Wired (magazine)
OCLC 24479723 | |
Wired (stylized in
From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. In 1991, Rossetto and founding creative director John Plunkett[4] created a 12-page "Manifesto for a New Magazine,"[5] nearly all of whose ideas were realized in the magazine's first several issues. During the five years of Rossetto’s editorship, Wired's colophon credited Canadian media theorist Marshall McLuhan as its "patron saint." Wired went on to chronicle the evolution of digital technology and its impact on society.
Wired quickly became recognized as the voice of the emerging digital economy and culture[6] and a pace setter in print design and web design.[7][8] During its explosive growth in the mid-1990s, it articulated the values of a far-reaching "digital revolution" driven by the people creating and using digital technology and networks. It won the National Magazine Awards for General Excellence in its first year of publication, and others subsequently for both editorial and design.[9][10] Adweek acknowledged Wired as its Magazine of the Decade in 2009.[11]
From 1998 to 2006, Wired magazine and Wired News, which publishes at Wired.com, had separate owners. However, Wired News remained responsible for republishing Wired magazine's content online due to an agreement when Condé Nast purchased the magazine. In 2006, Condé Nast bought Wired News for $25 million, reuniting the magazine with its website.
Wired’s second editor Katrina Heron[12] published Bill Joy’s “Why the Future Doesn’t Need Us,” breaking with Wired’s optimism to present a dystopian view of the technological future.
Wired's third editor, Chris Anderson is known for popularizing the term "the long tail",[13] as a phrase relating to a "power law"-type graph that helps to visualize the 2000s emergent new media business model. Anderson's article for Wired on this paradigm related to research on power law distribution models carried out by Clay Shirky, specifically in relation to bloggers. Anderson widened the definition of the term in capitals to describe a specific point of view relating to what he sees as an overlooked aspect of the traditional market space that has been opened up by new media.[14] The magazine coined the term crowdsourcing,[15] as well as its annual tradition of handing out Vaporware Awards, which recognize "products, videogames, and other nerdy tidbits pitched, promised and hyped, but never delivered."[16] In these same years, the magazine also published the story, written by Joshuah Bearman, that became the movie Argo. In more recent times, the publication became known for its deep investigative reporting, including a long story about Facebook—"Inside the Two Years that Shook Facebook and the World"—that became the publication's most read article of the modern era. It was written by Fred Vogelstein and Nicholas Thompson, the latter of whom was the publication's editor-in-chief and had also been the editor on the piece that became Argo.
History
The magazine was founded by American journalist Louis Rossetto and his partner Jane Metcalfe, along with Ian Charles Stewart, in 1993 with initial backing from software entrepreneur Charlie Jackson and eclectic academic Nicholas Negroponte of the MIT Media Lab, who was a regular columnist for six years (through 1998), wrote the book Being Digital, and later founded One Laptop per Child. The founding designers were John Plunkett and Barbara Kuhr (Plunkett+Kuhr), beginning with a 1991 prototype and continuing through the first five years of publication, 1993–98.
Wired, which touted itself as "the Rolling Stone of technology",[17] made its debut at the Macworld conference on January 2, 1993.[18] A great success at its launch, it was lauded for its vision, originality, innovation, and cultural impact.[citation needed] In its first four years, the magazine won two National Magazine Awards for General Excellence and one for Design.[citation needed]
The founding executive editor of Wired, Kevin Kelly, was an editor of the Whole Earth Catalog and the Whole Earth Review and brought with him contributing writers from those publications. Six authors of the first Wired issue (1.1) had written for Whole Earth Review, most notably Bruce Sterling (who was highlighted on the first cover)[2] and Stewart Brand. Other contributors to Whole Earth appeared in Wired, including William Gibson, who was featured on Wired's cover in its first year.[19]
Wired cofounder Louis Rossetto claimed in the magazine's first issue that "the Digital Revolution is whipping through our lives like a Bengali typhoon",
Wired survived the dot-com bubble under the business leadership of publisher Drew Schutte who expanded the brands reach by launching The Wired Store[27] and Wired NextFest. In 2001 Wired found new editorial direction under editor-in-chief Chris Anderson, making the magazine's coverage "more mainstream".[28] The print magazine's average page length, however, declined significantly from 1996 to 2001 and then again from 2001 to 2003.[29]
Under Anderson, Wired has produced some widely noted articles, including the April 2003 "Welcome to the Hydrogen Economy" story, the November 2003 "Open Source Everywhere" issue (which put
The November 2004 issue of Wired was published with
In 2005, Wired received the
In 2006, writer Jeff Howe and editor Mark Robinson coined the term "crowdsourcing" in the June issue.[15] The magazine's average page length increased by 8 percent between September 2003 and September 2008.[29]
In 2009, Condé Nast Italia launched the Italian edition of Wired and Wired.it.[34] On April 2, 2009, Condé Nast relaunched the UK edition of Wired, edited by David Rowan, and launched Wired.co.uk.[35] Also in 2009, Wired writer Evan Ratliff "vanished", attempting to keep his whereabouts secret, saying "I will try to stay hidden for 30 days." A $5,000 reward was offered to his finder(s).[36] Ratliff was found September 8 in New Orleans by a team effort, which was written about by Ratliff in a later issue. In 2010, Wired released its tablet edition.[37]
In 2012, Limor Fried of Adafruit Industries became the first female engineer featured on the cover of Wired.[38]
Scott Dadich was editor in chief from 2012–2014 and did a report reflecting an interview with Edward Snowden in Russia. The cover for that issue showed Snowden, a fugitive wanted under the Espionage Act of 1917, wrapped in the American flag.[39][40]
In May 2013, Wired was included in Condé Nast Entertainment with the announcement of five original webseries, including the National Security Agency satire Codefellas and the animated advice series Mister Know-It-All.[41][42]
Wired endorsed Democratic candidate Hillary Clinton in the run-up for the 2016 U.S. presidential election.[43][44] This was the first time that the publication had ever endorsed a presidential candidate.[45] In 2017, Nicholas Thompson, an editor at The New Yorker, became editor. The magazine won a National Magazine Award for design, launched a paywall, and became known for long investigative reports critiquing the tech industry. Subscriptions went up substantially.[46] It also launched an affiliate revenue business, giving the publication three main revenue streams. Thompson left[47] in 2021 to become CEO of The Atlantic and Gideon Lichfield replaced him.
In 2022, Conde Nast's CEO Roger Lynch stated that "There's certainly censorship that happens in China, but it's really more about news, which is why we don't operate any news", Lynch said. "We don't operate The New Yorker there or Wired or Vanity Fair. We operate Vogue and GQ and titles that really are less about news because we can uphold our values and operate in that market." Lynch also said that the company had no plans to cease operating in China as "we have brands that, from a Chinese government standpoint, I think [sic] align with the interests of the government, which is prosperity."[48]
In February 2023, following author
In August 2023, Katie Drummond was announced[52] as the new editor of Wired.
Website today
Wired’s web presence started with its launch of Hotwired.com in October 1994. Hotwired was the first website with original content and Fortune 500 advertising. Hotwired grew into a variety of vertical content sites, including Webmonkey, Ask Dr. Weil, Talk.com, WiredNews, and the search engine Hotbot. In 1997, all were rebranded under Wired Digital.The Wired.com website, formerly known as Wired News and . This move finally reunited the Wired brand.
As of August 2023, Wired.com is paywalled. Users may only access a limited number of articles per month without payment.[56]
Today, Wired.com hosts several technology blogs on topics in security, business, new products, culture, and science.
From 2004 to 2008, Wired organized an annual "festival of innovative products and technologies".[57] A NextFest for 2009 was canceled.[58] In 2018, Wired hosted "Wired 25" a celebration of its 25 years, an event which included Jeff Bezos, Jack Dorsey, and many of the other founders of the tech industry.
Supplement
Geekipedia is a supplement to Wired.[59]
Contributors
Wired's writers have included
Guest editors have included director J. J. Abrams, filmmaker James Cameron, architect Rem Koolhaas, former US President Barack Obama, director Christopher Nolan, tennis player Serena Williams, and video game designer Will Wright.
See also
- Hack Canada (1998) organization run by hackers and phreakers
- "Why the Future Doesn't Need Us"
- Whole Internet User's Guide and Catalog
References
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Further reading
- "Wired UK: what nearly happened", an article on the rise and fall of Wired UK
- Wolf, Gary (2003). Wired: A Romance. New York: ISBN 978-0-375-50290-3.
- Delbridge, Emily (November 21, 2019). "The 8 Best Business Magazines of 2020". The Balance Small Business. New York City: Dotdash. Best for Business Technology: Wired. Retrieved February 8, 2020.
External links
- Official website
- Official website of Wired Italy (in Italian)
- Official website of Wired Japan (in Japanese)
- Official website of Wired UK