Horizontal and vertical market

Source: Wikipedia, the free encyclopedia.
(Redirected from
Vertical market
)
The medicine industry is an example of a vertical market

A vertical market is a

trade, profession, or other group of customers
with specialized needs.

A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy.[1][2]

Types

There are three types of vertical markets which encompass successive market stages of production and distribution: corporate, administered and contractual.

  1. Corporate vertical markets combine market stages under single ownership.
  2. Administered vertical markets are coordinated by one company due to its size and power.
  3. Contractual vertical markets are created by independent companies that combine market stages through legal agreements.[3]

See also

References

  1. ISBN 9780136049968
    .
  2. ISBN 9780136049968
    .
  3. ISBN 9780191727962
    .
Stub icon

This economics-related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Horizontal_and_vertical_market&oldid=1190532720"