WAFB
kW | |
HAAT | 511 m (1,677 ft) |
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Transmitter coordinates | 30°21′59″N 91°12′47″W / 30.36639°N 91.21306°W |
Links | |
Public license information | |
Website | wafb |
WAFB (channel 9) is a television station in Baton Rouge, Louisiana, affiliated with CBS. It is owned by Gray Television alongside low-power, Class A MyNetworkTV affiliate WBXH-CD (channel 39). The two stations share studios on Government Street in downtown Baton Rouge; WAFB's transmitter is located on River Road near the city's Riverbend section.
History
The station began broadcasting on April 19, 1953, as the first television station in Baton Rouge, and the second television station in the state of Louisiana.
Originally broadcasting an analog signal on
In 1988, Guaranty sold the station to
In 1997, AFLAC sold its entire broadcasting division, including WAFB, to
Sale to Gray Television
On June 25, 2018, Atlanta-based Gray Television announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, including WAFB, and Gray's 93 television stations) under Gray's corporate umbrella. The cash-and-stock merger transaction valued at $3.6 billion – in which Gray shareholders would acquire preferred stock currently held by Raycom – resulted in WAFB gaining new sister stations in nearby markets, including CBS/ABC affiliate KNOE-TV in Monroe and NBC/CBS affiliate KALB-TV in Alexandria, in addition to its current Raycom sister stations. The combined company thereby gained a presence in every Louisiana market except for Lafayette as a result.[5][6][7] The sale was approved on December 20,[8] and was completed on January 2, 2019.[9]
Programming
WAFB was one of a handful of stations that shifts the air times of various CBS programming. From 1988 until 2019, The Price Is Right aired at 11 a.m. instead of 10 a.m., and The Young and the Restless aired at 4 p.m. instead of 11 a.m. The station made this change to give its noon and 5 p.m. newscasts a strong lead-in.[10] However, on September 9, 2019, WAFB resumed airing both programs at their respective network-recommended times of 10 a.m. and 11 a.m.[11] The station aired Jeopardy! and Wheel of Fortune until 1995 when the shows moved to WBRZ. Live with Regis and Kelly and The Oprah Winfrey Show were seen until the late 1990s. Oprah moved to WBRZ but since then aired on WVLA until the show ended its run in 2011. Regis and Kelly (now Live with Kelly and Mark) continues to air on WBRZ. The People's Court also once aired on WAFB before going to WBRZ and later WGMB. The station aired the syndicated version of Family Feud hosted by Steve Harvey until 2020 and aired the versions hosted by Louie Anderson, Richard Karn, and John O'Hurley, with the exception of Karn's first season, which aired on KZUP-CD, and Harvey's second through fifth seasons, which aired on WVLA. Until 2015, WAFB aired the syndicated version of Who Wants to Be a Millionaire; the show aired on sister station WBXH until its cancellation in 2019. WAFB also airs the Sunday services from the First United Methodist Church in the city.
One locally produced show that brought years of enjoyment to children was hosted by "Buckskin Bill" Black (William Black) that ran in different formats from 1955 until 1990. There were several characters that were regulars on the show including "Señor Puppet" (a
On December 30, 2023, WAFB parent company Gray Television announced it had reached an agreement with the New Orleans Pelicans to air 10 games on the station during the 2023–24 season.[12]
News operation
WAFB's newscasts have had the second-highest ratings at 10 p.m. in any of the country's biggest television
For most of its history, WAFB was a distant second to WBRZ in the ratings given WBRZ's consistent history on the VHF band and former roots in the
On March 3, 2008, WAFB became the first in Baton Rouge and the third in Louisiana to broadcast its local broadcasts in high definition. The WBXH broadcasts were included in the upgrade. On September 12, 2011, WAFB became the first station in the market (and, to date, the only station) to begin its morning newscasts at 4:30 a.m. instead of 5 a.m. On March 26, 2020, WAFB became the second station in the Baton Rouge market to launch a 4 p.m. newscast in the midst of the COVID-19 pandemic, and on August 3, 2020, WAFB became the first station in Baton Rouge to expand its 6 p.m. newscast to a full hour.[13] On June 26, 2023, WAFB launched a 9 a.m. weekday newscast.[14]
Despite becoming rarer among other television news operations, WAFB occasionally broadcast an editorial that was usually delivered by the station manager. This practice ended shortly after Gray assumed ownership of the station.
Notable former on-air staff
- Donna Britt – anchor (deceased)[15]
- Tim Brando – sports (now broadcasts for various sports outlets including Fox Sports)
- Isiah Carey (now at KRIV in Houston)
- WBRZ
Technical information
Subchannels
The station's signal is
Channel | Res. | Aspect | Short name | Programming |
---|---|---|---|---|
9.1 | 1080i | 16:9 |
WAFB HD | CBS |
9.2 | 480i | Bounce | Bounce TV | |
9.3 | The365 | The365
| ||
9.4 | WBXH DT | MyNetworkTV (WBXH-CD) | ||
9.5 | DABL | Dabl | ||
9.6 | DEFY | Defy TV | ||
9.7 | Oxygen | Oxygen |
Analog-to-digital conversion
WAFB shut down its analog signal, over
References
- ^ "WAFB Official Says NBR to get Super Service from Station," North Baton Rouge Journal, April 29, 1948, Page 1
- ^ "Facility Technical Data for WAFB". Licensing and Management System. Federal Communications Commission.
- ^ "About Us" WAFB TV Linked-In https://www.linkedin.com/company/wafb-tv/
- ^ 1967 Radio and Television Yearbook
- ^ "GRAY AND RAYCOM TO COMBINE IN A $3.6 BILLION TRANSACTION". Raycom Media (Press release). June 25, 2018.
- ^ Eggerton, John (June 25, 2018). "Gray Buying Raycom for $3.6B". Broadcasting & Cable. NewBay Media.
- ^ Hayes, Dade (June 25, 2018). "Gray Acquiring Raycom For $3.65B, Forming No. 3 Local TV Group". Deadline Hollywood. Penske Media Corporation.
- ^ "FCC OK with Gray/Raycom Merger", Broadcasting & Cable, December 20, 2018, Retrieved December 20, 2018.
- ^ "Gray Closes On $3.6 Billion Raycom Merger". TVNewsCheck. NewsCheckMedia. January 2, 2019. Retrieved January 3, 2019.
- ^ ":: Baton Rouge Business Report :: Ron Winders heads back to Savannah". www.businessreport.com. Archived from the original on July 28, 2011.
- ^ "CBS Fall Lineup". WAFB. Retrieved September 15, 2019.
- ^ "WAFB will televise 10 of this season's Pelicans games" (Press release). WAFB. December 30, 2023. Retrieved December 30, 2023.
- ^ "WAFB to launch 4 p.m. Newscast".
- ^ https://www.wafb.com/2023/06/26/join-us-9news-9-am/
- ^ "Longtime WAFB anchor Donna Britt dies following battle with ALS". KATC. January 21, 2021. Retrieved January 21, 2021.
- ^ RabbitEars TV Query for WAFB
- ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on August 29, 2013. Retrieved March 24, 2012.