WAUK
WTTN | |
History | |
---|---|
First air date | May 1, 1964 (as WYLO) |
Former call signs | WYLO (1964–1995) WZER (1995–2001) WYLO (2001) WRRD (2001–2008) |
Call sign meaning | WAUKesha (city of license for the 101.1 frequency) |
Technical information | |
Facility ID | 10824 |
Class | B |
Power | 400 watts |
Transmitter coordinates | 43°20′0″N 88°9′10″W / 43.33333°N 88.15278°W |
Translator(s) | 101.1 W266DR (Waukesha) |
Links | |
Webcast | Listen Live |
Website | waukradio.com |
WAUK (540
The station is owned and operated by Michael Crute and Sage Weil's Civic Media with locally programmed progressive talk programing. WAUK shares the majority of its programming with
History
The station
Prior to the sale to Good Karma Broadcasting,
GKB took over operation of the signal on February 7, 2008, moving the format of 1510 AM from that
The new "540 ESPN"
As of April 20, 2020, the station began to serve as a temporary over-the-air simulcast of
The station was previously owned by Beaver Dam-based Good Karma Brands[8] (formerly Good Karma Broadcasting, LLC), headed by Craig Karmazin, son of legendary radio executive Mel Karmazin. Sister station WKTI 94.5 FM carries mainly local sports talk and WTMJ 620 AM/103.3 FM airs a news/talk and sports format.
On January 3, 2022, WAUK changed its format from sports to liberal talk as "The Sha 101 FM".[9]
Effective June 30, 2022, Good Karma Brands sold WAUK and translator W266DR to Michael Crute's WAUK Radio, LLC for $650,000. Effective December 30, 2022, the station and the translator were flipped to Michael Crute and Sage Weil's Civic Media, Inc. for $775,668.
Previous sports programming
On June 4, 2019 Good Karma ended the simulcast and made WAUK mostly a pass-through for the national ESPN Radio schedule, with WKTI becoming a more locally-based sports talk station. This is a common scheduling practice for co-owned sports talk stations. The only diversion WAUK normally takes from the national ESPN Radio schedule is replacing The Will Cain Show for carriage of ESPN Milwaukee Podcenter, which compiles best-of content for the afternoon drive and is hosted by Doug Russell. ESPN Radio commercial breaks, where contractually possible, are replaced with local and sponsored content.[10]
WAUK and WKTI are the flagships of the
Until 2011, the station had also been the Milwaukee home of
WAUK transmits with 400 watts, largely to protect CBK in Watrous, Saskatchewan, a clear-channel station also on 540 AM. Despite its modest power, WAUK's signal covers a relatively substantial area due to its low frequency and Wisconsin's flat land.
Previous logo
References
- ^ "Progressive talk, smooth jazz back on Milwaukee radio (2 stations)". Jsonline.com. Retrieved 2022-05-04.
- ^ "WAUK 540 AM, the 'SHA 101 FM: To provide Waukesha's First News, Talk Radio Station | WisBusiness".
- ^ JS Online: Pack prepares, just in case
- ^ JS Online: Spanish-only on AM-1510
- ^ JS Online: WMCS-AM radio ends ESPN feed, goes talk and music
- Milwaukee Business Journal. Retrieved November 2, 2018.
- ^ Ellis, Jon (20 April 2020). "Milwaukee AM Station Temporarily Simulcasting SiriusXM Channel". Northpine. Retrieved 21 April 2020.
- ^ "Home". Good Karma Brands. Retrieved 2019-06-28.
- ^ "Liberal Talk Returns To Milwaukee". RadioInsight. Retrieved 2022-01-03.
- ^ "WKTI (94.5 ESPN)-WAUK/Milwaukee Unveil New Lineups". All Access Radio Group. 13 May 2019. Retrieved 7 June 2019.
External links
- The Sha 101 FM website
- Milwaukee radio: a retrospective
- WAUK in the FCC AM station database
- WAUK in Nielsen Audio's AM station database
- W266DR in the FCC FM station database
- W266DR at FCCdata.org