Upworthy

Source: Wikipedia, the free encyclopedia.
Upworthy
Los Angeles, California,
United States
OwnerGood Worldwide
Founder(s)Eli Pariser and Peter Koechley
CEOMax Schorr
URLupworthy.com
Current statusActive

Upworthy is a left leaning storytelling website with a focus on positive aspects.

It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion. One of Facebook's co-founders, Chris Hughes, was an early investor. In 2017, the company was acquired by Good Worldwide. Between the two platforms, they reached 100MM people a month.[2][3][4][5][6]

History

In October 2012 it raised $4 million from New Enterprise Associates and other angel investors, including BuzzFeed co-founder John Johnson, Facebook co-founder and New Republic owner Chris Hughes, and Reddit co-founder Alexis Ohanian.[7]

In June 2013, an article in

Bill and Melinda Gates Foundation.[15][16][17]

See also

References

  1. ^ "UpWorthy.com WHOIS, DNS, & Domain Info – DomainTools". WHOIS. Archived from the original on 2017-04-15. Retrieved 2016-07-23.
  2. ^ Carr, David (March 26, 2012), "New Site Wants to Make the Serious as Viral as the Shallow", The New York Times, archived from the original on March 30, 2012, retrieved April 11, 2012
  3. ^ Pilkington, Ed (March 26, 2012), "New media gurus launch Upworthy – their 'super-basic' internet start-up", The Guardian, archived from the original on March 4, 2014, retrieved April 11, 2012
  4. ^ Gannes, Liz (March 26, 2012), Viral With a Purpose? Upworthy Finds Serious Web Content Worth Sharing., AllThingsD, archived from the original on March 30, 2012, retrieved April 11, 2012
  5. ^ "The woman behind Upworthy's viral explosion". Archived from the original on 24 January 2014. Retrieved 16 October 2014.
  6. ^ a b Sutton, Kelsey (January 27, 2017). "Upworthy to merge with Good Worldwide, newsrooms to consolidate. About 20 staffers were laid off as part of the merger". Politico. Archived from the original on November 14, 2023. Retrieved January 20, 2019.
  7. ^ "Upworthy Raises $4M for Aggregating Virals That Aren't Cat Videos – Liz Gannes – Media – AllThingsD". AllThingsD. Archived from the original on 26 December 2014. Retrieved 21 December 2014.
  8. ^ "How Upworthy Used Emotional Data To Become The Fastest Growing Media Site of All Time". Fast Company. 7 June 2013. Archived from the original on 14 November 2023. Retrieved 6 July 2015.
  9. ^ "Why Are Upworthy Headlines Suddenly Everywhere?". The Atlantic. 8 December 2013. Archived from the original on 18 October 2017. Retrieved 6 July 2015.
  10. ^ Kaufman, Leslie (14 October 2013), "Viral Content with a Liberal Bent", The New York Times, archived from the original on 8 November 2013, retrieved March 12, 2014
  11. ^ James Ball (16 March 2014). "Read this to find out how Upworthy's awful headlines changed the web". the Guardian. Archived from the original on 23 October 2017. Retrieved 6 July 2015.
  12. ^ "Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator". AdWeek. 20 November 2013. Archived from the original on 7 July 2015. Retrieved 6 July 2015.
  13. ^ Christopher Zara (11 December 2013). "The Rise Of Clickbait Spoilers: Bloggers Expose What's Behind Upworthy's Histrionic Headlines". International Business Times. Archived from the original on 7 July 2015. Retrieved 6 July 2015.
  14. ^ "Report: Upworthy's Lefty Owners Scared Employees Out of Unionization". 10 August 2015. Archived from the original on 21 May 2017. Retrieved 18 July 2017.
  15. ^ Derek Thompson (14 November 2013). "Upworthy: I Thought This Website Was Crazy, but What Happened Next Changed Everything". The Atlantic. Archived from the original on 15 April 2017. Retrieved 21 December 2014.
  16. ^ "How Upworthy gets its branded content to outperform editorial". Digiday. 10 July 2014. Archived from the original on 15 December 2014. Retrieved 21 December 2014.
  17. ^ "Viral Content With a Liberal Bent". The New York Times. 14 October 2013. Archived from the original on 22 April 2017. Retrieved 28 February 2017.