Unique user
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A unique user is a term used in web analytics which refers to a website visitor that is counted only once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a certain period of time and is typically determined by placing a cookie on user's device.[1] A website's number of unique users is measured over a standard period of time. The metric is often quoted to potential advertisers or investors.[2]
Tracking unique users
The purpose of tracking unique users is to help marketers understand a website's user behavior. This metric can be used to demonstrate the reach of digital content, set benchmarks for website performance, and perform competitive analysis.[3] It can also be used to demonstrate website popularity and performance to potential advertisers and investors.[4] Marketers and webmasters can track unique users in digital analytics tools such as Google Analytics.[5]
Measuring unique users can be distorted by automatic activity (such as
See also
Further reading
- "Meaning of unique user in English". Cambridge Dictionary.
Notes
- ^ "What is a Unique User? | Adtech Glossary". smartclip. Retrieved 2023-10-30.
- ^ Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language: Marketing Activities and Metrics Project.
- ^ March, Liz (January 14, 2021). "Unique Visitors: Understanding and Targeting Your Competitors' Audience". SimilarWeb. Retrieved February 28, 2024.
- ^ "Google Analytics Unique Users — Difference Between Google Ads Clicks and Google Analytics Users". ppcexpo.com. 2023-12-20. Retrieved 2024-02-28.
- ^ "[UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics - Analytics Help". support.google.com. Retrieved 2024-02-28.