Wallace (song)

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"Wallace"
Song by Azealia Banks
from the album Broke with Expensive Taste
Recorded2007–2014
GenreHip-hop
Length3:50
Label
Songwriter(s)
  • Azealia Banks
  • Kevin James
  • Filip Nikolić
  • Trevor McFedries
Producer(s)
  • Nikolić
  • McFedries

"Wallace" is a song recorded by American rapper

2015 Coachella Festival
and on her Broke with Expensive Taste Tour.

Background

"Wallace" is a

Complex, Banks stated that the song is about "being really hot and high and horny".[4]

In January 2012, Banks signed a record deal with Interscope and Polydor Records to work on new music, and a month later, she announced the title of the album–Broke with Expensive Taste.[5] A year later, she handed a complete version of Broke with Expensive Taste in to the labels. Banks initially thought it would receive favorable reception; however, the representatives told Banks that she had not recorded a "hit" single for the album. Ultimately, Banks ended the record deal with Interscope/Polydor in July 2014. She later approached Jeff Kwatinetz and signed a contract with his company, Prospect Park.[6] Banks premiered "Wallace" during her tour in Glasgow, Scotland, on September 16, 2014.[7] She eventually released the album on November 7, 2014.[8]

Critical reception

According to

Complex placed "Wallace" 13th on its list of 'The 14 Best Rap Verses of 2014', commenting that a lot of people have missed the "impressive first verse" from the song.[12]

Promotion

In June 2014, Banks shot a music video for "Wallace" in front of a green screen in New York.[14] It was directed by Rob Soucy and Nick Ace, who previously directed the video for Banks' 2014 single "Heavy Metal and Reflective".[15] On June 4, 2014, Banks uploaded two clips from the shooting to her Instagram account.[14] More than a year later, a 25-second teaser for "Wallace" was uploaded on Banks' YouTube channel,[16] with the full video being released on March 11, 2015, via Banks' official website.[17] The video was produced by consultancy firm Collins, who used the Google Cloud Platform during development.[18] In the interactive video we see Banks in a blank background, and as the watcher maneuvers their arms across the screen, Banks' positioning changes, and certain reactions take place, including Banks blinking, smiling, and rotating.[19] Banks talked about the collaboration with Google, stating, "I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me."[13]

MTV Video Music Awards, Tshepo Mokoena from The Guardian claimed that if the process was truly based on quality, Banks' video for "Wallace" would have been nominated.[23]

On April 10, 2015, Banks performed "Wallace" during her set at the

Coachella Festival.[24] Rap-Up commented that the audience's "energy was consistently high" during the performance.[24] Adenike Gboyega of MOBO gave a positive review to Banks' performance, writing that Banks "flexed with some pretty impressive live vocals" during her performance.[25] The song was also part of Banks' Broke with Expensive Taste Tour (2014–15).[7]

Personnel

Credits adapted from Broke with Expensive Taste liner notes.[26]

Personnel
  • Azealia Banks – songwriting, vocals
  • Kevin James – songwriting
  • Filip Nikolic – songwriting, production
  • Trevor McFedries
    – songwriting, production

References

  1. ^ a b c Carley, Brennan (November 6, 2014). "Review: Azealia Banks Silences Haters on Debut 'Broke With Expensive Taste'". Spin. Retrieved August 10, 2015.
  2. ^ Banks, Azealia (December 11, 2014). "Azealia Banks on Twitter". Twitter. Archived from the original on August 14, 2015. Retrieved August 14, 2015.
  3. ^ Banks, Azealia (December 19, 2014). "BWET Track by Track: 'Wallace'". YouTube. Retrieved August 10, 2015.
  4. Complex
    . Retrieved August 14, 2015.
  5. ^ Ahmed, Insanul (February 13, 2012). "Who Is Azealia Banks?". Complex. Retrieved December 19, 2014.
  6. ^ Guiducci, Mark (November 19, 2014). "An Interview with Azealia Banks". Vogue. Retrieved December 19, 2014.
  7. ^ a b Ongley, Hannah (September 16, 2014). "Listen: Azealia Banks Premieres New Singles 'Chasing Time' and 'Wallace' Live". Styleite. Retrieved August 14, 2015.
  8. ^ "iTunes – Music – Broke with Expensive Taste – Album by Azealia Banks". iTunes Store (US). Retrieved March 10, 2015.
  9. ^ Rucker, Coral (November 14, 2014). "'Broke With Expensive Taste' By Azealia Banks: Album Review". Neon Tommy. Retrieved August 14, 2015.
  10. ^ Cashin, Rory (November 10, 2014). "Azealia Banks – Broke With Expensive Tastes". State. Retrieved August 14, 2015.
  11. ^ Phull, Hardeep (November 7, 2014). "Was Azealia Banks' new album worth the wait?". New York Post. Retrieved August 15, 2015.
  12. ^ Davis, Justin (December 23, 2014). "The 14 Best Rap Verses of 2014". Complex. Retrieved August 14, 2015.
  13. ^ a b Robehmed, Natalie (March 20, 2015). "The Future Of Music Videos: Inside Azealia Banks' Interactive "Wallace" Shoot". Forbes. Retrieved August 14, 2015.
  14. ^ a b "Azealia Banks Readies New Single 'Wallace'". Rap-Up. June 4, 2014. Retrieved August 14, 2015.
  15. ^ a b Brandle, Lars (March 12, 2015). "Watch Azealia Banks' Interactive Video for 'Wallace'". Billboard. Retrieved August 14, 2015.
  16. ^ "Video: Azealia Banks – 'Wallace' [Teaser]". Rap-Up. March 10, 2015. Retrieved August 14, 2015.
  17. ^ a b Spanos, Brittany (March 11, 2015). "Control Azealia Banks in Interactive 'Wallace' Video". Rolling Stone. Retrieved August 14, 2015.
  18. ^ "Google cloud used for Azealia Banks "Wallace" interactive music video". Business Cloud News. March 16, 2015. Retrieved August 14, 2015.
  19. ^ Oliver, Huw (March 20, 2015). "Just a Reflektor: interactive music videos are a ruse, not a revolution". The Guardian. Archived from the original on August 14, 2015. Retrieved August 14, 2015.
  20. Pitchfork Media
    . Retrieved August 14, 2015.
  21. ^ Weatherby, Taylor (March 11, 2015). "Azealia Banks' interactive video for 'Wallace' puts you in control". Entertainment Weekly. Retrieved August 14, 2015.
  22. ^ "The 10 Most Underrated Music Videos Of The Past Year". Paper. July 21, 2015. Retrieved August 10, 2015.
  23. ^ Mokoena, Tshepo (July 22, 2015). "Taylor Swift's response to Nicki Minaj was faux-feminist and tone deaf". The Guardian. Archived from the original on August 10, 2015. Retrieved August 10, 2015.
  24. ^ a b "Azealia Banks Makes Triumphant Return to Coachella". Rap-Up. April 10, 2015. Retrieved August 14, 2015.
  25. ^ Gboyega, Adenike (April 13, 2015). "Azealia Banks had one of the best sets at Coachella 2015". MOBO. Retrieved August 14, 2015.
  26. ^ Broke with Expensive Taste (Liner notes). Azealia Banks. United States: Azealia Banks, Prospect Park. 2014.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)