WMYI
iHeartMedia, Inc. | |
| WESC, WESC-FM, WGVL, WROO, WSSL-FM | |
| History | |
First air date | April 15, 1958 (as WHKP-FM) |
Former call signs | WKIT-FM (1958–1987) |
Call sign meaning | W MY I (former branding) |
| Technical information | |
| Facility ID | 59818 |
| Class | C1 |
| ERP | 43,000 watts (analog) 1,750 watts (digital) |
| HAAT | 416 meters (1,365 ft) |
Transmitter coordinates | 35°13′20.00″N 82°32′58.00″W / 35.2222222°N 82.5494444°W |
| Links | |
| Webcast | Listen Live |
| Website | 1025thelake.iheart.com |
WMYI (102.5
WMYI has an effective radiated power (ERP) of 43,000 watts. The transmitter is shared with sister station WESC-FM's tower, off YMCA Road, near the South Carolina/North Carolina border east of Cedar Mountain.[1] It also has an auxiliary transmitter that operates at 20,000 watts ERP, on the WUNF-TV tower on Pinnacle Mountain. WMYI broadcasts using HD Radio technology. Its HD-2 digital subchannel formerly carried a format called "Lullabies," bedtime music for babies and toddlers.[2]
History
WHKP-FM and WKIT-FM
On April 15, 1958, the station
It later took the
MY 102.5 WMYI
After the Beatles stunt concluded, the station changed its call letters to WMYI, playing adult contemporary music and calling itself "MY 102.5." The new format kicked off with a 102-day music marathon playing over 41,000 songs in a row.
WMYI enjoyed success with the popular "Love and Hudson Morning Show." During the mid to late 1990s, the station, while still successful, had slipped in the
For several years until February 2009, the station aired all-1970s music on weekends until they were dropped in February 2009. However WMYI brought theme weekends back in August 2009 with "Flashback Weekends", playing 1970s and 1980s music. The station aired a
Hot AC
On July 15, 2011 at midnight, the station updated its mainstream AC sound to a more
In April 2012, after almost a year of continuing to report as
On October 31, 2019, the station switched early to all Christmas music, but this time under the temporary branding of "Christmas 102.5".[4] The name change would foreshadow a more dramatic shift at the end of the year.
Adult Hits
WMYI debuted an adult hits format on December 31, 2019, at 4:00pm, branded as 102.5 The Lake and primarily targeting the Upstate South Carolina Region. The first song played on "The Lake" was John Mellencamp's "Hurts So Good".[5]
With the switch, WMYI has no local, in-person DJs. All announcements are made with pre-recorded voices. WMYI joined other iHeart adult hits stations identifying as "The Lake," including WLKO Charlotte and WHLK Cleveland.
References
External links
- 102.5 The Lake Facebook
- Official website
- WMYI in the FCC FM station database
- WMYI in Nielsen Audio's FM station database