What Makes You Beautiful

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"What Makes You Beautiful"
Single by One Direction
from the album Up All Night
B-side"Na Na Na"
Released11 September 2011 (2011-09-11)
RecordedJuly 2011
Studio
Genre
Length3:18
Label
Songwriter(s)
Producer(s)
  • Rami Yacoub
  • Carl Falk
One Direction singles chronology
"What Makes You Beautiful"
(2011) 		"Gotta Be You"
(2011)
Music video
"What Makes You Beautiful" on
YouTube

"What Makes You Beautiful" (WMYB) is the debut single by English-Irish

middle eight consists of a "na na na" hook
.

"What Makes You Beautiful" was a commercial success, reaching number one in several countries. It has been certified quadruple platinum in the US with sales of 4.8 million copies as of June 2016.

Japan Hot 100
.

The accompanying music video, directed by John Urbano, depicts One Direction spending time on a beach in Malibu, California. The music video was uploaded to YouTube on 19 August 2011 and has accumulated more than 1.4 billion views since it premiered. The clip garnered the group three MTV Video Music Awards at the 2012 ceremony. One Direction performed the song live on televised shows, at awards ceremonies, and on all four of their major concert tours: Up All Night Tour (2011–12), Take Me Home Tour (2013), Where We Are Tour (2014) and On the Road Again Tour (2015), while band member Harry Styles performed the song on his 2017 solo tour, as well as his 2021 solo tour. Many artists including the Piano Guys, Boyce Avenue, and Enhypen have covered "What Makes You Beautiful".

Background and production

"What Makes You Beautiful" was written by

mix engineering, for which Phil Seaford served as the assistant.[4] Discussing the song's conception, Kotecha said:

I had the melody of the chorus in my song for about a year until I was in a hotel room in London with my wife and she was having a bad morning. She was like, "Oh, I feel so ugly" and I was like, "No, you look beautiful. You don't know how beautiful you look." And I was like, "Oh, crap! That's a good song! Hold on!" And I wrote that down. I actually wrote the song for my wife, so I went to the studio and it took a process of a couple weeks to really tweak it, but the core of it was written within two days and then tweaked a few things here and there over a couple weeks, but I mean, I still have the text message from Harry [Styles]. When he heard the demo, I was in Miami on my way back to Sweden, and he sent me a text message saying, "I think you got it. I think you got the one here."[5]

After recording the song at

Cosmos Studios and Kinglet Studios in Stockholm, Sweden,[4] the band felt relieved to have a song that they were happy to release as their debut single. Band member Liam Payne called the song "perfect",[6] and Harry Styles said, "When we were recording in the studio we knew instantly that we wanted this track to be our first single."[7] Styles spoke to MTV News, "I think for us we wanted to release something that wasn't cheesy but it was fun. It kind of represented us, I think it took us a while to find it but I think we found the right song." Payne added, "We always wanted [the single] to be something that people didn't expect and then when we heard it, it wasn't what we expected either so it kind of fitted perfectly."[8]

Release and promotion

"What Makes You Beautiful" premiered on BBC Radio 1 on 10 August 2011,[7] and was released by Syco Music in Europe, Australia and New Zealand via digital download on 11 September 2011.[9] A CD single was released in the United Kingdom on 12 September 2011,[10] and followed in Australia and Germany on 25 November 2011 and 2 December 2011, respectively.[11][12] In North America, the single was released in Canada via digital download on 31 January 2012.[13] It was issued 14 February 2012 in the United States[14] and was sent by Columbia Records to US contemporary hit radio (CHR) playlists on 28 February 2012.[15]

For the North American release of Up All Night on 13 March 2012,

'N Sync, said: "Now they are calling the radio station, and the radio station is scratching its head, saying, "We don't even have that record yet". It's almost like the return of the Beatles. I call it hype, but it's positive hype because it's all real. It's not manufactured. No one paid these kids."[16]

Composition

"What Makes You Beautiful"
The song has a guitar-based chorus and riff
Problems playing this file? See media help.

"What Makes You Beautiful" is a

middle eight consists of an "oh na na na" hook.[22]

Critical reception

The song received generally positive reviews from

Newsround called it "fun, upbeat and incredibly catchy."[23] AllMusic's Matthew Chisling called it an "effervescent and fresh tween love song", and chose it as one of the best tracks on Up All Night.[24] Sophie Goddard from Cosmopolitan called the single "ridiculously catchy".[25] Student's Jack Murray rated "What Makes You Beautiful" five out of five stars and called it "not only the best pop single of the year so far, but potentially of any X Factor contestant ever". Murray lauded the songwriting and light production.[26] Tanner Stransky of Entertainment Weekly awarded "What Makes You Beautiful" a B+ grade, calling the song "shallow but crushworthy", writing that the song shows that boy bands are not dying out.[27]

Jason Lipshutz of

Newsround called the song "fun, upbeat and incredibly catchy" while commenting "there's no way these boys won't be a hit".[33]

Chart performance

One Direction performing "What Makes You Beautiful" at their Up All Night Tour, 2012

"What Makes You Beautiful" performed considerably well worldwide, but especially so in the British Isles, debuting at number 1 on the

UK Singles Chart at number 1 on 18 September 2011, shifting 153,965 copies that week—the highest first-week UK sales for any song in 2011 at the time.[39] "What Makes You Beautiful" also debuted at number 1 on the Scottish Singles Chart.[40] "What Makes You Beautiful" was the 20th best-selling single of 2011, moving 540,000 copies,[41] and was the 92nd best-selling single of the 21st century in the UK by May 2012.[42] It has sold over 1,000,000 copies in the UK.[43]

In Belgium, the song debuted at number 44 on both the

Recording Industry Association of New Zealand (RIANZ), denoting sales of 30,000 units.[54]

The single debuted on the

Hot Dance Club Songs chart.[60] The track sold 3,881,000 copies in the United States in 2012, becoming the best-selling song by a boy band in digital history.[61] The song was certified quadruple platinum by the Recording Industry Association of America (RIAA) on 21 February 2013,[62] and it has sold 4.8 million copies in the US as of June 2016.[3] "What Makes You Beautiful" has sold over 7 million copies worldwide.[63]

Music video

The music video for "What Makes You Beautiful" was directed by John Urbano and produced by Stephenie Fernandez. Filmed over two days in July 2011,

MUZU TV, the video was the fourth most-watched music video of 2011 in the UK.[69] The video won two MTV Video Music Awards for Best Pop Video and Most Share-Worthy Video, and earned the group the award for Best New Artist on 6 September 2012.[70] As of 2023, the music video has received 1.4 billion Vevo and YouTube views.[71]
A 4K video was also uploaded on 23 July 2020 and had over 11 million views as of October that year.

Live performances

Malik and Payne performing "What Makes You Beautiful" at the Rockefeller Center on 12 March 2012

One Direction performed "What Makes You Beautiful" for the first time on

Dancing on Ice on 5 February 2012.[77]

In Italy, the band performed the song at the

The Today Show at the Rockefeller Center on 12 March 2012. An estimated 15,000 fans descended on the plaza. Melissa Lonner, senior entertainment producer for The Today Show, said: "One Direction is relatively unknown with no hits yet. They basically exploded, and all the adults are saying, 'Who are these people, and how do they know about it?'".[80] They also performed the song at the 2012 Kids' Choice Awards on 31 March 2012.[81] One Direction performed "What Makes You Beautiful" and "One Thing" on the NBC comedy television show Saturday Night Live on 7 April 2012, and also appeared in a comedy sketch with Sofía Vergara.[82] In Australia, they performed "One Thing" and "What Makes You Beautiful" at the 54th Logie Awards, where they also presented an award for "Most Popular New Female Talent" on 15 April 2012.[83] On 12 August 2012, One Direction performed "What Makes You Beautiful" at the 2012 Summer Olympics closing ceremony in London, which represented the handover to Rio de Janeiro as the host of the 2016 Summer Olympics.[84] It was included on the set list of the group's headlining sold-out show at Madison Square Garden on 3 December 2012.[85] One Direction performed the song on two of their major concert tours: Up All Night Tour (2011–12) and Take Me Home Tour (2013).[86][87]
Also this song added in Where We Are Tour (2014) & On the Road Again Tour (2015). The second verse of the song had originally been sung by Malik. After Malik's departure, Payne took his verse. In 2017, Styles performed the song on his first solo tour. He also performed the song on his second tour.

Cover versions

  • The song was covered for American television series
    Joe Hart (Larsen), and Rory Flanagan (McGinty), covered the song in the episode, performing a choreographed dance routine to it.[90] Sarah Maloy of Billboard acknowledged, "Screaming girls and choreographed boy band moves are, of course, in no short supply."[90] Maloy described Glee's version as "barely changing the sound or style of the original version."[90] Erica Futterman of Rolling Stone wrote, "While One Direction's original manages to pack a pop punch, Glee's take kind of hits the mark. (Literally. The Glee boys prance across the stage in the same path as the U.K. heartthrobs.)" Futterman concluded that it was the fourth best performance of that episode.[88] Glee's cover was released for digital download through the iTunes Store on 8 May 2012.[91] It charted at numbers 93 and 163 on the Canadian Hot 100 and UK Singles Chart, respectively.[92][93]
  • In July 2012, the Piano Guys uploaded on YouTube an instrumental piano version of the song, which went viral.[94]
  • Chinese Mandopop band TFBoys covered in Chinese version 《《青蛙也会变王子》》(The frog also can become Prince).
  • Kelly Clarkson covered this song on her talk show of the first season The Kelly Clarkson Show which airs 10 October 2019.
  • In November 2020, Aaron Fraser-Nash uploaded on YouTube a cover version of the song in tribute to The Mummy character Rick O'Connell with Tyler Levs as the vocalist.[95]

Track listing

Digital download and CD single[9]
  1. "What Makes You Beautiful" – 3:24
  2. "
    Na Na Na
    " – 3:10

Credits and personnel

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[136] 13× Platinum 910,000‡
Belgium (BEA)[137] Gold 15,000*
Canada (Music Canada)[138] 8× Platinum 640,000‡
Denmark (IFPI Danmark)[139] Gold 15,000^
Germany (BVMI)[140] Gold 150,000‡
Italy (FIMI)[141] Platinum 30,000*
Japan (RIAJ)[142] Platinum 250,000*
Mexico (AMPROFON)[143] 3× Platinum 180,000‡
New Zealand (RMNZ)[144] 2× Platinum 30,000*
Norway (IFPI Norway)[145] 7× Platinum 70,000*
Spain (PROMUSICAE)[146] Platinum 60,000‡
Sweden (GLF)[147] 4× Platinum 160,000‡
Switzerland (IFPI Switzerland)[148] Platinum 30,000^
United Kingdom (BPI)[150] 3× Platinum 1,940,000[149]
United States (RIAA)[151] 4× Platinum 4,888,000[3]
Streaming
Denmark (IFPI Danmark)[152] 2× Platinum 3,600,000†
Japan (RIAJ)[153] Platinum 100,000,000†

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Region Date Format Label
Australia[9] 11 September 2011 Digital download Syco Music
Belgium[154]
Czech Republic[155]
Denmark[156]
Finland[157]
France[158]
Germany[159]
Ireland[160]
Italy[161]
Netherlands[162]
New Zealand[163]
Norway[164]
Portugal[165]
Romania[166]
Spain[167]
Sweden[168]
Switzerland[169]
United Kingdom[170]
United Kingdom[10] 12 September 2011 CD single
Australia[11][171] 4 October 2011 Contemporary hit radio
25 November 2011 CD single
Germany[12] 2 December 2011
Canada[13] 31 January 2012 Digital download Columbia Records
United States[14][15] 14 February 2012 Digital download
28 February 2012 Contemporary hit radio

Uses in popular culture

  • During One Direction's appearance on Sesame Street in its 45th season, they parodied "What Makes You Beautiful" with the song "What Makes "U" Useful".[172]
  • Benjamin Stockham (playing for the 11-year-old character Marcus Bowa) performed that tune in his school talent show on the pilot episode of NBC television series About a Boy broadcast on 22 February 2014.[173] On 13 May 2014, in the first-season finale of the same show, the lead character David Walton in the role of Will Freeman sang the same song with his "band" that includes Marcus' mother Fiona Bowa played by Minnie Driver.
  • The song is featured on Just Dance 4 and Just Dance Wii U.
  • The song plays in the 2012 film Tad, The Lost Explorer.
  • The song is played in an
    ICarly
    episode, I Go One Direction.

See also

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External links

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