WNTP
kHz | |
Branding | AM 990 The Answer |
---|---|
Programming | |
Format | Conservative talk radio |
Affiliations | |
Ownership | |
Owner |
|
WFIL | |
History | |
First air date | 1925 |
Former call signs |
|
Call sign meaning | "News–talk Philadelphia" |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 52194 |
Class | B |
Power |
|
Transmitter coordinates | 40°5′43.4″N 75°16′35.65″W / 40.095389°N 75.2765694°W |
Links | |
Public license information | |
Webcast | Listen Live |
Website | 990theanswer |
WNTP (990
By day, WNTP is powered at 50,000 watts, the maximum for U.S. commercial AM stations. To protect other stations at night, WNTP reduces power to 10,000 watts at sunset. It uses a directional antenna with a four-tower array. The station's studios and transmitter facilities are shared with co-owned WFIL on Ridge Pike in Lafayette Hill, Pennsylvania.[2]
History
Early years
The station first
With the enactment of the North American Regional Broadcasting Agreement (NARBA) in 1941, WIBG moved to its present frequency on 990 AM. It increased its power to 1,000 watts, its city of license was moved to Philadelphia, and it was given permission to broadcast around the clock at 10,000 watts, by installing a directional antenna.[4]
In the 1940s, the Morning Cheer program presented by George A. Palmer was a weekday Christian broadcast between 7:00am – 8:00am.[5] Beginning in 1945, a Wanamaker Organ concert was broadcast live from Wanamaker's Philadelphia department store each Monday through Saturday from 10:05 to 10:30 am.
Top 40
In the 1960s, WIBG became a Top 40 radio station. "Wibbage" had great success playing contemporary hits with popular hosts including Joe "The Rockin' Bird" Niagara, Hy Lit, Billy Wright Sr., Frank X. Feller, and others.
In September 1966, rival station 560
WIBG and overnight talk show host Don Cannon were featured in the famous "egg yolk drinking" scene in the 1976 film Rocky, playing in the background while the Philadelphia fighter (played by Sylvester Stallone) cracks six raw eggs into a glass and chugs them down.[6]
WZZD
In 1977, management decided that the WIBG image and call sign were no longer an asset. After a highly publicized final week featuring many of the personalities from the station's peak years, the call letters were changed to WZZD.
The station began to call itself "The All New Wizzard 100", and adopted a heavily researched Top 40 format. Listeners did not respond, and the format was changed to
The WZZD antenna was redesigned in 1986 to reduce the number of towers.[a] It improved coverage to the north and west, a change that if it had been made in the 1960s may have improved the success of WIBG in its battle with WFIL.
In 1994, Communicom sold WZZD to Salem Media. Under Salem, WZZD kept the Christian music and teaching format initially. But by the late 1990s, music was cut back to a couple of hours a day. By 2002, WZZD ran nearly all teaching and almost no music at all.
WNTP
In 2004, WZZD and WFIL's features and programs were merged onto WFIL as WZZD dropped the Christian format in favor of conservative talk. It changed its call letters to WNTP, to stand for "News Talk Philadelphia". Beginning in 2006, WNTP became the flagship station for the
In 2007, WNTP again redesigned and modified its daytime antenna, which improved its signal in the suburban counties around Philadelphia.
On November 4, 2019, WNTP rebranded as "Philadelphia's AM 990 The Answer".[7] Most Salem talk stations, including WNYM in New York (the former WWDJ) and KRLA in Los Angeles, call themselves "The Answer".
Notes
- ^ From 5 to 4; the 5th tower's footing, which is northwest of the present Tower 1, can be seen on aerial views.
References
- ^ "Facility Technical Data for WNTP". Licensing and Management System. Federal Communications Commission.
- ^ Radio-Locator.com/WNTP
- ^ Broadcasting Yearbook 1935 page 54, Broadcasting & Cable
- ^ Broadcasting Yearbook 1942 page 172
- ^ "Sunday Sermon Themes and Hours of Service". The Morning Call. Allentown, Pennsylvania. January 6, 1940. p. 2.
- ^ "Don Cannon, Philadelphia Radio Legend, Has Passed". 22 August 2014.
- ^ Salem Has an Answer For Philadelphia Radioinsight - November 4, 2019
External links
- Official website
- WNTP in the FCC AM station database
- WNTP in Nielsen Audio's AM station database
- FCC History Cards for WNTP