WHHL
This article needs additional citations for verification. (May 2008) |
| |
---|---|
Ownership | |
Owner |
|
History | |
First air date | 1978 |
Former call signs |
|
Call sign meaning | "Where Hip-Hop Lives" |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 74578 |
Class | C2 |
ERP | 50,000 watts |
HAAT | 140 meters (460 ft) |
Transmitter coordinates | 38°39′07″N 90°17′02″W / 38.652°N 90.284°W |
Links | |
Public license information | |
Webcast | Listen live (via Audacy) |
Website | www |
WHHL (104.1
History
1978-1994: Country
The station signed on in 1978 as WJBM-FM, airing a
1994-1997: Top 40
On January 20, 1994, WKKX would swap frequencies with Top 40/CHR-formatted WKBQ-FM, with WKKX moving to 106.5 FM, and WKBQ-FM moving to 104.1 FM, and rebranding as "Q104". (WKBQ's simulcast on 1380 AM would continue with the swap.)[3][4]
WKBQ-FM was also the FM home for St. Louis morning team “
1997-1998: Modern AC
On January 24, 1997, the Top 40/CHR format was dropped for
1998-2000: Active Rock
On June 25, 1998, at 3 p.m., WALC flipped to active rock as "Extreme Radio 104.1" and the WXTM-FM call letters (which were both adopted July 15, 1998).[10] WXTM was the original St. Louis affiliate of The Howard Stern Show.
2000-2004: 80s Hits
On September 24, 2000, at 2 p.m., after playing "Fade to Black" by Metallica, and after Emmis purchased KPNT (and moved Stern to that station), WXTM flipped to All-80s Hits as WMLL ("104.1 The Mall").[11][12][13] The format would later evolve into a 80s/90s hits format, and would be the home of popular morning DJ's Steve & DC. On November 20, 2003, at Midnight, WMLL began stunting with Christmas music; on December 25, the stunting changed to a "wheel of formats" by playing music from any given genre, as well as old airchecks from past formats on the frequency.[14][15]
2004-2005: Adult Standards
At noon on January 8, 2004, the stunting stopped and the station flipped to an
2005-present: Urban Contemporary
In September 2005, after 18 months of subpar ratings and low advertising revenues, Emmis announced they would sell WRDA to
On November 5, 2020, Urban One announced that it would swap WHHL, the intellectual property of WFUN-FM, and two other stations in Philadelphia and Washington, D.C. to Entercom, in exchange for its Charlotte, North Carolina stations. Entercom took over the station under a local marketing agreement on November 23. The swap was consummated on April 20, 2021.[23]
References
- ^ "Facility Technical Data for WHHL". Licensing and Management System. Federal Communications Commission.
- ^ "RR-1991-07-12" (PDF). americanradiohistory.com.
- ^ Stark, Phyllis (January 15, 1994). "Vox Jox". Billboard. Vol. 106, no. 3. p. 64.
- ^ "RR-1994-01-07" (PDF). americanradiohistory.com.
- ^ Stark, Phyllis (January 15, 1994). "Vox Jox". Billboard. Vol. 106, no. 3. p. 64.
- ^ "RR-1994-01-07" (PDF). americanradiohistory.com.
- ^ "RR-1997-01-31" (PDF). americanradiohistory.com.
- ^ Alice 104.1 Commercial, retrieved 2024-01-31
- ^ ALICE @ 104.1 St Louis Fall 1997 Composite, retrieved 2024-01-31
- ^ "RR-1998-07-03" (PDF). americanradiohistory.com.
- ^ "RR-2000-09-29" (PDF). americanradiohistory.com.
- ^ Roberts, Randall. "Death of a Format". Riverfront Times. Retrieved 2024-01-31.
- ^ WMLL "104.1 The Mall" Jerseyville IL/St. Louis - Tony Columbo - May 11 2001, retrieved 2024-01-31
- ^ "St. Louis' 104.1 FM Flips to all Christmas Music, all the Time... -- re> ST. LOUIS, Nov. 20 /PRNewswire-FirstCall/ --". Archived from the original on 2012-12-11.
- ^ "Too Soon - St. Louis Journalism Review | HighBeam Research". 2016-09-10. Archived from the original on 2016-09-10. Retrieved 2024-01-31.
- ^ Lance (2004-01-08). ""104.1 The Mall" WMLL flips from 80's to Standards "Red 104.1" WRDA". Format Change Archive. Retrieved 2024-01-31.
- ^ "St. Louis Stories". www.bizjournals.com. May 1, 2004. Retrieved 2024-01-31.
- ^ "RR-2004-01-16" (PDF). americanradiohistory.com.
- ^ Research, Edison (2004-01-21). "First Look: "Modern Standards" Red 104/St.Louis". Edison Research. Retrieved 2024-01-31.
- ^ Red 104.1 Radio Station Commercial [2004, St. Louis, Missouri], retrieved 2024-01-31
- ^ "Emmis Announces Sale of St. Louis' "Red" to Radio One". Emmis Corporation. 1970-01-01. Retrieved 2024-01-31.
- ^ Lance (2005-10-01). "WRDA Becomes Hot 104.1". Format Change Archive. Retrieved 2024-01-31.
- ^ "Entercom To Swap Charlotte Stations To Radio One For WPHI, WTEM and St. Louis Duo". RadioInsight. 5 November 2020. Retrieved 2020-11-14.
- "1". Retrieved 2008-02-27.
External links
- Official website
- WHHL in the FCC FM station database
- WHHL in Nielsen Audio's FM station database