WHTA

WHTA
	Mainstream Urban
Ownership
Owner	Urban One; (Radio One Licenses, LLC);
Sister stations	WAMJ, WPZE, WUMJ
History
First air date	October 19, 1973 (as WCRY-FM Macon)
Former call signs	WCRY-FM (1978–1981); WPEZ (1981–2001); WEGF (2001)
Call sign meaning	W HoT Atlanta!
Technical information
Facility ID	52548
Class	C2
ERP	35,000 watts
HAAT	177 metres (581 feet)
Transmitter coordinates	33°29′24.00″N 84°34′7.00″W / 33.4900000°N 84.5686111°W
Links
Webcast	[1]
Website	hotspotatl.com

WHTA (107.9

Centennial Tower building in downtown Atlanta.^[2]

The

IBOC digital radio, using the HD Radio system from iBiquity

.

Programming

The weekday on-air lineup consists of the

syndicated "The Morning Hustle Show", which is based at WHTA. It is followed by Su-Solo in middays, Trap House with Stuey Rock in the Afternoons. “Posted on the Corner” has been consistently crowned the #1 Night Show (Monday-Friday) with Incognito featuring DJ Misses, DJ Montay, DJ Iceberg & radio kid Ozzie1st on WHTA. Posted on the Corner can be described as a party on the radio where the listener is the star. This fast paced show keeps the audience entertained with features such as Top 7 Countdown, Posted on the Corner Trivia, Pull-Up Game and Posted After Dark. All of the features provide an opportunity for the audience to be involved and feel as though they are part of the show. This element of inclusion has been a proven success within the show which the show is based at WHTA

.

History

WCRY-FM Macon

The station began as WCRY-FM in

soft adult contemporary music as "Lite Rock" WPEZ. The station was later known as Z108 in the mid-1980s, which is one out of 2 stations using the "Z" name in the Macon market, with the other being WQBZ

.

The station was acquired in 1996 by U.S. Broadcasting, which had plans to move it into the more lucrative Atlanta

reallocate the broadcast license

for 107.9 from Macon to Hampton.

With the FCC giving its OK, Radio One, a large minority-owned broadcasting company, paid $60 million for the new "move in" Atlanta-area station at 107.9.^[5] Radio One already owned a station in the Atlanta market, 97.5 WHTA, in Fayetteville, airing an Urban Contemporary format. WHTA had signed on as an urban station on July 17, 1995; Radio One had plans to put WHTA's call letters and format on its new acquisition.

WHTA Hot 107.9

At first, Radio One didn't want its competitors in Atlanta to figure out its game plan, so in September 2001, the new Atlanta-area 107.9 transmitter signed on as WEGF "107.9 the End" with a

Stunting on its first day, it played "Smooth Criminal" by Alien Ant Farm and "Rollin'" by Limp Bizkit

continuously.

After several weeks with the rock format on 107.9 FM, "Hot 97.5" morning host Ryan Cameron made an announcement that "Hot" was moving to 107.9, revealing that the rock format was a

urban gospel music. (WPZE later moved to 102.5 MHz in Mableton

.)

WHTA's move to 107.9 gave it a stronger signal over Intown Atlanta and surrounding suburbs, despite being considered a "move-in" station.^[6]

Residents in

construction permit from the FCC to increase the height of the antenna

on the tower, but this only reduced the problem rather than eliminating it.

Digital Hip Hop

On July 31, 2007, WHTA began using a new slogan, "Hot 107.9, Your Digital Hip Hop Station."

In October 2008, WHTA became the Atlanta

Dallas/Fort Worth Metroplex. In 2011, WHTA became the flagship station

for the show.

In 2011, Radio One changed several of its Atlanta-area stations' formats and call signs; WAMJ moved from 102.5 to 107.5, and began simulcasting its Urban AC format on 97.5 as WUMJ, while WPZE's urban gospel format moved from 97.5 to 102.5. That left WHTA as the only station in Radio One's Atlanta cluster that was unaffected by the change.^[7]

Radio One was renamed Urban One on May 8, 2018.^[8]

References

^ FCC Internet Services Staff. "FCC Call Sign History". Fjallfoss.fcc.gov. Retrieved 2011-08-05.
^ "FM Query Results - Audio Division (FCC) USA". Fcc.gov. 2018-03-01. Retrieved 2019-03-27.
^ Radio-Locator.com/WHTA
^ Broadcasting Yearbook 1975 page C-48
^ Broadcasting & Cable Yearbook 2002-2003 page D-116
^ October 10, BETH PERRY Wednesday; EDT, 2001 12:04 am. "Hot 97.5's movin' on up the dial". Atlanta Creative Loafing.{{cite web}}: CS1 maint: numeric names: authors list (link)
^ "Welcome to Radio and Records". Radioandrecords.com. Retrieved 2011-08-05.
^ "Radio One Changes Name To Urban One". All Access. Retrieved 2018-06-09.

External links

Hot 107.9 official website
WHTA in the FCC FM station database
WHTA in Nielsen Audio's FM station database

[1] FCC Internet Services Staff. "FCC Call Sign History". Fjallfoss.fcc.gov. Retrieved 2011-08-05.

[2] "FM Query Results - Audio Division (FCC) USA". Fcc.gov. 2018-03-01. Retrieved 2019-03-27.

[3] Radio-Locator.com/WHTA

[4] Broadcasting Yearbook 1975 page C-48

[5] Broadcasting & Cable Yearbook 2002-2003 page D-116

[6] October 10, BETH PERRY Wednesday; EDT, 2001 12:04 am. "Hot 97.5's movin' on up the dial". Atlanta Creative Loafing.{{cite web}}: CS1 maint: numeric names: authors list (link)

[7] "Welcome to Radio and Records". Radioandrecords.com. Retrieved 2011-08-05.

[8] "Radio One Changes Name To Urban One". All Access. Retrieved 2018-06-09.

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