View (Shinee song)
"View" | ||||
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Single by Shinee | ||||
from the album Odd | ||||
Language | Korean | |||
Released | May 18, 2015 | |||
Genre | ||||
Length | 3:10 | |||
Label | SM Entertainment | |||
Songwriter(s) |
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Producer(s) |
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Shinee singles chronology | ||||
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Music video | ||||
"View" on YouTube |
"View" is a song recorded by South Korean boy band
"View" received generally positive reviews from music critics, who regarded it as
An accompanying music video was released to YouTube on May 19, 2015, and features Shinee going on an adventure with female fans and performing choreography to the song. To promote the song, the band performed "View" on several South Korean music programs, including Music Bank, Show! Music Core and Inkigayo.
Music and lyrics
The lyrics of "View" were written by Shinee's lead vocalist
"View" is an
"View" incorporates a light synth production and relies on stripped-down instrumentation.[4][6] The chorus has a repetitive, saccharine structure and employs bass over Disclosure-esque beats, similar to the band's 2013 single, "Everybody".[6][11] Having a sensual sound, the song portrays the beauty of love as a "mixture of diverse senses".[1] In the lyrics, the group discuss how people's senses are intensified by love.[4] The lyrics are noted for their use of synesthetic imagery.[12][13]
Critical reception
"View" received generally positive reviews from music critics who praised the group for experimenting with deep house and considered the song K-pop's first foray into the genre.[7][14][15] Scott Interrante of PopMatters praised the song's production, writing that the house beat was "as infectious as any big pop hook despite its simplicity".[4] Interante further wrote that "'View' floats along unpretentiously in a way that seems boring on first listen but which is increasingly appealing the more time you spend with it."[4] Alexis Hodoyan-Gastelum of MTV described it as "a great, laid back summer jam" even though "the song fools us into thinking it's an uptempo ballad before reaching its techno peak at the chorus".[16] IZM's Lee Ki-seon said that the song's production blended with the group's vocal performance and deemed "View" as an album highlight.[11]
Accolades
"View" achieved the top spot on various South Korean
Program | Date | Ref. |
---|---|---|
Show Champion | May 27, 2015 | [21] |
M Countdown | May 28, 2015 | [22] |
June 4, 2015 | [23] | |
Music Bank | May 29, 2015 | [24] |
June 5, 2015 | [25] | |
Show! Music Core | June 6, 2015 | [26] |
Inkigayo | May 31, 2015 | [27] |
June 7, 2015 | [28] | |
The Show | June 9, 2015 | [17] |
Release and commercial performance
In May 2015, Shinee announced the release of their fourth Korean-language studio album, Odd. It marked their first Korean release in one and a half years since Everybody (2013).[29][30] The band released the full track list on May 10, which revealed "View" as the third track on the album.[31] In the lead-up to the release of "View", the group released photo and video teasers for the track, which served as a promotional tool for their return. Shinee premiered the song at their three-day concerts held at Seoul Olympic Park Gymnastics Gymnasium between May 15 and 17.[1][32] It was released for digital download and streaming by SM Entertainment on May 18, 2015, the same day as the release of the album.[3][29]
Upon release, the song debuted at number two on the
Promotion
The music video for "View" was released to YouTube on May 19, 2015.[43] It was directed by Shin Hee-won and was filmed in Thailand.[44][45] For the video, choreography by American choreographer Ian Eastwood was commissioned.[5] The visual utilizes a light, Instagram-like filter and shows the group performing before being kidnapped by a legion of female fans. The video is interspersed with scenes showing the members lifting beers from stores, using strangers' pools, and breaking into deserted warehouses to party with their fans.[4] There are also a few scenes where they perform choreography to the song.[6] According to Shinee, the fashion styles featured in the video were inspired by various retro trends.[5]
Benjamin praised the video's fashion styles, writing that "the guys very well may boast the best fashion they've ever rocked in their K-pop videos too with fit muscle shirts and sportswear."[6] Meanwhile, Taylor Glasby from Dazed interpreted the video as "creepy, fanfic-style".[46] It was the most viewed music video on YouTube by a South Korean music act in May 2015.[47] To promote the song and Odd, Shinee performed "View" on several South-Korean music programs, including KBS's Music Bank, MBC's Show! Music Core, and SBS' Inkigayo.[48]
References
- ^ a b c d Lee, Jeong-hyun (May 12, 2015). 컴백 샤이니, 타이틀곡은 'View’! [SHINee Comeback, the title track is 'View'!]. Sports Hankooki. Archived from the original on May 13, 2021. Retrieved May 12, 2021.
- ^ Herman, Tamar (August 8, 2017). "LDN Noise Talk 'Monster,' '4 Walls' & Creating Hits for K-Pop's Biggest Acts". Billboard. Archived from the original on August 21, 2017. Retrieved May 23, 2021.
- ^ a b "View − Shinee" (in Korean). Melon. May 18, 2015. Archived from the original on May 8, 2021. Retrieved May 13, 2021.
- ^ a b c d e f Interrante, Scott (June 11, 2015). "K-Pop Round-up: May 2015 – From Spice Girl s Allusion to Seventeen". PopMatters. Archived from the original on November 25, 2020. Retrieved May 12, 2021.
- ^ a b c d Dorof, Jakob (July 2, 2015). "SHINee: The princes of the K-pop scene". Dazed. Archived from the original on April 26, 2021. Retrieved May 12, 2021.
- ^ a b c d e f Benjamin, Jeff (May 21, 2015). "SHINee Embrace Old & New Sounds on 'Odd': Track-by-Track Review". Billboard. Archived from the original on May 23, 2015. Retrieved May 12, 2021.
- ^ a b c d "The 100 Greatest K-Pop Songs of the 2010s: Staff List". Billboard. November 25, 2019. Archived from the original on April 4, 2021. Retrieved May 12, 2021.
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- ^ Yoon, Sarah (June 2, 2015). "SHINee goes 'camping' with local magazine, reflects on 7 years of K-pop". The Korea Herald. Archived from the original on February 22, 2021. Retrieved June 2, 2015.
- ^ a b Lee, Ki-seon (May 2015). "View". IZM. Archived from the original on May 30, 2015. Retrieved May 23, 2021.
- ^ Hwang, Hye-jin (August 2, 2016). "샤이니 종현 "'View' 가사 공감각적 심상 구체화시킨 것"" [Shinee Jonghyun: "The lyrics for 'View' embody the image of synesthesia"]. Newsen (in Korean). Archived from the original on July 3, 2021. Retrieved July 3, 2021.
- ^ Jung, Ji-hee (May 18, 2015). "샤이니 종현, 타이틀곡 '뷰' 직접 작사 "이수만 선생님께 극찬 받았다"" [Shinee Jonghyun wrote the title track 'View' himself, "I received praise from Lee Soo-man"]. Asia Today (in Korean). Archived from the original on July 3, 2021. Retrieved July 3, 2021.
- ^ a b c Benjamin, Jeff; Oak, Jessica (December 30, 2015). "The 20 Best K-Pop Songs of 2015". Billboard. Archived from the original on January 1, 2016. Retrieved May 12, 2021.
- ^ Daly, Rhian (February 22, 2021). "SHINee's back: Why the Princes of K-pop's return is essential for 2021". NME. Archived from the original on February 22, 2021. Retrieved May 12, 2021.
- ^ Hodoyan-Gastelum, Alexis. "Mid-Year Review: 25 Best Albums of 2015". MTV. Archived from the original on July 5, 2015. Retrieved July 2, 2015.
- ^ a b Pyo, Jae-min (June 9, 2015). 샤이니, ‘더쇼’ 1위..트로피 9개째 ‘역시’ [SHINee, 1st place on 'The Show'... 9th trophy 'As expected']. The Chosun Ilbo (in Korean). Archived from the original on June 10, 2015. Retrieved June 9, 2015.
- ^ Sung, So-young (December 4, 2015). "Big Bang and Exo win the day at MAMA". Korea JoongAng Daily. Archived from the original on August 7, 2016. Retrieved May 12, 2021.
- ^ "Big Bang, Exo collect 4 trophies each at MAMA". The Korea Herald. December 3, 2015. Archived from the original on December 14, 2015. Retrieved December 5, 2015.
- ^ "The 30th Golden Disc Awards in Shenzhen China!". Golden Disc Awards. Archived from the original on December 14, 2015. Retrieved November 29, 2021.
- ^ Kim, Sara (May 27, 2015). 샤이니, ‘쇼챔’ 1위 '생각도 못 했다' 감동 소감 [SHINee, 1st place on 'Show Champion' 'We couldn't even think of it.']. Osen (in Korean). Archived from the original on March 3, 2016. Retrieved May 12, 2021 – via Naver.
- ^ Pyo, Jae-min (May 28, 2021). 샤이니, ‘엠카’ 1위..음악방송 올킬하나 [SHINee, No. 1 on 'M-Countdown'... Music Broadcasting All-Kill]. Osen (in Korean). Archived from the original on May 13, 2021. Retrieved May 12, 2021 – via Naver.
- Hankyung (in Korean). June 4, 2021. Archivedfrom the original on May 13, 2021. Retrieved May 12, 2021.
- ^ 샤이니, '쇼챔·엠카' 이어 '뮤직뱅크' 1위 '올킬 진행 중' [SHINee wins #1 on 'Music Bank']. News1 (in Korean). May 29, 2015. Archived from the original on July 3, 2015. Retrieved May 30, 2015.
- ^ Hong, Se-young (June 5, 2015). 샤이니 키, ‘뮤직뱅크’ 2주 연속 1위 기념샷… '축하한다요' [SHINee Key, 'Music Bank' commemorative wins for 2 weeks in a row... 'Congratulations']. Sports Donga (in Korean). Archived from the original on July 3, 2015. Retrieved June 8, 2015.
- ^ '음악중심' 샤이니, 컴백 후 첫 '음악중심' 1위, 7관왕 달성 [SHINee's 'View' wins #1 on 'Show! Music Core']. Ten Asia (in Korean). June 6, 2015. Archived from the original on June 6, 2015. Retrieved June 8, 2015.
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- ^ '인기가요' 샤이니, 카라-자이언티 제치고 1위.. 8번째 트로피 차지 ['Inkigayo' SHINee defeats Kara-Gianty, 8th first-place trophy]. Ten Asia (in Korean). June 8, 2015. Archived from the original on June 7, 2015. Retrieved June 7, 2015.
- ^ a b Ahn, Sung-mi (May 11, 2015). "SHINee to drop new album next week". The Korea Herald. Archived from the original on July 12, 2015. Retrieved May 11, 2015.
- ^ Kim, Ji-min (May 11, 2015). 컴백 앞둔 샤이니, 매니저 교체 이뤄졌나? 과거 팬 폭행 사건 재조명 [SHINee to come back with new Korean album 'Odd' on May 18th, teaser trailer released]. News Town (in Korean). Archived from the original on July 3, 2015. Retrieved May 11, 2015.
- ^ Lim, Jeong-yeo. "SHINee's new album tracklist unveiled". The Korea Herald. Archived from the original on July 12, 2015. Retrieved May 10, 2015.
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- ^ Benjamin, Jeff. "SHINee Earn Second No. 1 on World Albums With 'Odd'". Billboard. Archived from the original on May 31, 2015. Retrieved May 28, 2015.
- ^ "Shinee Chart History (World Digital Song Sales)". Billboard. Archived from the original on January 11, 2021. Retrieved March 4, 2021.
- ^ Kim, Sara (May 19, 2015). 샤이니, 'View' 뮤직비디오 공개..차별화된 세련미 [Shinee releases music video for 'View' with distinctive flair]. The Chosun Ilbo (in Korean). Archived from the original on July 23, 2016. Retrieved June 23, 2015.
- ^ Married to the Music (liner notes). Shinee. South Korea: SM Entertainment. 2015.
{{cite AV media notes}}
: CS1 maint: others in cite AV media (notes) (link) - ^ "어떤 트렌드 제조할까"…샤이니, 미리보는 '뷰' 포인트 [Which style to create... SHINee,'View' points to look forward to]. Korea Dispatch (in Korean). May 13, 2015. Archived from the original on July 3, 2015. Retrieved May 13, 2021.
- ^ Glasby, Taylor (November 30, 2015). "The top 20 K-Pop tracks of 2015". Dazed. Archived from the original on December 2, 2015. Retrieved May 13, 2021.
- ^ Hwang, Hye-jin (June 18, 2015). "SHINee to Wrap Promotions for ′View′ and Focus on Repackaged Album". MWave. Archived from the original on June 20, 2015. Retrieved June 18, 2015.
- ^ 샤이니 트랙리스트 공개, 정규 4집 'Odd' 살펴보니..."종현이 작업한 곡 있다?" [SHINee's 'Odd' album comeback stage dates announced]. The Chosun Ilbo. May 14, 2015. Archived from the original on July 3, 2015. Retrieved May 16, 2015.