Victor Skrebneski

Estee Lauder, Inc., notably his fifteen-year collaboration (1970-1985) with model Karen Graham creating the portrait portfolio marketing campaign known as 'The Estee Lauder Woman.' The longevity and format of this campaign make it unique in the annals of marketing. A single portrait of Graham was placed in fashion magazines each month depicting an element in the idealized life of 'The Estee Lauder Woman,' often photographed in black and white, an unusual medium for cosmetics, fragrance, and skin care product lines, which commonly rely upon the visual impact of color photography. The focus on this one theme produced approximately 180 portraits of Graham, each remarkably individual yet highly recognizable, an accomplishment few photographers or promotional efforts can be said to have achieved. Their collaboration concluded amicably when Graham retired from the modelling profession.^{[citation needed}