WYRD-FM
 | This article needs additional citations for verification. (October 2022) |
studios on Garlington Road in Greenville. WYRD-FM has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations. The transmitter is on Hogback Mountain Road in Landrum.[3]
"98.9 WORD" carries three local programs on weekdays: The Tara Show with Tara Servatius airs in morning America in the Morning. Most hours begin with an update from Fox News Radio .
History WSPA-FMThe station stereo signal in the Southeastern United States.[6]
WSPA-FM became the strongest FM station in the United States with a move to Hogback Mountain, 3,200 feet (980 m) in elevation. Coupled with a 100,000-watt signal, WSPA-FM was one of the first stations to use a new system of vertical and horizontal towers. The station could be heard from Asheville, North Carolina, to Augusta, Georgia, and from Gainesville, Georgia, to Charlotte .
Beautiful musicBy the late 1960s, WSPA-FM had a separate format from 950 AM. WSPA-FM aired a The Metropolitan Opera," 'The Classical World of Stereo" and other shows on Sundays.[7]
The station broadcast from 8 a.m. to midnight seven days a week, with light music during the day, dinner music in the evening, and "featured works" at night.[5] As of 1976 WSPA-FM used the syndicated "FM 100" beautiful music format.[8] It originated at FM 100 WLOO 100.3 in Chicago. Move to soft ACWSPA-FM ranked third in the Captain and Tennille, Dionne Warwick and John Denver while decreasing the instrumentals. The station was making an effort to stop being considered background music.[9][10]
With the switch by WZXI in the Charlotte area from beautiful music, WSPA-FM showed up in the Spring 1986 Arbitron ratings for Charlotte, the only beautiful music station serving the area.[11] On February 19, 1991, WSPA-FM officially made the switch to Harry Truman". WSPA-FM had always played easy listening music and was the area's only remaining station of that type. Though still seventh with listeners 25-54, WSPA-FM needed to reach younger listeners, and WSPA-FM was doing this with soft vocals and a few instrumentals as "Lite FM, 98.9", which was still the area's softest station. Many people liked the new sound, which included lots of 70s music, but some complained to the newspaper and to the morning show of Mike Vassy, who had worked at the station since 1968.[13] The change improved the station's ratings from eighth in Fall 1990 to fifth in Winter 1991, and from sixth to fourth with adults.[12]
In fall 1994, Spartan Radiocasting, owner of WSPA and WSPA-FM, made a local marketing agreement with Augusta, Georgia-based Keymarket Communications. Early in 1995, WSPA-FM, described as "light-rock", was moving its studios to Greenville, along with WFBC and WORD (AM), while 950 WSPA would move in with WSPA-TV.[14] Changes in ownershipRiver City Broadcasting, which bought Keymarket, also purchased an option to buy the radio stations. WLOS-TV, bought River City and on July 1, 1998 bought "Light Rock 98.9", WFBC-FM, WYRD (formerly WFBC), WORD, WOLI-FM and WOLT.[15]
In December 1999, By 2002, WSPA-FM was "Magic 98.9, The Upstate's Best Variety", Switch to talk radio WYRD-FMOn March 6, 2023, Audacy announced that WSPA-FM and WYRD-FM (106.3) would swap formats and call signs beginning March 28. The move was intended to put WYRD-FM's talk radio programming on the larger 98.9 signal running 100,000 watts vs. the 25,000-watt signal on 106.3 FM. The Magic format is now heard on 106.3 FM, and continues to be available on HD Radio via 98.9's HD2 digital subchannel as well as WFBC-FM's HD4 subchannel. [20] References
External links
|