Weekend Marketplace

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Weekend Marketplace
GenrePaid programming
Country of originUnited States
Original languageEnglish
Production
Running time120 minutes (four 30-minute infomercials)
Production companiesVarious; inventory sold by WorldLink[1]
Original release
NetworkFox
ReleaseJanuary 3, 2009 (2009-01-03) –
present

Weekend Marketplace is a two-hour block of

networks and broadcast television stations during late night and early morning timeslots; such programming, however, has not previously been scheduled on a regular basis by a major broadcast television network.[2]

Beginning on September 13, 2014 in some markets, Weekend Marketplace can be substituted with the internally syndicated

strip
instead of as a block.

Overview

Branding and title issues

Despite being carried by Fox, the block contains no network branding or in-house

direct response commercials airing at the end of each half-hour; no local station breaks are shown beyond a five-second station identification slot (to fulfill Federal Communications Commission
rules) at the top of the first hour.

Scheduling

The block normally airs from 10:00 a.m. to Noon Eastern and Pacific Time, the second half of the timeslot previously used for 4Kids TV, the remaining two-hour time period occupied by the first half of the predecessor block was returned to the network's affiliates, for use to air syndicated, locally produced lifestyle brokered programming, or local weekend morning newscasts.[2]

Since 2013, when Fox began to carry

E/I programming
elsewhere on the weekends. BNK was expanded to two hours in 2020, now airing from 10 a.m. ET/7 a.m. PT.

Affiliate reach

Currently due to the Xploration Station transition and Fox's O&Os and affiliates owned and/or operated by groups such as Tribune ceasing to carry Weekend Marketplace, the block's reach is unknown; however it previously aired until the 2014-15 season on 95% of Fox's stations, both owned-and-operated stations and affiliates.

Cleveland affiliate WJW and O&O KTBC in Austin, which aired the infomercial block after having declined the network's children's block under its Fox Kids
, Fox Box and 4Kids TV iterations for many years).

However, it does not appear that all of the non-Fox stations that picked up 4Kids TV in such markets have continued with the infomercial block (Detroit CW affiliate WMYD airs the block, while independent stations, including KASW in Phoenix, WBFS-TV in Miami, WMLW-TV in Milwaukee and WBNX-TV in Cleveland declined to carry it). It is unclear whether or not, since the infomercial buyers pay the network for national network reach on Weekend Marketplace, the Fox affiliates that refuse to carry the block have to compensate Fox and/or the infomercial buyers for the lack of broadcast coverage in that market.

Sinclair-operated/

Saban Brands, which acquired most of 4Kids's program library in 2012), was programmed in the same fashion prior to its discontinuance by The CW in September 2014 (KMYS already carries three hours of E/I programming purchased from syndication, allowing it to meet the regulations). In both instances, this is likely because the station was unable to revoke the deal to carry Weekend Marketplace. In October 2021, KMYS's main-channel schedule moved to sister station WOAI-TV as a subchannel as part of Sinclair consolidating affiliations on directly-owned stations, with KMYS-DT1 becoming an automated affiliate of Dabl
. It continues to air in the same scheduling on WOAI-DT2.

References

  1. ^ a b Crupi, Anthony (December 18, 2008). "Fox Taps WorldLink for Saturday Morning Account". Mediaweek. Retrieved June 9, 2014.
  2. ^ a b c Schneider, Michael (November 23, 2008). "Longform ads replace kid fare on Fox". Variety. Retrieved December 29, 2008.
  3. ^ Albiniak, Paige (March 17, 2015). "Sinclair to Partner With SRP for 'Xploration Station' Starting Fall 2016 Kids; STEM block to air on 38 Sinclair station". Broadcasting & Cable. Retrieved March 18, 2015.

External links

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