Vivanta

Source: Wikipedia, the free encyclopedia.

Vivanta
Indian Hotels Company Limited
Websitevivantahotels.com

Vivanta is an Indian

TATA Group.[3]

Introduction

Vivanta in Kolkata.

The brand Vivanta was born as a part of The Indian Hotels Company Limited brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels,[5] which is marketed as an upscale brand.[citation needed]

References

  1. ^ "Indian Hotels appoints Puneet Chhatwal as MD and CEO".
  2. ^ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
  3. ^ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Archived from the original on 22 September 2010. Retrieved 2 November 2012.
  4. ^ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
  5. ^ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.

External links