WMYD
kW | |
---|---|
HAAT | 324 m (1,063 ft) |
Transmitter coordinates | 42°26′52.5″N 83°10′23.1″W / 42.447917°N 83.173083°W |
Links | |
Public license information | |
Website | www |
WMYD (channel 20) is a
Founded in 1968 as WXON on channel 62 and relocated to channel 20 in 1972, the station was an
Granite Broadcasting purchased WXON in 1997 and renamed it WDWB. However, its high debt load motivated several attempts to sell the station, one of which fell apart after The WB merged with UPN to form The CW but did not include WDWB as an affiliate. The station then became WMYD, aligned with MyNetworkTV and airing its programming for 15 years. In 2014, Scripps purchased WMYD and added local newscasts from the WXYZ-TV newsroom. As Detroit's ATSC 3.0 (NextGen TV) station, WMYD is used in automotive-related tests of the transmission technology. It became Detroit's affiliate for The CW in 2023.
History
The channel 62 years
At the end of January 1965, Aben Johnson, majority owner of a chemical manufacturing company and with several real estate holdings, filed with the
After three years, WXON began broadcasting on September 15, 1968.
Move to channel 20
In an unusual circumstance, a full transmitter facility for channel 20 at Southfield had been built, but the station slated to use it had failed to start. In 1964, United Broadcasting Company had purchased the construction permit for
However, United faced increasing legal scrutiny that primarily centered around issues at its radio and television stations in
In November 1972, WXON went off channel 62 and remained off the air for a month to effectuate the change to channel 20.[20] Broadcasting resumed on channel 20 on December 9.[21] Several new shows were added with the channel change, including The 700 Club.[22] In 1975, the city of license for the station was changed from Allen Park to Detroit, and the studios were moved to the transmitter site in Southfield.[23]
Through the 1970s, WXON primarily focused on syndicated output. It did, however, bring late-night
Subscription television
As early as 1970, WXON eyed the possibility of broadcasting scrambled
The service quickly gained 15,000 subscribers within three months
However, ON TV in Detroit was challenged on several fronts, one of which had an outsize impact: the manufacture of pirate decoder boxes to receive the ON TV signal without being an actual subscriber. This issue was particularly pronounced in Detroit because ON TV could not legally sell its service across the
The U.S. government closed the border to Canadian decoders in August.[45] Video Gallery closed at the end of the year,[46] and Chartwell won a $618,000 judgment against it in March 1982.[47] Even then, it was estimated that some 10,000 additional households received ON TV in southwestern Ontario, including on master antenna systems in apartment complexes—none of them making money for Chartwell.[48] ON TV in Detroit, as elsewhere, responded to the piracy by modifying pulse signals and introducing new scrambling techniques.[49] In Detroit, Chartwell began migrating to a new generation of decoder boxes in an attempt to stem its piracy problem.[48][49]
Equally debilitating for ON TV in Detroit was its relationship with WXON, which included disputes over airtime and programming content. After airing the R-rated movie Is There Sex After Death? (which contained considerable sex and nudity) on March 12, 1980, the station then ordered ON TV to screen all movies it aired for WXON executives.[50] More critically, however, the station refused to cede any time before 8:00 p.m. and aired reruns in that time slot, severely crippling it as a sports broadcaster; WXON noted that it had already committed to air and sold advertising around reruns of the series Baretta in the 7 p.m. hour, and after February 1982, it refused to lease the 7:30 p.m. half hour to ON TV on an as-needed basis.[51] Midweek Red Wings and Tigers games regularly began before ON TV was on the air, forcing the station to join games in progress (as with the Red Wings) or tape delay them (which it did for the Tigers). The flaw became highly visible when the Red Wings played the Calgary Flames in a game on October 29, 1981, in which the Red Wings scored five goals in the first period before ON TV picked up the game.[52] WXON then sued ON TV to get out of what Chartwell claimed was a "fifty-year contract" with the station.[52] After the 1982 season, ON TV dropped its Tigers deal because it could not secure the air time it needed to telecast games in their entirety.[50] As a result, the subscription service could not offer sports programming, nor could it broadcast an adult programming tier, a lucrative add-on with high uptake at STV services nationwide.[51]
When ON TV closed in Detroit on March 31, 1983, with the alleged "censorship" and other issues being cited,
In a 1988 interview with
Growth and development
As the 1980s progressed, the station began acquiring stronger series, though it continued to focus on mostly buying syndicated product after a brief incursion into production, making 35 hours of a soap opera titled Generations (unrelated to NBC's 1989 soap of the same name).[9] Doug Johnson cited the acquisition of He-Man and the Masters of the Universe and its companion She-Ra: Princess of Power as a turning point for the station's program inventory.[9]
It got a significant boost in the years after WKBD became a Fox charter affiliate in 1986; by the start of the 1990s, with Fox increasing its programming, WXON was able to fill the void WKBD left as a movie station.[54] When fellow Detroit outlet WJBK dropped its CBS affiliation in favor of Fox—displacing WKBD—in 1994, the former network approached WXON for an affiliation deal and priced itself out by asking $200 million for an acquisition instead, with CBS only offering half that asking price.[55]
The WB affiliation and sale to Granite
On January 11, 1995, WXON became a charter affiliate of the upstart
Granite Broadcasting agreed in 1996 to buy WXON from the Johnson family for $175 million, the largest purchase in the history of the minority-owned broadcasting company.[57] The sale closed in February 1997;[58] that October, the call letters were changed to WDWB to reflect the network affiliation.[59] The new owners set out to improve a station whose sales force was described by an article in Black Enterprise magazine as "less than aggressive",[60] whose on-air look was considered cheap, and which John Smyntek of the Detroit Free Press described as "the station for Baywatch babes and badly cut movies with a rather amateurish on-air presence".[61] Sarah Norat-Phillips, who had climbed the ranks at Granite's WKBW-TV—an ABC affiliate in Buffalo, New York—was named general manager of WDWB and became one of the first Black women to run a TV station in the region;[62] she focused the station's programming strategy around youth audiences.[63]
Though Granite reluctantly put WDWB on the market in 2001 in an attempt to improve its balance sheet,[64] and bidders such as Tribune Broadcasting and other local station owners were reported to show interest, nothing came of discussions.[65][66] Tribune was also linked to a possible purchase of WDWB, along with KBWB in San Francisco, in 2003; these were the only two top-10 markets where Tribune did not own a station, but Tribune was reported to have balked at Granite's asking price.[67]
In
Granite's high debt load continued to motivate attempts to sell WDWB and its San Francisco sister station KBWB.[72] In 2004, the company brought in $7.3 million in cash flow, far short of the $38.7 million needed just to service Granite's $517 million in total debt; that year, its stock price fell 75 percent.[73] In September 2005, Granite announced its intention to sell WDWB and KBWB to AM Media Holdings, Inc., a company mostly owned by ACON Investments, for a total of $180 million.[74]
MyNetworkTV affiliation
An unanticipated event, however, would ultimately quash that deal. In January 2006, The WB and UPN announced their merger into
In mid-February, AM Media allowed Granite to shop WDWB and KBWB to other buyers, with W. Don Cornwell, Granite's CEO, noting that "they are clearly having a hard time deciding whether they should proceed".[78] A deal to sell the two WB affiliates to DS Audible, a consortium of four private equity firms, was reached, with the new buyers paying $30 million less than AM Media would have.[79]
However, once Granite obtained a new senior credit facility, it opted to retain the Detroit station while continuing to seek a different buyer for the San Francisco outlet.
In March 2008, WMYD began airing Wolfman Mac's Nightmare Sinema (later known as
Sale to Scripps and return to independence
On February 10, 2014, the E. W. Scripps Company, owner of ABC affiliate WXYZ-TV, announced that it would acquire WMYD and WKBW-TV in Buffalo from Granite Broadcasting for $110 million; the deal also included an immediate time brokerage agreement for Scripps to program four to six hours a day of WMYD.[86] The purchase created a duopoly for Scripps in Detroit. After FCC approval, the sale was completed on June 16.[87] Scripps retained two-thirds of the former WMYD workforce, including the entire sales staff.[88]
On July 9, 2021, it was announced that WADL would become the new MyNetworkTV affiliate for the Detroit market beginning September 20, replacing WMYD after 15 years; as a result, WMYD became an independent station again.[89]
The CW affiliation
On November 6, 2023, it was announced that WMYD would be the new affiliate of The CW for the Detroit market beginning on November 13.[90] The CW's previous affiliate in the market, WADL—itself the replacement affiliate after WKBD-TV and the other CBS-owned CW affiliates left the network in September—dropped the network on October 29 after just two months amid the troubled sale of the station to Mission Broadcasting, a company aligned with The CW's majority owner, Nexstar Media Group.[91][92] The following day, WADL owner Kevin Adell sent a cease and desist letter to Scripps to try to stop the affiliation agreement with The CW from going into effect, claiming Scripps and Nexstar are conspiring to harm WADL's business and to interfere with Mission's acquisition of the station.[93]
On April 19, 2024, Nexstar announced that the CW would not renew its affiliations with Scripps-owned stations, including WMYD.[94]
Local programming
Newscasts
On July 14, 2008, WMYD launched a weeknight prime time newscast produced by the
With the acquisition of the station by Scripps, new sister station WXYZ-TV began producing news programming for WMYD; on June 16, 2014, the station re-launched its primetime newscast as 7 Action News at 10 on TV 20 Detroit.[100][88] On August 4, 2014, WMYD also introduced a two-hour extension of Action News This Morning, running from 7:00 a.m. to 9:00 a.m.; both the morning and 10 p.m. newscasts are designed to fully compete against WJBK, which has historically been the only other station in Detroit to air newscasts in these timeslots.[101]
Sports programming
In October 2014, WMYD acquired a package of Oakland University Golden Grizzlies college basketball games, airing eight men's games and two women's games during the 2014–15 season.[102]
In February 2020, WMYD established a broadcasting agreement with Detroit City FC, a USL Championship soccer team.[103]
In March 2024, WMYD announced an agreement to simulcast five Detroit Pistons games with Bally Sports Detroit during April of that year.[104] It was the Pistons' first major over-the-air TV deal since 2007–08.[105] In April 2024, WMYD announced a similar agreement to simulcast three Detroit Red Wings games.[106]
Technical information
Subchannels
The station's ATSC 1.0 channels are carried on the
Channel | Res. | Aspect | Short name | Programming | ATSC 1.0 host |
---|---|---|---|---|---|
20.1 | 720p | 16:9 |
WMYD-HD | The CW | WXYZ-TV |
20.2 | 480i | WMYD-AT | Antenna TV | WDIV-TV | |
20.3 | WMYD-MS | Ion Mystery | WJBK | ||
20.4 | HSN | HSN | WXYZ-TV |
Analog-to-digital conversion
WMYD ceased broadcasting programming over its analog signal, over
ATSC 3.0 lighthouse service
On December 7, 2020, WMYD converted from ATSC 1.0 signal to ATSC 3.0 (NextGen TV) broadcasting. The station's ATSC 1.0 subchannels were moved to other broadcasters for simulcasting, while WMYD became the "lighthouse" host for the ATSC 3.0 transmission of WJBK, WDIV-TV, WXYZ-TV, WMYD, and WWJ-TV.[112]
Channel | Res. | Aspect | Short name | Programming |
---|---|---|---|---|
2.1 | 1080p | 16:9 |
WJBK | Fox (WJBK) |
4.1 | WDIV-HD | NBC (WDIV-TV) | ||
7.1 | WXYZ-HD | ABC (WXYZ-TV) | ||
20.1 | WMYD-HD | The CW | ||
20.99 | 480p | WMYDMOB | Mobile test feed of 20.1 | |
62.1 | 1080p | WWJ-HD | CBS (WWJ-TV) |
Because of its location in a city home to major car manufacturers, WMYD is the key in a "Motown Test Track" run by Pearl TV, a consortium of commercial broadcasters, that works on testing use cases relevant to the automotive industry such as datacasting software updates to fleet vehicles.[114] The ceremonial first file broadcast was an 1886 patent for an early automobile.[112] Testing was also done on data hand-offs between transmitters, utilizing WMYD and three other ATSC 3.0 facilities in Michigan.[115]
See also
References
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Bibliography
- Castelnero, Gordon (2006). TV Land Detroit. Ann Arbor, Michigan: University of Michigan Press. ISBN 978-0-472-03124-5. Retrieved March 2, 2022.
External links
- TV20Detroit.com – Official website