UPN
television network | |
Country | United States |
---|---|
Affiliates | List of former UPN affiliates |
Headquarters | Los Angeles, California |
Ownership | |
Owner |
|
History | |
Founded | October 27, 1993 |
Launched | January 16, 1995 |
Founder | Viacom) |
Closed | September 15, 2006 (11 years, 242 days) |
Replaced by | The CW |
Links | |
Website | upn.com (archived 2005) |
The United Paramount Network (UPN) was an American
History
1948–1993: Origins of the network
Paramount Pictures had played a pivotal role in the development of network television. It was a partner in the DuMont Television Network, and the Paramount Theaters chain, which was spun off from the corporate/studio parent and merged with ABC in a deal that helped cement that network's status as a major network. The Paramount Television Network was launched in 1948, but dissolved in the 1950s.[3][4]
In the wake of the successful
Paramount, and its eventual parent
In 1993,
1994–1999: Launch and early years
Paramount formed the
On October 27, 1993, Paramount and Chris-Craft announced the formation of a new television network, later to be named the United Paramount Network, with initial plans to run two hours of programming in prime time for two nights per week.[5] The new network would be owned by Chris-Craft Industries, while most of its shows were to be produced by Paramount Television.
Initially, the network was to simply be called "U", but the "U Network" trademark was held by the now-defunct National Association of College Broadcasters (NACB), which had been operating a satellite television programming network featuring programs largely produced by college students since 1991. The founder and first head of UPN, Lucie Salhany, approached NACB with an offer of US$50,000 to transfer the name. Due to the costs related to rebranding the student network, and under the advice of its then-volunteer legal counsel, Cary Tepper, the non-profit association countered with a request of $100,000, which Salhany refused. At one point, the network was set to be titled the U/P Network before its current name was decided.[6] Ultimately, the "U" in UPN stood for Chris-Craft subsidiary United Television, which owned the network's two largest stations, WWOR-TV in New York City and KCOP-TV in Los Angeles; the "P" represented Paramount Television, the studio that formed a programming partnership with Chris-Craft to create the network. Chris-Craft and Paramount/Viacom each owned independent stations in several large and mid-sized U.S. cities, and these stations formed the nuclei of the new network.
UPN launched on January 16, 1995, initially carrying programming only on Monday and Tuesday nights from 8:00 to 10:00 p.m. Eastern and Pacific Time.[8] The first telecast, the two-hour pilot episode of Star Trek: Voyager, was an auspicious start, with 21.3 million viewers; however, Voyager would neither achieve such viewership levels again, nor would any of the series premiering on UPN's second night of broadcasting survive the season. In contrast, The WB debuted one week earlier, on January 11, with four series – only one of which, Muscle, would not survive its first season. The first comedy series to premiere on UPN were Platypus Man, starring Richard Jeni, and Pig Sty, with both shows airing Monday nights in the 9:00 p.m. hour; both received mixed reviews, and neither lasted long.[9]
Other early UPN programs included the action series
Within nearly two years of the network's launch, on December 8, 1996, Paramount/Viacom purchased a 50% stake in UPN from Chris-Craft for approximately $160 million.[11][12] Like Fox had done nine years earlier, UPN started with a few nights of programming each week, with additional nights of primetime shows gradually being added over the course of several seasons. Because of this, UPN's affiliates were basically independent stations for all intents and purposes during the network's early years, with these stations airing either syndicated programs or movies during primetime on nights when the network did not provide programming. The first expansion of its primetime lineup came with the addition of programming on Wednesday nights on March 6, 1996 (during the second half of the 1995–96 season); that expansion also saw UPN assume the broadcast rights to the Blockbuster Entertainment Awards, which aired its inaugural broadcast on CBS the year before.
UPN ordered 36 sci-fi films to air as part of its weekly movie presentations beginning in 1998; the films were supplied by four production companies, with most of the titles coming from Paramount. Some titles would be shown on Showtime first, which allowed the premium cable channel to cooperate in advertising the movies.[13]
UPN completed its prime time expansion in the 1998–99 season, with Thursdays and Fridays as the last nights of programming to be added to the network's evening slate. That season saw the debut of
1999–2004: Viacom era and decline
Six months before the company announced its $36 billion merger with (the original) CBS Corporation, in March 1999, Viacom applied a contractual clause that would – within a 45-day grace period – force Chris-Craft to either buy Viacom out of UPN, or have the former sell its ownership stake in the network to Viacom. Three days later on February 8, Chris-Craft subsequently filed a lawsuit against Viacom in the New York Supreme Court to block the latter's merger with CBS, claiming that a pact signed between the two partners in 1997 had prevented either from owning "any interest, financial or otherwise" in "any competing network," including CBS, for a four-year period through January 2001. On March 17, New York Supreme Court judge Herman Cahn ruled against Chris-Craft's move for a permanent injunction to curtail the Viacom-CBS merger and the enforcement of Viacom's ultimatum.[19][20][21]
Unable to find a suitable partner, on March 20, Chris-Craft allowed Viacom to buy out its 50% stake for $5 million, giving Viacom full control of the network.
Shortly afterward, Viacom shortened the network's official name from the "United Paramount Network" to the three-letter initialism, "UPN". Viacom also proposed a rebranding of UPN into the "Paramount Network", using a prototype logo based on Paramount's mountain logo, which served as the basis for the "P" triangle in the network's original logo that was used until September 2002.[25][26][27] This idea was abandoned after many affiliates protested, citing that the rebranding might confuse viewers and result in ratings declines, alongside the costs of rebranding their stations with a new image and new network (and possible call sign changes). Several years later, cable television network Spike (part of Viacom) rebranded as Paramount Network.
Viacom's purchase of
At the time of UPN's launch, the network's de jure flagship stations were Chris-Craft-owned WWOR-TV in Secaucus, New Jersey (which serves the New York City market) and KCOP-TV in Los Angeles (which serves the Los Angeles market). Even after Chris-Craft sold its share in the network to Viacom, WWOR and KCOP were still commonly regarded as the de jure flagship stations of the network since it had long been common practice for this status to be associated with a network's station in the East Coast and West Coast. For this reason, some doubt was cast on UPN's future after Fox Television Stations bought most of Chris-Craft's television stations for $5.5 billion on August 12, 2000, which included several UPN affiliates (including WWOR and KCOP).[28] Fox later bought the third-largest UPN affiliate, Chicago's WPWR-TV, through a separate deal with Newsweb Corporation for $450 million in June 2002.[29][30] Despite the uncertainty of the network's future following the Fox purchases, UPN reached four-year affiliation agreements with Fox Television Stations' nine UPN affiliates on September 24, 2003.[31]
In 2001, UPN entered into a public bidding war to acquire two series from The WB –
2005–2006: CBS Corporation era and network closure
On June 14, 2005, Viacom announced that it would be split into two companies due to declining performance of the company's stock; both the original Viacom – which was renamed CBS Corporation – and a new company that took the Viacom name would be controlled by the original Viacom's parent National Amusements (controlled by Sumner Redstone). UPN was kept by CBS Corporation, while the new Viacom took Paramount Pictures among other holdings each company acquired in the deal.[32][33] The split took effect on December 31, 2005.
On January 24, 2006, UPN parent CBS Corporation and
With the exception of WWE SmackDown!, all of the programs that aired during the network's final three months were reruns. Unlike The WB, which closed its operations two days later with
Programming
At the time of its shutdown, UPN ran only two hours of primetime network programming on Monday through Fridays from 8:00 to 10:00 p.m.
Most of UPN's programming through the years was produced by
Other notable UPN programs during the network's existence included
UPN occasionally acquired series canceled by the other broadcast networks, including former WB series Buffy the Vampire Slayer and Roswell (both of which moved to UPN in 2001, Buffy was picked up after The WB chose not to renew it due to issues with license fees while Roswell joined UPN after that same network also canceled the series),[36] and former ABC series Clueless and The Hughleys. The first program that UPN acquired from another network was In the House, which moved to the network from NBC (which canceled the LL Cool J sitcom after its second season) in 1996. In its later years, as part of the network's desire to maintain its own identity with its own unique shows, UPN instituted a policy of "not picking up other networks' scraps", which was a strong argument when fan pressure was generated in 2004 for them to pick up Angel, the spin-off of Buffy the Vampire Slayer which had been dropped from The WB.
UPN aired only one regular sports event program: the much-hyped XFL in 2001, airing Sunday evening games as part of a package from co-creator and WWE founder Vince McMahon, which also included what was then WWF SmackDown!, and the only time the network carried programming officially outside of weeknights.[37] UPN had planned to air a second season of the XFL in 2002, but it also demanded that SmackDown! be reduced by 30 minutes; McMahon did not agree to the change and the football league folded not long afterward.[38]
News programming
Like Fox and The WB, UPN never aired national morning or evening
When the network launched in January 1995, UPN automatically added six affiliates with functioning news departments through Chris-Craft/United Television and Viacom's respective affiliation deals with the network; all of those stations started their news operations as either
Not all of UPN's news-producing stations were owned by the two companies that formed the nuclei of the network's affiliate group;
With the exception of KPTV and KMSP, both of which are now Fox stations, none of the former UPN affiliates that produced newscasts during their affiliation with the network continue to maintain an independent news department – despite license requirements imposed by the station's 1983 transfer of its license to Secaucus, New Jersey from New York City to cover New Jersey issues, WWOR-TV, which continued to produce news programming after coming under common ownership with Fox O&O WNYW, shut down its news department in July 2013 and replaced its lone 10:00 p.m. newscast with an outside produced program called Chasing New Jersey, a move that resulted in calls by state politicians for the FCC to revoke Fox's license to operate the station.[42][43][44] KTTV took over production of sister station KCOP's newscasts in 2007, before discontinuing news programming on that station in 2013.[45][46] KMAX's news department has since been merged with that of KOVR although it still produces a morning newscast separate from that station. WKBD shut down its news department (which was later shared with WWJ-TV) in December 2002, with its 10:00 p.m. newscast continuing to be produced by ABC affiliate WXYZ-TV until its eventual cancellation in 2005.[47] CBS re-launched a news operation for both WWJ and WKBD under the umbrella title of CBS News Detroit in January 2023.
Children's programming
When the network launched in January 1995, UPN introduced a weekend morning cartoon block called
There were rumors that UPN then entered into discussions with then-corporate sister
In 1999, UPN contracted the rights to the network's children's programming lineup to
Some Fox stations that declined to carry
Television films
During the late 1990s, UPN produced a number of
From UPN's inception until 2000, the network also offered a hosted movie series called the UPN Movie Trailer to its stations. The weekend block featured mostly older theatrically released action and comedy films, often those from the
Affiliates
UPN had approximately 143 full-power owned-and-operated or primary affiliate stations in the United States, and another 65 stations aired some UPN programming as secondary affiliates. Although it was considered a major network by
By 2003, UPN had an estimated audience reach of 85.98% of all U.S. households (equivalent to 91,689,290 households with at least one television set). In contrast, The WB was viewable in 91.66% of all U.S. television homes. This is mainly because UPN did not have wide distribution in areas ranked below the top 100 Nielsen-designated media markets, whereas The WB operated
In markets where Viacom had a CBS/UPN duopoly after its 2000 merger with CBS, the UPN station was used to air CBS network programs if local sporting events or extended breaking news coverage would air on the CBS station, sometimes resulting in UPN programs being pre-empted outright, as the CBS-owned outlets were usually the senior partner in the duopolies (an exception being Detroit, where WKBD-TV is considered the senior partner to WWJ-TV due to WKBD being longer-established). One such event occurred on September 26, 2004, when Hurricane Jeanne forced a scheduled NFL game between the Pittsburgh Steelers and Miami Dolphins in Miami to be postponed from its scheduled start time of 1:00 p.m. to 8:30 p.m. ET; the game aired locally on KDKA-TV and WFOR-TV while their respective UPN sister stations, WNPA-TV and WBFS-TV, aired CBS's regular Sunday night programming instead.
These factors led to the network struggling in the ratings over much of UPN's existence, with its later Star Trek franchise, Star Trek: Enterprise, perhaps suffering the most and ultimately being canceled by the network in a controversial decision in February 2005. The most consistent ratings performer for the network was WWE SmackDown. During the 2004–2005 season, the network was getting consistently better ratings than The WB, much of this thanks to its carriage of the WWE.[55]
Station standardization
When the network launched, UPN began having most of its stations branded using a combination of "UPN" or "Paramount" (the latter having been used only by the network's Viacom-owned stations, some of whom adopted the "Paramount" branding prior to UPN's launch), and the affiliated station's channel number. By the late 1990s, affiliates were simply branded under the "UPN (channel number or city)" scheme (for example, Chicago affiliate WPWR-TV called itself "UPN Chicago" and New York City O&O-turned-affiliate WWOR-TV was referred to as "UPN 9", until The CW's launch was announced in January 2006).
However, most of the UPN owned-and-operated stations under Viacom/CBS Corporation branded themselves by the network/city conventions (for example,
This would be a continuation of the trend of networks using such naming schemes, which originated at Fox (and even earlier by the Canadian
One Chris-Craft/United Television-owned station, KMSP-TV in Minneapolis–Saint Paul, only branded as "UPN 9" for its entertainment and network programming. Due to the station's circumstances of holding full cable carriage across the state of Minnesota and into The Dakotas as a superstation, local management preferred to retain their pre-UPN "Minnesota 9" branding in some manner, as most of the UPN schedule was of low appeal to the station's rural viewers, and it was building a successful and competitive news department that did not depend on the success or failure of UPN. KMSP's news division success despite UPN affiliation was one of the pushes for Fox Television Stations to acquire United Television overall, then convert KMSP-TV to a Fox owned-and-operated station in Fall 2002. The UPN affiliation thus moved to new sister station WFTC, which followed all UPN branding guidelines until Fox pulled their support for the network in January 2006.
See also
- List of United States over-the-air television networks
- 2006 United States broadcast TV realignment
Notes
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