision announced that TeleFutura would be the name for the new network, with Univision Communications chairman and chief executive officer A. Jerrold Perenchio noting the name was suggested in part by two of corporate employees to "represent[…] the future of Spanish-language television".[12] Univision continued to run the nine HSN affiliates and four independent stations (one of which regained its affiliation with HSN earlier that year) as English language outlets for several months following the USA Broadcasting purchase.
TeleFutura formally launched at 7:00 p.m. Eastern Time on January 14, 2002, debuting initially on 18 Univision-owned stations (consisting of twelve former USA Broadcasting stations – an additional station, WQHS-TV in Cleveland, was converted into an owned-and-operated station of parent network Univision instead; it would later carry UniMás on a subchannel) – and six others that Univision Communications acquired afterward) and 24 affiliates owned by other companies.[13][14][15] Initial programming on the network – which was counterprogrammed to offer distinct programs that do not directly compete with shows aired on Univision – included Escándalo TV ("Scandal TV"; the program was originally titled Escándalo en el Medio Dia, before being changed due to the existence of a similarly titled Mexican program produced by Televisa), a three-hour gossip/entertainment program designed to compete with similar newsmagazines such as Telemundo's Cotorreando (and ran on the network until October 2011); and the daytime talk show Monica.[16]
The remainder of TeleFutura's programming consisted of imported
On June 27, 2006, Univision Communications was acquired by Broadcasting Media Partners Inc. – a consortium of
During the February 2007
UniMás
On December 3, 2012, Univision Communications announced that it would relaunch TeleFutura as UniMás – which loosely translates to "Univision Plus", to underline its ties to its parent network Univision – with a programming refocusing to appeal more towards Latino males between the ages of 12 and 35 years old. The revamped network would feature Mexican and
The new logo and brand identity, which debuted on-air at 5:00 a.m. CST on January 7, 2013 (exactly one week before the network's 11th anniversary), were created in collaboration with branding firm Troika Design Group. As part of the campaign to announce the launch, Univision Communications launched an extensive advertising campaign for UniMás that included promotional spots, digital ads, print ads and outdoor advertising in New York City, Los Angeles and Miami.
On May 13, 2019, UniMás refocused its programming strategy in order to target a younger audience to that of its parent network Univision, with a focus on news, sports, unscripted entertainment and reality shows, most of them broadcast live. On that day, the network added an early edition of Noticiero Univision: Edición Nocturna at 10 p.m., coinciding with the arrival of Colombian newsreader Patricia Janiot to the broadcast, co-anchoring alongside Enrique Acevedo.[27] On October 31, 2021, this shift was completed with the launch of a new wordmark logo and brand identity, designed, as in 2013, by Troika Design Group, and a new slogan, Vívelo Todo ("Live it All").[28]
Programming
UniMás operates on a 126-hour network programming schedule, which it has maintained since its launch as TeleFutura in January 2002. It provides general entertainment programming to owned-and-operated and affiliated stations daily from 6:00 a.m. to 1:00 a.m. Eastern and Pacific Time. Two separate children's programming blocks known as "Toonturama" and "Toonturama Junior" – which features some programs compliant with FCC educational programming requirements – airs for five hours each Saturday at 7:00 a.m. Eastern and Pacific Time. All other time periods are filled with infomercials.
As TeleFutura, the network featured a broad mix of programming, consisting of telenovelas, sports, feature films, entertainment newsmagazines, comedy series (such as
Currently, the majority of UniMás' programming consists of telenovelas and series produced by Televisa (the majority of which originated on the company's flagship network in Mexico,
Notably, UniMás was to replace Telemundo as the U.S. Spanish language broadcaster of the
News programming
The only general news program to have aired on the network to date debuted on October 17, 2005, when TeleFutura began airing En Vivo y Directo ("Live and Direct"), a half-hour early evening newscast that aired at 7:00 p.m. Eastern Time (opposite a taped 4:00 p.m. news program on sister network Galavisión) that featured an in-depth analysis of news stories affecting the U.S. Hispanic community. The program was cancelled in April 2006 due to low ratings, replacing the newscast with movies.[44][45]
As UniMás, on September 20, 2015, the network began airing Fusion Presenta ("Fusion Presents"), a weekly block on Sunday nights consisting of Spanish-language versions of original docu-series originally aired on English language sister cable network
Sports programming
Through its association with Univision's sports division, Univision Deportes (which is also responsible for the production of sports content on
The network also served as a supplementary Spanish-language broadcaster of the
Upon the rebrand to UniMás, the network increased its sports offerings with events such as soccer matches from the Mexico National Team and Liga MX, and the acquisition of rights to the 2013 CONCACAF Gold Cup, the 2013 FIFA Confederations Cup and Copa América Centenario, along with the 2014 FIFA World Cup and the 2015 CONCACAF Gold Cup. TeleFutura shows carried over to the relaunched UniMás included sports programs such as Solo Boxeo and the nightly sports news program Contacto Deportivo (which would eventually move to Univision after a twelve-year run on TeleFutura/UniMás on March 8, 2015).[26] On November 1, 2014, UniMás began airing rebroadcasts of the El Rey Network professional wrestling showcase Lucha Underground on Saturday afternoons.[50] On May 3, 2015, the network debuted a weekly sports magazine program Zona NBA ("NBA Zone"), featuring news and interviews from around the National Basketball Association (NBA).
The network began airing UEFA Champions League and UEFA Europa League matches in 2018 as a result of Univision acquiring the Spanish-language rights to UEFA club competitions from Fox Sports beginning with the 2018–19 season.
Children's programming
For much of its history, the bulk of TeleFutura/UniMás' children's programming was derived of mainly live-action and animated programming from American and international producers, much of which consisted of dubbed versions of series natively produced in English (including Bob the Builder, Ned's Newt and Dumb Bunnies).
When the network launched in 2002, TeleFutura launched three children's program blocks aimed at different audiences: "Mi Tele" ("My TV"), a two-hour animation block on weekday mornings featuring a mix of imported Spanish-language cartoons (such as
Stations
As of October 2015[update], UniMás has 26 owned-and-operated stations, and current and pending affiliation agreements with 19 additional television stations encompassing 19 states, the District of Columbia and the U.S. territory of Puerto Rico. Counting only conventional over-the-air affiliates, the network has a combined national reach of 46.54% of all households in the United States (or 145,419,291 Americans with at least one television set).
Despite Univision's over-the-air expansion since its sister network launched as TeleFutura, UniMás has been slower in expanding its national coverage through broadcast television outlets and does not have over-the-air stations in several major markets with relatively sizeable populations of Hispanic and Latino residents where Univision and/or at least one of its competing Spanish language networks have broadcast affiliates, most notably
The network maintains affiliations with low-power stations in a few markets, such as
Currently, the
Related services
Video-on-demand services
UniMás provides
Due to restrictions imposed on the streaming service by Univision Communications, Hulu limits day-after-air streaming of newer episodes of UniMás' programs to subscribers of its subscription service until eight days after their initial broadcast, in order to encourage live or same-week (via both DVR and cable on demand) viewing. Like the video-on-demand television services provided by the other U.S. broadcast networks, UniMás on Demand disables fast forwarding for content provided through the service.
UVideos
Since the service launched on October 29, 2012, Univision Communications' multi-platform streaming service UVideos has made full-length episodes of UniMás' programs (including those produced by Televisa and its other content providers) available on its website at UVideos.com and companion
Univision Now
On November 18, 2015, Univision Communications launched Univision Now, an
The service carries UniMás' alternative series, classic series previously seen on the network and live soccer matches from Liga MX and Major League Soccer; a live stream of the network's main feed is also available, and incorporates a DVR-style "rewind" feature allowing users to replay live content up to 72 hours after their broadcast. New episodes of prime time series aired on UniMás and Univision – both original content and programs from their distribution partners – are made available for streaming the day after their broadcast on the two linear television networks and are accessible for seven days following their airdate. Restrictions imposed by film studios that supply such content for the network prohibit certain movies carried on UniMás from being made available on Univision NOW.[63][64]
UniMás HD
UniMás' master feed is transmitted in 1080i high definition, the native resolution format for Univision Communications' network television properties. However, twelve UniMás-affiliated stations – all but one of which is owned by Entravision Communications – currently transmit the network's programming in 480i standard definition,[65] either due to technical considerations for affiliates of other major networks that carry programming from another network in high definition on their main channel or because a primary feed UniMás affiliate has not yet upgraded their transmission equipment to allow content to be presented in HD.
What was then TeleFutura launched its high definition simulcast feed at 12:02 a.m.
Controversies
Carriage disputes
On March 4, 2016, UniMás, along with its sister channels,
On January 27, 2017, Charter Spectrum (along with Time Warner Cable and Bright House, the latter merged with Charter Communications on 2016) faced another dispute with Univision, warning Charter Communications that UniMas and its sister channels could be removed from Charter by January 31, 2017. Prior to then, Univision sued Charter over pay carriage rates at the New York Supreme Court in July 2016. On, January 31, Charter customers lost access to all of Univision's channels, including UniMás and Galavision. On February 2, the New York Superior Court ordered Univision to end the blackout on Charter as negotiations continue.[77] This blackout affects all Univision affiliates, even if Univision doesn't own them, so it included all stations owned by Entravision Communications, even if Entravision was not involved in the dispute.[78][79]
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External links
- Official website (in Spanish)