WSCV
kW | |
HAAT | 304 m (997 ft) |
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Transmitter coordinates | 25°59′10.0″N 80°11′36.3″W / 25.986111°N 80.193417°W |
Links | |
Public license information | |
Website | www |
WSCV (channel 51) is a
Channel 51 in Fort Lauderdale first went on the air in 1968. It operated as a primarily English-language
History
WSMS-TV
The construction permit for channel 51 was awarded in 1965, but channel 51 did not begin broadcasting until December 6, 1968,
Engineering difficulties forced WSMS-TV to suspend operations on February 6, 1970;[9] while local news reports only mentioned engineering problems, in its request for silence with the Federal Communications Commission (FCC), WSMS-TV also cited financial difficulties.[10] In April, the station announced it would remain off air, citing the financial condition of Gold Coast Telecasting, the licensee.[11]
WKID
In 1971, a buyer appeared for the silent television station. A subsidiary of Recreation Corporation of America (RCA), owner of the
Pirates World closed in December 1973 after the opening of
In the 1970s, WKID was the second-largest source of Spanish-language television programming in South Florida, providing the only prime time shows not being aired on WLTV.
In 1980, CB TV Corp. sold WKID to
WSCV
What we saw was that there was one TV station serving a market of close to one million people, compared to eight radio stations.
Julio Rumbaut[34]
Oak's financial difficulties and the failure of ON TV motivated the company to sell WKID. At the end of July 1984, Oak announced that it had sold the station to John Blair & Co. for $17.75 million; the new buyers intended to program it as a Spanish-language station.[35] Financial News Network programming ceased in October 1984.[36] Blair, led by Cuban-American media entrepreneur Julio Rumbaut, completed the acquisition in December.[37] Channel 51 then went off the air as Blair prepared to implement the station's relaunch as WSCV, south Florida's second Spanish-language television station.[38] The new call letters, when pronounced in Spanish, read "Doble-U Ese Se Ve" (which is translated into English as "that one is seen").[39]
The launch took longer than expected due to transmitter troubles;
In 1986, the
While Rumbaut had done much to build WSCV in the early years of what he called "the World Series of Spanish television",
On October 11, 2001, NBC acquired the Telemundo network, including WSCV, from Sony and Liberty Media for $1.98 billion (increasing to $2.7 billion by the sale's closure) and the assumption of $700 million in debt, in an equal cash and stock split by NBC's then-parent General Electric. The acquisition was finalized on April 12, 2002, making WSCV part of a duopoly with NBC's WTVJ.[58] WSCV and WTVJ were the first stations to be fully integrated among the several duopolies the deal produced; the WTVJ studio center in Miramar had been designed when NBC was considering purchasing another Spanish-language station, facilitating some of the task.[59] In 2020, WSCV's general manager assumed oversight of WTVJ after its general manager retired.[60]
News operation
Local news was on WSCV's slate from the moment it relaunched in 1985. The station initially aired a 6 p.m. and 10 p.m. local newscast, anchored by Cuban-born Lucy Pereda and news director Eduardo Arango.[61] Pereda left before the end of 1985 to work for the Spanish International Network (going on to host Mundo Latino, its first national morning show),[62][63] while Arango was ousted in early 1986 over differences in philosophy with Rumbaut.[64] However, the presence of WSCV's 10 p.m. news, an hour before WLTV's, led the latter station to move up its newscast to match.[65] As with the station in general, the news on WSCV was positioned as "Cuban" to the more Mexican-influenced WLTV. Rafael Orizondo, who replaced Arango in an interim capacity, said at a 1986 forum, "Our newscasts are designed for the Cuban community, not for the Hispanic community. We emphasize the Cuban, and to call Fidel Castro a dictator and say he is an assassin does not cost us any credibility."[66] In late 1986, WSCV hired María Montoya, a former actress who had arrived in Miami as part of the Mariel boatlift of 1980,[67] and Ambrosio Hernández, who had worked at several radio stations in Chicago, to complement the team.[62][68]
Upon Alfredo Durán becoming general manager in 1988, aggressive moves were made to improve the ratings. The newscast was moved back from 11 p.m., where it had been relocated earlier in the year,[69] to 10.[70] Durán lured well-known WLTV reporter Alina Mayo Azze to WSCV.[71] Her hiring was soon eclipsed by another with romantic overtones; Durán was in a relationship with Leticia Callava, the main female anchor at WLTV and described by Tom Jicha of The Miami News as "to Spanish-language news what Ann Bishop is to English-language news".[72] Despite claiming that Callava was not about to jump stations in May,[70] when Callava was demoted by WLTV after Durán's move,[73] she left that station and signed with WSCV in August, teaming with Mayo Azze to become the first two-woman anchor pairing on Spanish-language television in Miami on a relaunched Noticentro 51 (Newscenter 51).[74] Durán also toned down the Cuban emphasis of channel 51, stripping the Cuban flag colors from the logo and asking weather presenter Ángel Martín to stop referring to Cuba as "that beautiful land where we were born".[75]
The move, which helped to lift WSCV's ratings slightly, escalated Miami's Spanish-language news war: Hernández defected to a rebuilding WLTV.[76] When Mayo Azze left in 1990, she was replaced on the anchor desk by Argentine news anchor Nicolas Kasanzew, who became famous covering the Falklands War (Spanish: Guerra de las Malvinas/Guerra del Atlántico Sur) for the state-run network ATC.[77] Kasanzew was demoted to a reporter two years later as part of a major shakeup in which three newscasters were fired and news production was suspended for a week as the station readied a "clean slate",[78] with Callava the only remaining anchor.[57] At the time, WLTV was still beating WSCV two-to-one in the evening news ratings race.[57] This continued until Hernández returned to WSCV in early 1993.[79]
Montoya returned to WSCV in 1999 when the station began to expand its local news with the first Spanish-language midday newscast in the country.[80] Two years later, WSCV expanded to morning news for the first time, debuting the 6 a.m. news hour Primera Edición (First Edition) as part of a national strategy to add local morning newscasts.[81] Weekend news followed that September.[82] After being told that management desired to replace her on the evening news with Montoya, Callava left WSCV in late 2001 after 13 years.[83] While WLTV still led in news ratings into the 2000s, WSCV steadily increased its share of the marketplace.[84]
Despite changes in its anchor lineup—Montoya would depart WSCV in 2013,[85] while Hernández departed in 2015 to rejoin Univision[86]—WSCV added several new newscasts in the 2010s as part of national local news expansions across the Telemundo station group. A 5:30 p.m. show debuted at WSCV and 13 other Telemundo stations in 2014, followed by a 5 p.m. newscast in 2016.[87][88] Steady improvement led to ratings leadership. By 2022, WSCV was the leading station in total households and the 25–54 news demo in the morning, early evening, and late news, regardless of language.[89]
Technical information
Subchannels
The station's signal is
Channel | Res. | Aspect | Short name | Programming |
---|---|---|---|---|
51.1 | 1080i | 16:9 |
WSCV | Main WSCV programming / Telemundo |
51.2 | 480i | 4:3 |
Exitos | TeleXitos |
51.4 | 16:9 | WSCV-PB | Version of main feed with commercials for the West Palm Beach area | |
6.1 | 1080i | 16:9 | WTVJ | NBC (WTVJ) |
6.2 | 480i | COZI TV | Cozi TV (WTVJ-DT2) | |
6.3 | LocalX | Lx (WTVJ-DT3 )
|
Analog-to-digital conversion
WSCV ended programming on its analog signal, on
References
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