Whitemail
Whitemail is a term coined backwards from blackmail.[1] It is typically used in the sense of economics as a counter to a hostile merger but also has meanings in marketing, fundraising, and bribery.
Economics
In
Politics
Whitemail bribes are used to influence a high-level elected official or politician to perform an illegal or uneconomic act. This type of bribery is common in many developed and developing countries.[4] It typically involves a large amount of money and is usually concealed through means such as fake accounting and documentation or moving the money through subsidiaries.[5]
Fundraising
In fundraising, whitemail is a donation received without a response form, coupon, statement, or other source identification, so it cannot be attributed to any particular fundraising campaign. These donations often come in generic, white-colored envelopes.[6]
Marketing
Whitemail refers to unsolicited mail sent to marketers from customers. It was also named for coming in generic white envelopes instead of official reply mail offered by companies.[7]
References
- ISBN 978-0-19-165178-6.
- ISBN 978-0-618-17651-9.
- ISBN 978-1-119-84621-5.
- ProQuest 233230841– via ProQuest.
- ISBN 978-1-4129-3690-3.
- ^ O'Neill, Kerry (2018-08-02). "3 Whitemail Best Practices for Your Charity". truesense.com. Archived from the original on 2021-06-22. Retrieved 2024-03-02.
- ^ Friesen, Pat (2006-11-01). "The Wonders of White Mail". www.adweek.com. Retrieved 2024-03-03.
Further reading
- Horsburgh, H. J. N. (March 1975). "Moral black- and whitemail". Inquiry. 18 (1): 23–38. .
- Horsburgh, H. J. N. (September 1976). "Moral Black- and Whitemail". Philosophy of Science. 43 (3): 460. S2CID 224841164.
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