WROO

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WROO
  • iHeartMedia, Inc.
  • (iHM Licenses, LLC)
WESC, WESC-FM, WGVL, WMYI, WSSL-FM
History
First air date
April 28, 1965 (as WCRS-FM at 96.7)
Former call signs
WCRS-FM (1965-2001)
WPEK (2001-2002)
WBZT-FM (2002-2009)
Former frequencies
96.7 MHz (1965-2014)
Technical information
Facility ID25240
ClassC3
ERP2,300 watts
HAAT288 meters (945 ft)
Transmitter coordinates
34°55′16.00″N 82°24′5.00″W / 34.9211111°N 82.4013889°W / 34.9211111; -82.4013889
Links
WebcastListen Live
Website1049foxsports.iheart.com

WROO (104.9

iHeartMedia, Inc. outlet is licensed by the U.S. Federal Communications Commission (FCC) to broadcast with an ERP of 2,300 watts. Its transmitter is located atop Paris Mountain in northern Greenville County
, right above Greenville, where its studios are located downtown.

History

The station originally signed on in

Clear Channel Communications. The station's move to Mauldin allowed for sister station WLTY, also at 96.7, in nearby Columbia
to upgrade its signal.

After signing on in the Greenville-Spartanburg market, WBZT-FM aired a rock music format under the name "96.7 The Buzzard" and slogan "Real Rock." The station was similar to Clear Channel's WVBZ in Greensboro, North Carolina when it was on 100.3 FM. It was the first station in South Carolina to broadcast in HD. Despite only signing on with 720 watts ERP, the station's antenna height still equated it to a class A FM; however, the signal only provided grade B coverage to portions of the Spartanburg County part of the market.

As "The Buzzard", 96.7 played mainly

new rock
at night.

The station, throughout its lifespan, faced serious competition from Barnstable Broadcasting (later

Salem Communications. In the fall of 2008, Shine 96.7 was the exclusive outlet in the area for USC Gamecocks sports. In September 2009, the station simulcasted shortly with sister station WGVL
.

On September 17, 2009, the station changed its call sign from WBZT-FM to WROO.

On September 12, 2012, WROO dropped its Christian contemporary format and began stunting with various types of music and liners taking jabs at other radio stations in the Greenville-Spartanburg market. The station's website featured a splash page with a goodbye message, redirecting displaced listeners to WLFJ-FM, "His Radio 89.3." The following day, WROO became a classic rock format as "96.7 The Road".[1]

On July 28, 2014, the station moved to 104.9 FM and increased its power slightly from 700 to 720 watts, and increasing from a class A to class C3 FM station.

On September 4, 2015, WROO rebranded as "Real Rock 104.9", slightly altering their classic rock format, which, with the move, began focusing more towards 80s/90s rock.[2] This format is once again similar to WVBZ.

On September 10, 2021, iHeart announced that WROO would flip to sports talk as "Fox Sports 104.9", carrying programming from, as the name suggests, Fox Sports Radio, on the 13th. With the move, the rock format continued running, but is completely jockless and is backed with liners hyping "the new sound of sports in the Upstate" ahead of the relaunch, most of such liners also using the Fox Sports music bed as background music.[3]

References

  1. ^ Venta, Lance (September 12, 2012). "Greenville Loses Its Shine; Heads On The Road". radioinsight.com. Retrieved September 13, 2012.
  2. ^ Real Rock Comes To Greenville
  3. ^ Real Rock 104.9 Greenville to Flip to Fox Sports Monday

External links

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