UPN

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(Redirected from
United Paramount Network
)

United Paramount Network
television network
CountryUnited States
AffiliatesList of former UPN affiliates
HeadquartersLos Angeles, California
Ownership
Owner
History
FoundedOctober 27, 1993 (1993-10-27)
LaunchedJanuary 16, 1995 (1995-01-16)
Founder
Viacom)
ClosedSeptember 15, 2006 (2006-09-15)
(11 years, 242 days)
Replaced byThe CW
Links
Websiteupn.com (archived 2005)

The United Paramount Network (UPN) was an American

Time Warner jointly announced that the companies would shut down UPN and competitor The WB to launch a new joint venture network later that year.[1] UPN ceased broadcasting on September 15, 2006, with The WB following two days later. Select programs from both networks moved to the new network, The CW, when it launched on September 18, 2006.[1][2]

History

1948–1993: Origins of the network

Paramount Pictures had played a pivotal role in the development of network television. It was a partner in the DuMont Television Network, and the Paramount Theaters chain, which was spun off from the corporate/studio parent and merged with ABC in a deal that helped cement that network's status as a major network. The Paramount Television Network was launched in 1948, but dissolved in the 1950s.[3][4]

In the wake of the successful

The Bastard and went on to air several more productions, Paramount had earlier contemplated its own television network with the Paramount Television Service. Set to launch in early 1978, it would have run its programming for only one night a week. Thirty "Movies of the Week" would have followed Star Trek: Phase II on Saturday nights. Plans for the new network were scrapped when sufficient advertising slots could not be sold, though Paramount would contribute some programs to Operation Prime Time, such as the mini-series A Woman Called Golda, and the weekly pop music program, Solid Gold. Star Trek: Phase II was reworked as the theatrical film, Star Trek: The Motion Picture
, absorbing the costs already incurred from the aborted television series.

Paramount, and its eventual parent

Independent stations, even more than network affiliates, were feeling the growing pressure of audience erosion to cable television in the 1980s and 1990s; there were unaffiliated commercial television stations in most of the major television markets, even after the foundation of Fox in 1986. Meanwhile, Paramount, which had long been successful in syndication with repeats of Star Trek, launched several first-run syndicated series by the 1990s, including Entertainment Tonight, The Arsenio Hall Show, Friday the 13th: The Series, War of the Worlds, Star Trek: The Next Generation, and Star Trek: Deep Space Nine
.

In 1993,

Time Warner and Chris-Craft Industries entered into a joint venture to distribute programs via a prime time programming service, the Prime Time Entertainment Network (PTEN). Chris-Craft later became a partner in UPN, and Time Warner launched The WB in a joint venture with the Tribune Company
at roughly the same time.

1994–1999: Launch and early years

The UPN "Colorful Shapes" logo, used from 1995 to 1999, and in various iterations from 1997 to 2002 (though the "primary colors" variant continued on some affiliates and in print advertising until 2002).
Silver variant of UPN logo, used from 1997 to 2002.

Paramount formed the

20th Century Fox (the News Corporation subsidiary behind the Fox network, which was spun off with the company's other entertainment assets to 21st Century Fox on June 28, 2013 before Disney acquired
them on March 20, 2019), like Paramount, had long been a powerhouse in television syndication. All indicators suggested that Paramount was about to launch a network of its own.

On October 27, 1993, Paramount and Chris-Craft announced the formation of a new television network, later to be named the United Paramount Network, with initial plans to run two hours of programming in prime time for two nights per week.[5] The new network would be owned by Chris-Craft Industries, while most of its shows were to be produced by Paramount Television.

Initially, the network was to simply be called "U", but the "U Network" trademark was held by the now-defunct National Association of College Broadcasters (NACB), which had been operating a satellite television programming network featuring programs largely produced by college students since 1991. The founder and first head of UPN, Lucie Salhany, approached NACB with an offer of US$50,000 to transfer the name. Due to the costs related to rebranding the student network, and under the advice of its then-volunteer legal counsel, Cary Tepper, the non-profit association countered with a request of $100,000, which Salhany refused. At one point, the network was set to be titled the U/P Network before its current name was decided.[6] Ultimately, the "U" in UPN stood for Chris-Craft subsidiary United Television, which owned the network's two largest stations, WWOR-TV in New York City and KCOP-TV in Los Angeles; the "P" represented Paramount Television, the studio that formed a programming partnership with Chris-Craft to create the network. Chris-Craft and Paramount/Viacom each owned independent stations in several large and mid-sized U.S. cities, and these stations formed the nuclei of the new network.

Viacom and Time Warner (at the time, UPN and The WB's respective owners, with the latter owning most of The WB) to discuss the prospect of merging the networks together.[7] Both sides reached an agreement on the division of affiliates, but Chris-Craft expressed extreme skepticism and declined to proceed with the merger. A merger would ultimately come in 2006 with the creation of The CW
.

UPN launched on January 16, 1995, initially carrying programming only on Monday and Tuesday nights from 8:00 to 10:00 p.m. Eastern and Pacific Time.[8] The first telecast, the two-hour pilot episode of Star Trek: Voyager, was an auspicious start, with 21.3 million viewers; however, Voyager would neither achieve such viewership levels again, nor would any of the series premiering on UPN's second night of broadcasting survive the season. In contrast, The WB debuted one week earlier, on January 11, with four series – only one of which, Muscle, would not survive its first season. The first comedy series to premiere on UPN were Platypus Man, starring Richard Jeni, and Pig Sty, with both shows airing Monday nights in the 9:00 p.m. hour; both received mixed reviews, and neither lasted long.[9]

Other early UPN programs included the action series

Brandy Norwood. Of the network's early offerings, only Star Trek: Voyager, Moesha and The Sentinel would last longer than one season. As a result of the lack of viewership, UPN operated on a loss and had lost $800 million by 2000.[10]

Within nearly two years of the network's launch, on December 8, 1996, Paramount/Viacom purchased a 50% stake in UPN from Chris-Craft for approximately $160 million.[11][12] Like Fox had done nine years earlier, UPN started with a few nights of programming each week, with additional nights of primetime shows gradually being added over the course of several seasons. Because of this, UPN's affiliates were basically independent stations for all intents and purposes during the network's early years, with these stations airing either syndicated programs or movies during primetime on nights when the network did not provide programming. The first expansion of its primetime lineup came with the addition of programming on Wednesday nights on March 6, 1996 (during the second half of the 1995–96 season); that expansion also saw UPN assume the broadcast rights to the Blockbuster Entertainment Awards, which aired its inaugural broadcast on CBS the year before.

UPN ordered 36 sci-fi films to air as part of its weekly movie presentations beginning in 1998; the films were supplied by four production companies, with most of the titles coming from Paramount. Some titles would be shown on Showtime first, which allowed the premium cable channel to cooperate in advertising the movies.[13]

UPN completed its prime time expansion in the 1998–99 season, with Thursdays and Fridays as the last nights of programming to be added to the network's evening slate. That season saw the debut of

Paramount Studios one week before the originally scheduled pilot episode) and some advertisers for its perceived lighthearted take on American slavery in the 19th century. Despite the publicity Desmond received from the controversial approach it applied to its topic, the series suffered from low ratings (with the first episode on October 5, 1998, placing 116th out of 125 programs aired that week on network television) and was canceled after four episodes.[14][15][16][17][18]

1999–2004: Viacom era and decline

Proposed logo for the scrapped Paramount Network.

Six months before the company announced its $36 billion merger with (the original) CBS Corporation, in March 1999, Viacom applied a contractual clause that would – within a 45-day grace period – force Chris-Craft to either buy Viacom out of UPN, or have the former sell its ownership stake in the network to Viacom. Three days later on February 8, Chris-Craft subsequently filed a lawsuit against Viacom in the New York Supreme Court to block the latter's merger with CBS, claiming that a pact signed between the two partners in 1997 had prevented either from owning "any interest, financial or otherwise" in "any competing network," including CBS, for a four-year period through January 2001. On March 17, New York Supreme Court judge Herman Cahn ruled against Chris-Craft's move for a permanent injunction to curtail the Viacom-CBS merger and the enforcement of Viacom's ultimatum.[19][20][21]

Unable to find a suitable partner, on March 20, Chris-Craft allowed Viacom to buy out its 50% stake for $5 million, giving Viacom full control of the network.

TBS). With Viacom taking full ownership control of UPN, KCOP-TV and WWOR-TV lost their statuses as O&Os and automatically became affiliates of the network, with the network's de facto owned-and-operated flagship stations becoming Philadelphia outlet WPSG (now an independent station) and San Francisco outlet KBHK-TV (now KPYX, also an independent). In addition, neither Chris-Craft or Viacom had ever held ownership of Chicago affiliate WPWR-TV
, which had been the largest UPN station that was not owned-and-operated by the network before the Viacom buyout.

Shortly afterward, Viacom shortened the network's official name from the "United Paramount Network" to the three-letter initialism, "UPN". Viacom also proposed a rebranding of UPN into the "Paramount Network", using a prototype logo based on Paramount's mountain logo, which served as the basis for the "P" triangle in the network's original logo that was used until September 2002.[25][26][27] This idea was abandoned after many affiliates protested, citing that the rebranding might confuse viewers and result in ratings declines, alongside the costs of rebranding their stations with a new image and new network (and possible call sign changes). Several years later, cable television network Spike (part of Viacom) rebranded as Paramount Network.

Viacom's purchase of

Dallas–Fort Worth (KTVT and KTXA), Detroit (WWJ-TV and WKBD-TV), and Pittsburgh (KDKA-TV and WNPA). Viacom's purchase of CBS was said to be the "death knell" for the Federal Communications Commission's longtime ban on television station duopolies. Further transactions added San Francisco (KPIX-TV and KBHK-TV, the latter of which was traded to Viacom/CBS by Fox Television Stations) and Sacramento (KOVR and KMAX-TV, the former of which was sold to Viacom/CBS by the Sinclair Broadcast Group
) to the mix.

At the time of UPN's launch, the network's de jure flagship stations were Chris-Craft-owned WWOR-TV in Secaucus, New Jersey (which serves the New York City market) and KCOP-TV in Los Angeles (which serves the Los Angeles market). Even after Chris-Craft sold its share in the network to Viacom, WWOR and KCOP were still commonly regarded as the de jure flagship stations of the network since it had long been common practice for this status to be associated with a network's station in the East Coast and West Coast. For this reason, some doubt was cast on UPN's future after Fox Television Stations bought most of Chris-Craft's television stations for $5.5 billion on August 12, 2000, which included several UPN affiliates (including WWOR and KCOP).[28] Fox later bought the third-largest UPN affiliate, Chicago's WPWR-TV, through a separate deal with Newsweb Corporation for $450 million in June 2002.[29][30] Despite the uncertainty of the network's future following the Fox purchases, UPN reached four-year affiliation agreements with Fox Television Stations' nine UPN affiliates on September 24, 2003.[31]

In 2001, UPN entered into a public bidding war to acquire two series from The WB –

Leslie Moonves being given responsibility for the network. Under CBS, new shows began to breathe life into the network starting in Fall 2003 with America's Next Top Model and sitcom All of Us (which was produced by Will and Jada Pinkett Smith), followed up by the Fall 2004 premiere of the mystery series Veronica Mars and the Fall 2005 premiere of the sitcom Everybody Hates Chris, produced and narrated by Chris Rock
.

2005–2006: CBS Corporation era and network closure

On June 14, 2005, Viacom announced that it would be split into two companies due to declining performance of the company's stock; both the original Viacom – which was renamed CBS Corporation – and a new company that took the Viacom name would be controlled by the original Viacom's parent National Amusements (controlled by Sumner Redstone). UPN was kept by CBS Corporation, while the new Viacom took Paramount Pictures among other holdings each company acquired in the deal.[32][33] The split took effect on December 31, 2005.

On January 24, 2006, UPN parent CBS Corporation and

Girlfriends, All of Us, and WWE SmackDown!
– were chosen to move to The CW for its inaugural 2006–07 fall schedule.

With the exception of WWE SmackDown!, all of the programs that aired during the network's final three months were reruns. Unlike The WB, which closed its operations two days later with

The Night of Favorites and Farewells
(a special night of programming paying tribute to the network's most popular series), UPN closed with little to no fanfare on September 15, 2006, fading to black after that night's WWE SmackDown!. The Fox-owned UPN stations had disaffiliated from the network on August 31; as a result, UPN's last two weeks of programming did not air in 10 markets where Fox owned a UPN affiliate that was set to become an owned-and-operated station of MyNetworkTV, when that network launched on September 5, alongside other markets where the local UPN station affiliated with MyNetworkTV or terminated their UPN affiliation during the summer. Shortly after the network's closure, UPN's website was redirected to The CW's website, and then to CBS's website.

Programming

At the time of its shutdown, UPN ran only two hours of primetime network programming on Monday through Fridays from 8:00 to 10:00 p.m.

Big Three networks, ABC, NBC and CBS). UPN never carried any weekend primetime programming throughout the network's run (though it did offer children's programming on weekend mornings until 2003, and a movie package to its affiliates on weekend afternoons until 2000, when the latter was replaced with a two-hour repeat block of UPN programs); as a result, affiliates held the responsibility of programming their Saturday and Sunday evening schedules with syndicated programs, sports, movies or network programs that were preempted from earlier in the week due to special programming, in the 8:00–10:00 p.m. (Eastern and Pacific Time
) time period. This primetime scheduling allowed for many of the network's affiliates to air local newscasts during the 10:00–11:00 p.m. (Eastern and Pacific Time) time period.

Most of UPN's programming through the years was produced by

Big Ticket Television, Spelling Television or CBS Productions). UPN's first official program was Star Trek: Voyager, with the first comedy shows to debut being two short-lived series: the Richard Jeni starring vehicle
Platypus Man and Pig Sty.

Other notable UPN programs during the network's existence included

African American audiences, with minor exceptions in shows such as Clueless, Realitycheck and Head Over Heels
.

UPN occasionally acquired series canceled by the other broadcast networks, including former WB series Buffy the Vampire Slayer and Roswell (both of which moved to UPN in 2001, Buffy was picked up after The WB chose not to renew it due to issues with license fees while Roswell joined UPN after that same network also canceled the series),[36] and former ABC series Clueless and The Hughleys. The first program that UPN acquired from another network was In the House, which moved to the network from NBC (which canceled the LL Cool J sitcom after its second season) in 1996. In its later years, as part of the network's desire to maintain its own identity with its own unique shows, UPN instituted a policy of "not picking up other networks' scraps", which was a strong argument when fan pressure was generated in 2004 for them to pick up Angel, the spin-off of Buffy the Vampire Slayer which had been dropped from The WB.

UPN aired only one regular sports event program: the much-hyped XFL in 2001, airing Sunday evening games as part of a package from co-creator and WWE founder Vince McMahon, which also included what was then WWF SmackDown!, and the only time the network carried programming officially outside of weeknights.[37] UPN had planned to air a second season of the XFL in 2002, but it also demanded that SmackDown! be reduced by 30 minutes; McMahon did not agree to the change and the football league folded not long afterward.[38]

News programming

Like Fox and The WB, UPN never aired national morning or evening

newscasts; however, several of its affiliates and owned-and-operated stations did produce their own local news programs. Several UPN affiliates ran a local newscast in the 10:00–11:00 p.m. Eastern and Pacific (9:00–10:00 p.m. Central and Mountain Time) timeslot at some point during or throughout their affiliations with the network; there were also a few stations that produced a weekday morning newscast, although early evening newscasts were largely absent on most of these stations. The UPN affiliate body had fewer news-producing stations in comparison to stations aligned with the Big Three television networks (NBC, ABC and CBS) and considerably fewer than Fox and especially The WB. In several markets, the local UPN affiliate either outsourced news programming to an NBC, ABC or CBS station in the market (either due to insufficient funds or studio space for production of their own newscasts, or in later years after the FCC permitted duopolies in markets with at least eight unique station owners in 2000, the station being operated through a legal duopoly or management agreement with a major network affiliate); other affiliates opted to carry syndicated programming in the hour following UPN's primetime programming lineup. For example, one of the largest O&O UPN affiliates in the country, WPWR-TV, never aired news programming in its 11-year run. This is mainly due to Viacom and Chris Craft
's non-affiliation with the Chicago station.

When the network launched in January 1995, UPN automatically added six affiliates with functioning news departments through Chris-Craft/United Television and Viacom's respective affiliation deals with the network; all of those stations started their news operations as either

independent stations or during prior affiliations with other networks: WWOR-TV/Secaucus, New Jersey (New York City), KCOP-TV/Los Angeles, WKBD-TV/Detroit, KPTV/Portland, Oregon, KMSP-TV/Minneapolis and WTOG/Tampa, Florida. Two more stations would join them later on: KSTW/Seattle, also owned by Viacom at the time, after it affiliated with UPN in 1997 through the reversal of a 1995 affiliation switch with CBS affiliate KIRO-TV (which also kept its news department as a UPN affiliate), and KMAX-TV/Sacramento, which joined UPN after being acquired by Viacom in 1998 and began producing newscasts shortly after its 1995 affiliation with The WB. KSTW and WTOG's news departments were shut down in 1998 due to cost-cutting measures mandated by Viacom; newscasts would briefly return to KSTW via a news sharing agreement with KIRO-TV between 2003 and 2005.[39][40]

Not all of UPN's news-producing stations were owned by the two companies that formed the nuclei of the network's affiliate group;

Clear Channel Communications and switched the station to UPN – it was moved to 10:00 p.m. to avoid competing with KMSP's 9:00 p.m. newscast until the WFTC newscast was canceled in June 2006.[41]

With the exception of KPTV and KMSP, both of which are now Fox stations, none of the former UPN affiliates that produced newscasts during their affiliation with the network continue to maintain an independent news department – despite license requirements imposed by the station's 1983 transfer of its license to Secaucus, New Jersey from New York City to cover New Jersey issues, WWOR-TV, which continued to produce news programming after coming under common ownership with Fox O&O WNYW, shut down its news department in July 2013 and replaced its lone 10:00 p.m. newscast with an outside produced program called Chasing New Jersey, a move that resulted in calls by state politicians for the FCC to revoke Fox's license to operate the station.[42][43][44] KTTV took over production of sister station KCOP's newscasts in 2007, before discontinuing news programming on that station in 2013.[45][46] KMAX's news department has since been merged with that of KOVR although it still produces a morning newscast separate from that station. WKBD shut down its news department (which was later shared with WWJ-TV) in December 2002, with its 10:00 p.m. newscast continuing to be produced by ABC affiliate WXYZ-TV until its eventual cancellation in 2005.[47] CBS re-launched a news operation for both WWJ and WKBD under the umbrella title of CBS News Detroit in January 2023.

Children's programming

When the network launched in January 1995, UPN introduced a weekend morning cartoon block called

Saban Entertainment to program the Sunday morning block (with shows such as The Incredible Hulk, X-Men and Spider-Man joining the lineup).[48][49]

There were rumors that UPN then entered into discussions with then-corporate sister

Viacom) to produce a new block.[50]

In 1999, UPN contracted the rights to the network's children's programming lineup to

ABC Family (now Freeform) the past year. At the same time, the "One Too" branding was dropped from on-air usage due to the rebranding of ABC's Saturday morning lineup from One Saturday Morning to ABC Kids (although the block was unofficially referred to as Disney's Animation Weekdays outside the network). UPN subsequently chose not to renew its contract with Disney, with the network dropping all children's programming after August 31, 2003.[52][53] This left UPN as one of only two major broadcast networks that did not air a children's programming block, the other being Pax TV, which discontinued its Pax Kids lineup in 2000, before returning children's programming as Ion Television through the 2006 launch of Qubo (as a 24/7 network, it was pulled off the air in 2021). Incidentally, UPN's successor The CW carried over the Kids' WB
Saturday morning lineup from fellow predecessor The WB, resulting in UPN affiliates that joined The CW in September 2006 carrying network-supplied children's programming for the first time since the One Too block ended.

Some Fox stations that declined to carry

independent station, in order for the Fox affiliate to air general entertainment programming or local newscasts on Saturday mornings (for example, WFLD in Chicago moved the 4Kids TV schedule to co-owned then-UPN affiliate WPWR-TV
, while WFLD aired infomercials).

Television films

During the late 1990s, UPN produced a number of

Blockbuster Video, almost all of which were sci-fi films
.

From UPN's inception until 2000, the network also offered a hosted movie series called the UPN Movie Trailer to its stations. The weekend block featured mostly older theatrically released action and comedy films, often those from the

Metro-Goldwyn Mayer
library.

Affiliates

UPN had approximately 143 full-power owned-and-operated or primary affiliate stations in the United States, and another 65 stations aired some UPN programming as secondary affiliates. Although it was considered a major network by

Honolulu, Hawaii
. Some affiliates were also known to extensively preempt network programming in order to broadcast local sporting events.

By 2003, UPN had an estimated audience reach of 85.98% of all U.S. households (equivalent to 91,689,290 households with at least one television set). In contrast, The WB was viewable in 91.66% of all U.S. television homes. This is mainly because UPN did not have wide distribution in areas ranked below the top 100 Nielsen-designated media markets, whereas The WB operated

, which joined the network in 1998.

In markets where Viacom had a CBS/UPN duopoly after its 2000 merger with CBS, the UPN station was used to air CBS network programs if local sporting events or extended breaking news coverage would air on the CBS station, sometimes resulting in UPN programs being pre-empted outright, as the CBS-owned outlets were usually the senior partner in the duopolies (an exception being Detroit, where WKBD-TV is considered the senior partner to WWJ-TV due to WKBD being longer-established). One such event occurred on September 26, 2004, when Hurricane Jeanne forced a scheduled NFL game between the Pittsburgh Steelers and Miami Dolphins in Miami to be postponed from its scheduled start time of 1:00 p.m. to 8:30 p.m. ET; the game aired locally on KDKA-TV and WFOR-TV while their respective UPN sister stations, WNPA-TV and WBFS-TV, aired CBS's regular Sunday night programming instead.

These factors led to the network struggling in the ratings over much of UPN's existence, with its later Star Trek franchise, Star Trek: Enterprise, perhaps suffering the most and ultimately being canceled by the network in a controversial decision in February 2005. The most consistent ratings performer for the network was WWE SmackDown. During the 2004–2005 season, the network was getting consistently better ratings than The WB, much of this thanks to its carriage of the WWE.[55]

Station standardization

When the network launched, UPN began having most of its stations branded using a combination of "UPN" or "Paramount" (the latter having been used only by the network's Viacom-owned stations, some of whom adopted the "Paramount" branding prior to UPN's launch), and the affiliated station's channel number. By the late 1990s, affiliates were simply branded under the "UPN (channel number or city)" scheme (for example, Chicago affiliate WPWR-TV called itself "UPN Chicago" and New York City O&O-turned-affiliate WWOR-TV was referred to as "UPN 9", until The CW's launch was announced in January 2006).

However, most of the UPN owned-and-operated stations under Viacom/CBS Corporation branded themselves by the network/city conventions (for example,

Honolulu
used the brand "UPN Hawaii").

This would be a continuation of the trend of networks using such naming schemes, which originated at Fox (and even earlier by the Canadian

WCGV branded as "Channel 24" from 1998 to 2001, excluding UPN imagery from its station branding (WCGV, which previously branded as "UPN 24", had disaffiliated from the network for eight months in 1998 due to a compensation dispute; it received a rare waiver from the network to air a marathon of the last half of season four of Star Trek: Voyager which it had not aired in August 1998, before the fifth season's premiere in September.[56][57]
).

One Chris-Craft/United Television-owned station, KMSP-TV in Minneapolis–Saint Paul, only branded as "UPN 9" for its entertainment and network programming. Due to the station's circumstances of holding full cable carriage across the state of Minnesota and into The Dakotas as a superstation, local management preferred to retain their pre-UPN "Minnesota 9" branding in some manner, as most of the UPN schedule was of low appeal to the station's rural viewers, and it was building a successful and competitive news department that did not depend on the success or failure of UPN. KMSP's news division success despite UPN affiliation was one of the pushes for Fox Television Stations to acquire United Television overall, then convert KMSP-TV to a Fox owned-and-operated station in Fall 2002. The UPN affiliation thus moved to new sister station WFTC, which followed all UPN branding guidelines until Fox pulled their support for the network in January 2006.

See also

Notes

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External links