WRTO-FM

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"WURM" redirects here. For other uses, see Wurm (disambiguation).
WRTO-FM
MHz (HD Radio)
BrandingMix 98.3
Programming
Language(s)Spanish
FormatTropical music
SubchannelsHD2: WQBA simulcast (Spanish talk/sports)
Ownership
Owner
Radio: WAMR-FM
TV: WLTV-DT, WAMI-DT
History
First air date
February 1976 (1976-02) (as WGLY)
Former call signs
  • WGLY (1976–1984)
  • WTHM (1984–1988)
  • WAQI-FM (1988–1990)
  • WRTO (1990–2003)
  • WRTO-FM (2003–2010)
  • WURM (2010)
Call sign meaning
"Ritmo" ("rhythm" in Spanish)
Technical information
Facility ID37253
ClassC
ERP100,000 watts
HAAT429 meters (1407 ft)
Transmitter coordinates
25°32′24.00″N 80°28′7.00″W / 25.5400000°N 80.4686111°W / 25.5400000; -80.4686111
Repeater(s)107.5 WAMR-HD4 (Miami)
Links
WebcastListen Live
Websitemix983.univision.com

WRTO-FM (98.3

Univision Radio under the name Univision Radio Stations Group, Inc.[1][2]

WRTO-FM's studios and offices are in

Marathon Key.[3]

The station also broadcasts using the

San Antonio, Texas
.

History

In February 1976, the station went on the air as WGLY.

Dade County, Florida. For a short time, the station switched to a smooth jazz
format.

On November 1, 1984, the station changed to an

adult contemporary, and on September 15, 1988, its call sign was switched to WAQI-FM to match its AM sister station.[7]

On April 16, 1990, the station changed call letters to WRTO, to reflect its younger, more rhythmic sound. The call sign stands for "ritmo", the Spanish word for "rhythm."

In the mid-1990s, the

construction permit
to greatly increase its power to 100,000 watts, to match other prominent Miami-area FM stations, and allowing it to become a Class C station.

In 2003, the current owner, Univision Radio, acquired WRTO. On October 21, 2003, the call sign was changed to WRTO-FM, concurrent with a Univision-owned AM station in Chicago becoming WRTO. The signal upgrade was completed a short time after Univision's take over. On June 24, 2010, the call letters switched to WURM, and on July 28, 2010, back to the current WRTO-FM.[8]

References

  1. ^ "WRTO-FM Facility Record". United States Federal Communications Commission, audio division.
  2. Arbitron
    .
  3. ^ Radio-Locator.com/WRTO-FM
  4. ^ "HD Radio Station Guide". HD Radio. iBiquity.
  5. ^ Broadcasting Yearbook 1979 page C-43
  6. ^ Broadcasting Yearbook 1988 page B-68
  7. ^ Broadcasting Yearbook 1989 page B-61
  8. ^ "WRTO-FM Call Sign History". United States Federal Communications Commission, audio division.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=WRTO-FM&oldid=1173990764"