VidAngel

Source: Wikipedia, the free encyclopedia.

VidAngel
ServicesCustom filtering of streaming media
Websitevidangel.com

VidAngel is an American streaming video company that allows the user to skip objectionable content based on user preferences regarding profanity, nudity, sexual situations, and graphic violence. The company uses customizable filters to automatically cut out scenes or sounds which the viewer does not want to see or hear. The company was launched in 2014 by the Harmon Brothers in Utah. The company used equity crowdfunding to fund its growth, raising $10 million from customer-investors.[1]

In 2016, it was

Chapter 11 bankruptcy in 2017 as a legal strategy to protect the company against the lawsuit and allow it to reorganize its business around the streaming service.[2] It continued to operate during the bankruptcy process. In 2020, VidAngel reached a settlement with the four studios, agreeing to pay $9.9 million to the studios, and emerged from bankruptcy.[3][4] The settlement prohibits VidAngel from streaming content from the four studios which sued it, but it can stream content from other studios. In 2022, VidAngel relaunched under new ownership.[5]

Its current model is based entirely on streaming, filtering movies and TV shows from

PBS Masterpiece
.

History

Founding

VidAngel was founded in 2013 and launched in 2014 by the Harmon brothers in Provo, Utah as a startup company with six employees.[6] In March 2014, the company said it had moved its headquarters to California's Silicon Valley.[7] The brothers had previously founded Harmon Brothers, an ad agency. According to Neal Harmon, the brothers were fed up with explicit material and wanted to be able to show movies to their kids.

In December 2016, VidAngel began a Regulation A+ securities offering (mini initial public offering) to get $5 million in investments.[8] It met its goal after 28 hours and had over $10 million after five days.[9][10] They assigned 42% of the $10 million to advertising and 26% to legal costs associated with the studio lawsuit.[11] Harmon Brothers, owned by VidAngel founders and officers Neal Harmon and Jeffery Harmon, will make the advertisements.[11]

Disc-based model

Under its original model, VidAngel purchased thousands of DVDs and Blu-rays of films. Customers could select a film to buy from VidAngel for $20. VidAngel would reserve a disc of that film for the customer. VidAngel would then stream a master copy of the film to the customer based on their unique customized filters. After viewing the film, the customer could choose to sell its "copy" back to VidAngel for $19, making the net cost $1 for 24 hours.

VidAngel cited the

Family Movie Act of 2005 (FMA) as legally protecting customers' right to use their service to filter films.[12] VidAngel's public statements included the claim that FMA protects filtered streaming as long as the movie is an authorized copy watched in the privacy of the home, and no permanent filtered copy is created.[13]

According to VidAngel, after launching DVD and Blu-ray based sales, the company made three other attempts to sell filtering to consumers, including a partnership with Google to add filters to licensed films available on Google Play, filtering movies purchased on YouTube, and buying discs directly from the studios, but the studios rejected all proposals. Studios claimed that VidAngel then bought licensed discs from retail stores, made copies, and employed a method of "streaming from its own 'master' copies of works that VidAngel has created on its own servers rather than layering its filters over an authorized stream".[14]

Lawsuit

Main article: Disney v. VidAngel

In 2016, four major Hollywood studios –

Fair Use defense.[17]

The judge ordered VidAngel to stop streaming movies.[18] VidAngel requested a stay, which was denied.[19] The injunction was upheld upon appeal.[20][21]

Streaming model

In June 2017, shortly after the Ninth Circuit Court of Appeals denied their request to lift the injunction, VidAngel announced a new streaming service for $9.99 per month to filter content streamed through Netflix, Amazon Prime Video, and HBO. Only titles from studios not included in the lawsuit were available.[22] In a June 2017 statement, Netflix noted: "We have not endorsed or approved the VidAngel technology".[23] VidAngel customers are required to have a separate Netflix or Amazon subscription in addition to a VidAngel subscription

In October 2017, VidAngel filed for

Chapter 11 bankruptcy protection as a legal strategy to protect the company against the ongoing lawsuit and allow it to reorganize its business around its new streaming service.[24] The filing forced a pause on the lawsuit, but allowed business to continue as usual. A statement on the company's blog announced: "VidAngel is not going away", that the company has "millions of dollars in the bank, and now generating millions in revenue," and stated its goal was "to reorganize the business around our new streaming model" to stay in business and pay damages when they finally lose the pending trial.[25] Some customers whose buy-back credits for DVD purchases were included in the bankruptcy among VidAngel's assets were prevented from cashing out these refunds while the bankruptcy was pending. However, Vidangel allowed those buy-back credits to be used for its new streaming service.[2]

In 2019, a Los Angeles jury ordered VidAngel to pay over $62 million in damages to the studios.[26] The amount was reduced to $9.9 million in a settlement in 2020, and VidAngel emerged from bankruptcy.[3][4] As part of the settlement with the studios, VidAngel agreed not to stream or filter content from the four studios which sued it.

Relaunch

VidAngel emerged from bankruptcy in 2020 and has continued to use the streaming model to filter content through Netflix, Amazon Prime, and later, Apple TV+. In 2021, VidAngel was split into two companies: the filtering business, now legally called VidAngel Entertainment,[27] and Angel Studios, a crowdfunded content platform producing family-friendly and faith-based entertainment.[28] Bill Aho, who had previously been CEO of ClearPlay, became VidAngel's new CEO. Aho kept the company's employees on board and invested more resources in the platform's technology and customer service. Aho stated that the company's legal troubles are in the past and noted that most Hollywood studios chose not to participate in the lawsuit.[5]

In 2022, VidAngel relaunched with a new ad campaign developed by Harmon Brothers. VidAngel's subscriber base doubled in the first year under Aho's ownership.[5]

See also

References

  1. ^ Angel Studios Demonstrates the Power of Consumer-Led Entertainment/
  2. ^ a b Raymond, Art (October 23, 2017). "VidAngel files for bankruptcy protection – from its own customers". Deseret News. Archived from the original on November 19, 2019. Retrieved February 25, 2018.
  3. ^ a b Bennett, Lauren (September 4, 2020). "VidAngel to pay $9.9 million in copyright lawsuit instead of original $62.4M". KSL-TV. Archived from the original on September 18, 2020. Retrieved September 29, 2020.
  4. ^ a b "VidAngel Settles 4-Year Battle With Disney And Warner Bros, Agreeing To Pay $9.9M To Emerge From Bankruptcy". Deadline Hollywood. September 4, 2020. Archived from the original on September 6, 2020. Retrieved September 29, 2020.
  5. ^ a b c 'You guys are still here?': VidAngel relaunches after 4-year legal battle
  6. ^ McCord, Keith (August 21, 2014). "Provo company creates program that filters online content". Deseret News. Deseret Digital Media. Retrieved October 20, 2016.
  7. ^ VidAngel. "Online Child Protection Startup VidAngel Moves Headquarters to Silicon Valley". Market Wired. Retrieved December 5, 2016.
  8. ^ Alois, JD (December 4, 2016). "VidAngel Crowdfunded $5 Million in Just 28 Hours Under Reg A+". Crowdfund Insider. Retrieved February 25, 2018.
  9. ^ Turner, Rod (November 21, 2016). "VidAngel Boasts the Fastest Reg A+ Raise So Far". Equities.com. Retrieved February 25, 2018.
  10. ^ "Legally Embattled VidAngel Movie-Streaming Site Raises $10 Million From Fans". variety.com. Variety. December 12, 2016. Retrieved December 12, 2016.
  11. ^ a b "VidAngel Offering Circular (Oct 19, 2016).pdf". Google Docs.
  12. ^ Scribner, Herb (December 1, 2016). "Amid controversial court case, VidAngel makes the case for family friendly movies in new video". Deseret News. Retrieved February 25, 2018.
  13. ^ Is VidAngel Legal? Archived from the original on June 12, 2020
  14. ^ Gardner, Eriq (June 21, 2017). "Hollywood Studios Are Suspicious of VidAngel's New Filtering App - Hollywood Reporter". Hollywood Reporter. Retrieved June 21, 2017.
  15. ^ "U.S. DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA WESTERN DIVISION CASE NO. CV16-04109" (PDF). Archived from the original (PDF) on October 21, 2016. Retrieved October 20, 2016.
  16. ^ Lauren A. McGee (2016) Judge clips VidAngel's naughty wings, The Biederman Blog, Southwestern Law School, February 3, 2017, accessed August 3, 2017 Archived August 4, 2017, at the Wayback Machine
  17. ^ Eggerton, John (December 13, 2016). "Court Blocks VidAngel Video Filtering Service | Broadcasting & Cable". www.broadcastingcable.com. Retrieved February 25, 2018.
  18. ^ "Federal judge blocks Utah-based VidAngel from filtering movies". Fox 13 Now. Fox13 TV News. December 12, 2016. Retrieved December 12, 2016.
  19. ^ TV News Desk (January 5, 2017). "VidAngel Responds to 9th Circuit Decision". BroadwayWorld. Retrieved February 25, 2018.
  20. ^ Stempel, Jonathan (2017). "Hollywood studios win ruling over VidAngel family-friendly filters". Reuters. Retrieved February 25, 2018.
  21. ^ Raymond, Art (August 25, 2017). "9th Circuit Court of Appeals rejects VidAngel's injunction appeal". Deseret News. Retrieved February 25, 2018.
  22. ^ Cullins, Ashley (June 13, 2017). "VidAngel Launches New Platform Amid Studio Legal Battle (Exclusive)". The Hollywood Reporter. Retrieved February 25, 2018.
  23. ^ Scribner, Herb. "Netflix says it has not 'endorsed or approved' VidAngel's new technology". Deseret News. Retrieved June 17, 2017.
  24. ^ Legal Entertainment (October 18, 2017). "VidAngel Uses Bankruptcy Strategy To Fend Off Studios". Forbes. Retrieved February 25, 2018.
  25. ^ Harmon, Neal (October 18, 2017). "VidAngel Uses Chapter 11 Protection to Pause Los Angeles Lawsuit to Reorganize Its Business Around The New Streaming Model - VidAngel Blog". VidAngel. Retrieved February 25, 2018.
  26. ^ Winslow, Ben; Burt, Spencer (June 17, 2019). "VidAngel ordered to pay $62 million in lawsuit". KSTU. Archived from the original on August 16, 2019. Retrieved September 29, 2020.
  27. ^ Scribner, Herb (March 25, 2021). "VidAngel founders have launched a new studio". Deseret News.
  28. ^ "VidAngel Rebrands as Angel Studios for Crowdfunding Content". March 23, 2021.

External links

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