WSRV
Atlanta metropolitan area | |
| Frequency | 97.1 MHz (HD Radio) |
|---|---|
| Branding | 97.1 The River |
| Programming | |
| Language(s) | English |
| Format | Classic rock |
| Subchannels |
|
| Affiliations | Atlanta Gladiators |
| Ownership | |
| Owner |
|
| History | |
First air date | November 1, 1965 |
Former call signs |
|
Call sign meaning | Chattahoochee River |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 59970 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 483 meters (1,585 ft) |
Transmitter coordinates | 34°07′33″N 83°51′32″W / 34.1257°N 83.8588°W |
| Translator(s) | |
| Links | |
Public license information | |
| Webcast |
|
| Website | 971theriver |
WSRV (97.1
WSRV has an
History
Early years
On November 1, 1965, the station
), and were owned by the Hall County Broadcasting Company. WWQT was powered at 100,000 watts but only using a 440-foot tower, so it wasn't heard over much of Metro Atlanta.In 1972, it was bought by Radio Athens, Inc., and would adopt the WFOX call sign.[4] WFOX initially aired a Top 40 format, still targeting the Gainesville area of Northeastern Georgia. In 1983, the station was acquired by Shamrock Broadcasting, which had plans to make it a large market station.
Move to metro Atlanta
In 1985, Shamrock moved WFOX's tower closer to the more lucrative Atlanta
In 2000, AMFM (the former Chancellor Media) was bought by
Cox Radio ownership
On January 31, 2003, WFOX began
On February 3, 2003, WFOX switched to an uptempo
targeted.Classic hits
On January 1, 2006, the station flipped to "97.1 The River," with a mix of classic hits and classic rock, targeting people ages 25–54.[9] The playlist was familiar and hit-oriented, like most classic hits stations, but leaned towards primarily rock songs from the late 1960s, 70s and 80s, with no pop or dance music.
On April 17, 2006, WFOX changed its own call sign to WSRV, to match the "River" moniker, which is a nod to the Chattahoochee River. The WFOX call letters would move to another Cox Radio station, the former WEFX, in Norwalk, Connecticut.
Classic rock
WSRV would later move to a more standard classic rock playlist, even though it still identifies itself on the air as "Classic Hits." In addition, WSRV plays a few 1990s titles but no 2000s music. "Rock Blocks," which feature three songs in a row from the same artist/group, sometimes including deep cuts and live material, are featured during the day and on weekends.
On June 19, 2006, Lexie Kaye became the River's first female, on-air personality doing mornings solo every weekday from 5:30 am–8:30 am. Lexie was the only live on-air personality for the River, doing all remote broadcasts and concert promotions. Chris Miller was the program director for WSRV - FM.
In October 2011, rock singer Eddie Money became the host of “Money in the Morning,” an experiment that lasted about three months.[10]
In September 2013, WSRV upgraded to an interactive radio station. Listeners can control the music by like/dislike the songs, and record themselves then send it to be played on the air. Whatever song has the most likes when the previous one finishes is next to play.
WSRV is currently broadcasting digital radio using the
Signal
WSRV's city of license is Gainesville, Georgia, in Hall County. Its transmitter is in the southern tip of Hall County, just across the line from Braselton. WSRV can be considered a "move-in" station, since it originally concentrated on the Gainesville area. While still licensed to that city, its transmitter moved closer to Atlanta to target the larger Atlanta market.
WSRV's
Broadcast translators
WSRV's
WSRV was previously the primary station for W243CE 96.5 FM, a translator in
The station had a
On April 16, 2018, WSRV-HD3 began simulcasting on translator W222AF 92.3 FM Marietta with an urban contemporary format, branded as "Power 92.3 Jamz."[11] Cox removed the W222AF programming in December 2018, due to a dispute with the programmer who was leasing the translator from its owner.[12]
References
- ^ "Facility Technical Data for WSRV". Licensing and Management System. Federal Communications Commission.
- ^ "WSRV-FM 97.1 MHz - Gainesville, GA". radio-locator.com.
- ^ Broadcasting Yearbook 1967 page B-42
- ^ Broadcasting Yearbook 1974 page B-53
- ^ Broadcasting Yearbook 1988 page B-72
- ^ Gerry Yandel, "Z-93, Fox 97 Have Changed Their Tunes," The Atlanta Journal Constitution, January 6, 1989.
- ^ Information from Radio & Records January 6, 1989
- ^ "WFOX/Atlanta Stunting Results In Urban Format" (PDF). p. 5. Retrieved September 17, 2023.
- ^ "WFOX/Atlanta Now Classic Hits 'River'" (PDF). p. 5. Retrieved September 17, 2023.
- ^ Ruggieri, Melissa (September 13, 2019). "Eddie Money has died at 70". The Atlanta Journal-Constitution.
- ^ Power 92.3 Debuts in Atlanta (For Now At Least) Radioinsight - April 18, 2018
- ^ "Power 92.3 Jamz is off the air".