WIL-FM

Source: Wikipedia, the free encyclopedia.
(Redirected from
W232CR
)
WIL-FM
Branding92.3 WIL
Programming
FormatCountry
Subchannels
Ownership
Owner
KPNT, KSHE, WARH, WXOS
History
First air date
1962; 62 years ago (1962)
Former call signs
KFMS (March 30, 1973-September 1, 1974)
Call sign meaning
carried over from the former WIL (1430 AM); said to have stood for "Watch It Lead"
Technical information
Facility ID72390
ClassC0
ERP
  • 99,000 watts
  • MAX: 100,000 watts
HAAT300 meters (980 ft)
Translator(s)HD3: 94.3 W232CR (Alton, Illinois)
Links
WebcastListen Live
Website923wil.com

WIL-FM (92.3

St. Louis, and its studios are in Creve Coeur
(with a St. Louis address).

Format

WIL-FM plays a variety of country music in St. Louis.[2] WIL-FM personalities include Remy & Kasey and Marty Brooks. WIL-FM is programmed by Tommy Mattern and the music director is Marty Brooks.

History

WIL-FM was first licensed in 1962. It was the sister station to WIL (1430 AM). It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.[3]

Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.[4] The sale was completed on April 29, 2011.[5]

On January 30, 2017, WIL-FM re-branded as "New Country 92.3".[6]

On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.[7]

HD Radio

Starting in 2012, WIL-FM's HD2 sub-channel began airing Americana/Roots music, and rebranded as "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely played the same playlist as WIL-FM.

On February 18, 2020, WIL-FM signed on a third sub-channel, and began airing an oldies format, branded as "My Mix 94.3" (with programming simulcasting on translator W232CR (94.3 FM)).[8]

References

  1. ^ "WIL-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-12-22.
  2. Arbitron. Summer 2009. Archived from the original
    on September 23, 2009. Retrieved 2009-12-22.
  3. ^ FCC’s history cards for WIL-FM; retrieved April 28, 2021.
  4. ^ "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Archived from the original on January 22, 2011. Retrieved January 19, 2011.
  5. ^ "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Archived from the original on March 12, 2012. Retrieved May 2, 2011.
  6. ^ WIL Rebrands as New Country 92.3 Radioinsight - January 30, 2017
  7. ^ WIL Rebrands Back To Its Call Letters Radioinsight - October 6, 2020
  8. ^ "WBGZ Moves to 107.1; Launches Oldies My Mix 94.3".

External links

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