W (magazine)
This article contains wording that promotes the subject in a subjective manner without imparting real information. (February 2021) |
OCLC 1781845 | |
W is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.
W was created in 1972
W had a reader base of nearly half a million, 469,000 of which are annual subscribers.[4]
Publication history
Early years, 1972–1999
The origins of "W" Magazine stem from a biweekly newspaper that was spun off from Women's Wear Daily,
Condé Nast, 1999–2019
In 1999, Condé Nast bought W from the Walt Disney Company,[7] as the centerpiece of a $650 million deal that also included WWD, Jane and a number of other retail trade titles.[8]
Often the subject of controversy, W subsequently featured stories and covers which provoked mixed responses from its intended audience; most of W's most memorable covers are featured on the W Classics
Other controversial cover shoots include
W also became well known for covering high class Western and Asian societies. Many of these society luminaries, as well as the elite of the entertainment and fashion industries, have allowed W into their homes for the magazine's "W House Tours"[15] feature, including famous designers, philanthropists, and cultural icons.
By 2009, W was harder hit than most fashion publications by a drop in luxury advertising, with ad pages down nearly 46 percent in one year.
In 2011, W participated in a four-episode plot line on the
Over the years, the magazine cut back its print editions from monthly in 2013 to eight times in 2018.[22]
Future Media, 2019–2020
In 2018, W became one of three publications Condé Nast put up for sale in the face of significant financial losses that forced it to adopt a series of cost-cutting measures. By 2019, it was acquired by Future Media, in a deal the New York Post estimated at $7 million.[23][24] In June 2019, Moonves was named as its first-ever female editor-in-chief, succeeding Stefano Tonchi.[7]
Under Moonves's editorship, the magazine underwent a major transition. By 2020, she announced to staff that many were being furloughed and that those who work on online content would be staying on at reduced salaries.[8] The new W team finished the biggest Best Performances issue ever. In the first week of January 2020, W launched nine covers, a 76-page celebrity portfolio covering 29 celebrities and 20 videos.[25] Additionally, the magazine launched a series of new initiatives and dramatically expanded its digital footprint. They launched W’s first podcast, 5 Things with Lynn Hirschberg, which attracted a broad listener base and included guests like Quentin Tarantino, Charlize Theron, Saoirse Ronan, Greta Gerwig, Noah Baumbach, Nicole Kidman, Awkwafina, and Margot Robbie as a part of the new vision for the brand.[26]
W Media, 2020–present
On August 14, 2020, W was acquired by Bustle Digital Group, Mic,[24][27] and W Media, a newly formed joint venture led by Karlie Kloss and including Aryeh Bourkoff, Jason Blum, Kaia Gerber, Kirsten Green and Lewis Hamilton.[28] They retained Moonves as editor-in-chief.
International editions
An international edition was previously published in Japan. The South Korean edition was launched in 2005 and is published under license by Doosan Magazine,[29] which is one of the top most popular magazine in South Korea.[citation needed] A Chinese edition was launched in 2023 under license by MC Style Media the magazines editor-in-chief is Mix Wei.[30]
Editors
List of Editor-in-Chiefs of all W editions:[note 1]
Country | Circulation dates | Editor-in-Chief | Start year | End year | References |
---|---|---|---|---|---|
United States of America (W) | 1972–present | John Fairchild | 1972 | 1997 | [31][32][33] |
Patrick McCarthy | 1997 | 2010 | |||
Stefano Tonchi | 2010 | 2019 | |||
Sara Moonves | 2019 | present | |||
South Korea (W Korea) | 2005–present | Hyejoo Lee | present | [34] | |
China (W China) | 2023–present | Mix Wei | 2023 | present | [30] |
See also
Notes
- ^ Prior to 2010 the Editor-in-Chief role did not exist at the American publication
References
- ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2018. Retrieved February 17, 2019.
- ^ "Fashion Magazines". Kismet Girls. Retrieved February 25, 2016.
- S2CID 191600010.
- ^ "Echo Media V3 Print Media Experts". Echo Media V3.
- ^ New York Times.
- ^ Farrell Kramer (7 February 1997), Disney to keep W magazine parent Fairchild Publications Associated Press.
- ^ New York Times.
- ^ New York Times.
- ^ "Jennifer Lopez Closed Out the Versace Runway Show In Her Iconic Green Grammys Dress". W.
- ^ Christopher Bagley (July 2005). "Domestic Bliss". W magazine. Condé Nast. Retrieved February 12, 2009.
- ^ Larkworthy, Jane; Bridget Foley (November 2005). "Fordbitten". W. Retrieved February 12, 2009.
- ^ "David and Victoria Beckham: American Idols". W Magazine. Retrieved September 27, 2022.
- ^ "Come on Down to Nawlins". W. April 2008. Retrieved February 12, 2009.
- ^ "Summer Camp". W. July 2008. Retrieved February 12, 2009.
- ^ "W House Tours". W. Archived from the original on May 1, 2013.
- ^ Holly Ware (18 March 2010), W’s editor resigns as Condé revamps mag New York Post.
- New York Times.
- ^ "Ghana's Edward Enninful is Fashion & Style Director of W Magazine". bantudaily.com. Archived from the original on June 8, 2013. Retrieved March 18, 2012.
- ^ Donnelly, Erin (April 27, 2011). "Edward Enninful to Replace Alex White at W Magazine". fashionetc.com. Retrieved May 15, 2022.
- ^ Self, Will (February 23, 2012). "Good Kate, Bad Kate". W.
- ^ Kat Stoeffel (15 February 2011), Does W Have a Carine Roitfeld Problem? Observer.
- ^ Keith J. Kelly (25 June 2019), Condé Nast sells W Magazine; Sara Moonves named editor-in-chief New York Post.
- ^ Keith J. Kelly (23 May 2019), Condé Nast nearing $7M sale of W Magazine New York Post.
- ^ New York Times.
- ^ "Brad Pitt, Chris Evans, Laura Dern, and Six Other Stars Grace the Covers of W's Best Performances 2020 Issue". W. Retrieved June 17, 2020.
- ^ "5 Things With Lynn Hirschberg". W (Podcast). June 2020.
- ^ Freya Drohan (August 14, 2020). "Investor Group including Karlie Kloss and Kaia Gerber acquire W magazine". Daily Front Row. Retrieved October 4, 2020.
Sara Moonves, the glossy's first female editor in chief in its 50-year history, assembled the group, led by model and entrepreneur Karlie Kloss. Other celebrity investors include fashion fixtures Lewis Hamilton and 18-year-old Kaia Gerber.
- ^ Todd Spangler (14 August 2020), Karlie Kloss Leads Buyout of W Magazine, With Jason Blum Among New Owners Variety.
- ^ "Announcer Jo Su-ae to marry Doosan Group's Park Seo-won". The Korea Herald. November 20, 2018. Retrieved May 7, 2021.
- ^ a b "W Magazine Announces China Edition Launch". The Business of Fashion. March 22, 2023. Retrieved August 3, 2023.
- ^ "Remembering Patrick McCarthy, Former Editor of W: "He is Irreplaceable"". W Magazine. March 1, 2019. Retrieved August 3, 2023.
- ^ "Who Is Stefano Tonchi and Why Does His New Job Matter?". Vanity Fair. March 23, 2010. Retrieved August 3, 2023.
- ^ Kelly, Keith J. (June 25, 2019). "Condé Nast sells W Magazine; Sara Moonves named editor-in-chief". Retrieved August 3, 2023.
- ^ "about W | 더블유 코리아 (W Korea)". www.wkorea.com. Retrieved August 3, 2023.
External links
- Official website
- W Magazine – magazine profile at Fashion Model Directory