WROO
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WESC, WESC-FM, WGVL, WMYI, WSSL-FM | |
History | |
First air date | April 28, 1965 (as WCRS-FM at 96.7) |
Former call signs | WCRS-FM (1965-2001) WPEK (2001-2002) WBZT-FM (2002-2009) |
Former frequencies | 96.7 MHz (1965-2014) |
Technical information | |
Facility ID | 25240 |
Class | C3 |
ERP | 2,300 watts |
HAAT | 288 meters (945 ft) |
Transmitter coordinates | 34°55′16.00″N 82°24′5.00″W / 34.9211111°N 82.4013889°W |
Links | |
Webcast | Listen Live |
Website | 1049foxsports.iheart.com |
WROO (104.9
History
The station originally signed on in
After signing on in the Greenville-Spartanburg market, WBZT-FM aired a rock music format under the name "96.7 The Buzzard" and slogan "Real Rock." The station was similar to Clear Channel's WVBZ in Greensboro, North Carolina when it was on 100.3 FM. It was the first station in South Carolina to broadcast in HD. Despite only signing on with 720 watts ERP, the station's antenna height still equated it to a class A FM; however, the signal only provided grade B coverage to portions of the Spartanburg County part of the market.
As "The Buzzard", 96.7 played mainly
The station, throughout its lifespan, faced serious competition from Barnstable Broadcasting (later
On September 17, 2009, the station changed its call sign from WBZT-FM to WROO.
On September 12, 2012, WROO dropped its Christian contemporary format and began stunting with various types of music and liners taking jabs at other radio stations in the Greenville-Spartanburg market. The station's website featured a splash page with a goodbye message, redirecting displaced listeners to WLFJ-FM, "His Radio 89.3." The following day, WROO became a classic rock format as "96.7 The Road".[1]
On July 28, 2014, the station moved to 104.9 FM and increased its power slightly from 700 to 720 watts, and increasing from a class A to class C3 FM station.
On September 4, 2015, WROO rebranded as "Real Rock 104.9", slightly altering their classic rock format, which, with the move, began focusing more towards 80s/90s rock.[2] This format is once again similar to WVBZ.
On September 10, 2021, iHeart announced that WROO would flip to sports talk as "Fox Sports 104.9", carrying programming from, as the name suggests, Fox Sports Radio, on the 13th. With the move, the rock format continued running, but is completely jockless and is backed with liners hyping "the new sound of sports in the Upstate" ahead of the relaunch, most of such liners also using the Fox Sports music bed as background music.[3]
Previous logo
References
- ^ Venta, Lance (September 12, 2012). "Greenville Loses Its Shine; Heads On The Road". radioinsight.com. Retrieved September 13, 2012.
- ^ Real Rock Comes To Greenville
- ^ Real Rock 104.9 Greenville to Flip to Fox Sports Monday
External links
- 104.9 Fox Sports Upstate station website
- WROO in the FCC FM station database
- WROO in Nielsen Audio's FM station database