Web audience measurement
Web Audience Measurement (WAM) is an
Internet usage in India. The system, a joint effort of IMRB International and Internet and Mobile Association of India surveys over 6000 individuals across 8 metropolitan centers in India and tracks a variety of metrics such as time-on-site, exposure, reach and frequency of Internet usage.[1]
WAM uses
SEC and location.[2]
This panel-based approach uses metering technology, design for an Indian context that tracks computers.
Web Rating Points factor multiple measures of Internet usage to provide a more comprehensive picture to
IMRB's key competitors. Several discussions revolve around the difference between the numbers provided by all the competitors in the digital audience measurement space. Therefore, choosing the right measurement partner is imperative for media stakeholders.[3]
This creates rifts between users of two different audience measurement tools.
References
- ^ "IMRB launches Web audience measurement". Archived from the original on 2012-03-09. Retrieved 2023-10-31.
- ^ Pahwa, Nikhil (3 November 2010). "Part 1: How IMRB's Web Audience Measurement Tracks Usage".
- ^ "Audience Measurement Cocktails: Which one gets you the… HIGH?? - Webalue.com Communications - Posted in Advertising -". Archived from the original on 2011-07-02. Retrieved 2011-07-16.