Yendry

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YEИDRY
Birth nameYendry Cony Fiorentino
Also known as
  • Yendry Fiorentino
Born (1993-07-27) July 27, 1993 (age 30)
Sony Music Italy (2012-2014)
  • Sony Music Latin (2020-present)
  • RCA Records (2020-present)
    • Websiteyendrymusic.com

    Yendry Cony Fiorentino (born 27 July 1993) known mononymously as Yendry (stylized as YEИDRY) is a Dominican-Italian singer and songwriter. Yendry first achieved popularity in Italy in 2012 thanks to her participation in the sixth edition of

    2021 MTV Millennial Awards. On January 25, 2022, she received the nomination as Best New Female artist for the 2022 Premio Lo Nuestro
    .

    Early life

    Yendry was born in

    X Factor, passed the selections and became part of the program, even if she didn't reach the semi-final she managed to get however a recording contract with Sony Music Italy that she ended in 2014. From 2015 to 2018 she was the voice of the group Materianera , again in 2018 she moved to London to work on her project as a solo artist in Spanish which will lead her to sign a double recording contract with Sony Music Latin and RCA Records. Since 2020 she lives in Miami
    where she regularly carries out her singing career.

    Career

    2012–2014: The Italian X Factor season 6 the first record deal with Sony Music Italy

    In the summer of 2012, suggested by a friend she decided to take part to the audition of the sixth edition of

    Dance pop
    song. The single does not achieve the desired results also due to the lack of promotion received. Not satisfied with the direction that the record company had decided for her and given the results obtained from her first single in 2014, Yendry decides to conclude the contract with Sony to undertake a path as an independent artist.

    2015–2018: The years as frontwoman of Materianera

    After the end of her contract with

    frontwoman.[20] The band mix trip hop, elettro and Alternative R&B. Materianera debut officially in 2015 through the label Tainted Music with the single Supernova who anticipated the homonym EP released on December 8 of the same year.[21][22] In 2016 Yendry is one of the regular appearances as a backing vocalist in the program of Maurizio Crozza called Crozza nel Paese delle Meraviglie[23] and in the same year she's also one of the backing vocalist for the Italian singer Dolcenera at the Sanremo Music Festival 2016.[24] In 2016 Materianera they received a nomination at the Italian MTV Music Award[25] after having been Artists of the month[26] on January of the same year chosen by MTV New Generation.[27] After the success of the debut EP, Materia near released in April 2017 their new single called Space,[28] in February 2018 they released the single Hole in the Water[29] the video of the song was shot in Naples in the quartieri spagnoli[30] the single anticipated the album Abyss released on March 16, 2018.[31][32]
    The album also marks the end of Materianera.

    2019–2020: The solo projects in Spanish and the new record deal with RCA Records and Sony Music Latin

    After the experience with Materianera, Yendry started to work on her solo music project[33] this time in Spanish to honor her Dominican heritage. She moved to London, met her manager Chris Hesketh,[34] and signed with his company Blacksheep Music Management and with the independent label Liberator Music. In 2019 she started to travel between London and Los Angeles to record new music. In June 2019, she was the opening act for a London concert of Sean Paul.[35][36] On December 6, 2019, she released her first single entitled "Barrio", produced by B-CROMA and written by Yendry herself. The song, inspired by Yendry's mother's story, is an anthem to the independence and freedom of women represented in the official video, directed and produced by MYBOSSWAS, in which the story represented is that of a young mother who is a victim of abuse, and who decides to free herself thanks to her supernatural powers. On April 10, 2020, she released the single Nena, produced by Jermia Jones and written by Yendry herself, the song is a Latin ballad with R&B elements, is a very autobiographical song that tells the story of Yendry's mother Rosa and of the moment of separation when she was forced to emigrate to Italy in search of a job leaving her two-year-old daughter Yendry with the grandmother Ramona,[37] The story is also represented in the official music video directed by Kieran Khan. Nena earned Yendry international success, thanks also to the addition of the song to popular Spotify Latino playlists.[38] In September 2020 she performed Nena[39] and Barrio[40] for ColorsxStudios, both performances were a great success collecting millions of views. She was approached by Sony Music Latin and RCA Records, with whom she signed a double recording contract and announced the news in October 2020.[41][42][43] Her first single with RCA Records and Sony Music Latin, El Diablo, was released on October 30, 2020. The song is a trilingual song written in English, Spanish and Italian by Yendry herself and produced by MAX JAEGER & SANTELL. Yendry recorded the song in Los Angeles a couple of months before the release.[44] The video for the single was directed by Alberto Chimenti Dezani and shot in Turin. El Diablo has been acclaimed by prominent international music outlets including Billboard .[45] Also that year, Yendry moved to Miami.

    2021-present: The mini documentary En El Patio, the performance for the 2021 Latin AMAs and the 2022 nomination for the 2022 Premio Lo Nuestro

    On February 5, 2021, she released the mini documentary En El Patio directed by Kieran Khan.

    2021 MTV Millennial Awards.[59] On August 6, 2021, she released the single You featuring Damian Marley[60] On November 19, 2021, she released Instinto with J Balvin, the song written by Yendry herself and J Balvin is produced by Lexus & Keityn and the music video for the song was filmed in New York directed by José Emilio Sagaró.[61] On January 14, 2022, she was part of Hotel Transylvania: Transformania soundtrack with the song Love Is Not Hard to Find.[62] On January 28, 2022, she released together Lous and the Yakuza the single Mascarade for ColorsxStudios.[63] On January 25, 2022, she was nominated in the category Best New Female artist for the 2022 Premio Lo Nuestro[64] On May 6, 2022 she released the single KI-KI for which she shooted a video directed by herself, Christopher Hesketh and Becky Hern.[65] On February 10, 2023 she released the single Herrera.[66][67]

    Musical influences

    Yendry's style is a mix between

    electro
    . Among her influences, as she stated herself, are the likes of     Beyoncé, Ella Fitzgerald, Otis Redding, Etta James, Whitney Houston, Frank Ocean, James Blake, Yoskar Sarante and Juan Luis Guerra.[68][69]

    Discography

    Singles

    As Yendry

    • 2019 - "Barrio"
    • 2020 - "Nena"
    • 2020 - "El diablo"
    • 2021 - "Se acabo" (feat. Mozart La Para)
    • 2021 - "Ya"
    • 2021 - "You" (feat. Damian Marley)
    • 2021 - "Instinto" (with J Balvin)
    • 2022 - "Love Is Not Hard to Find"
    • 2022 - "Mascarade" (with Lous and the Yakuza)
    • 2022 - "KI-KI"
    • 2023 - "Herrera"
    • 2023 - "La Puerta"
    • 2024 - "Veinte Años" (with Nella Rojas)

    As Yendry Fiorentino

    • 2013 - "Here"

    Materianera discography

    EPs

    • 2015 - Supernova

    Albums

    • 2018 - Abyss

    Awards and nominations

    • 2021 -
      MTV Millennial Awards
       - Best New Artist - nominee
    • 2022 - Premio Lo Nuestro - Best New Female artist - nominee

    References

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    36. ^ "ABOUT YENDRY FIORENTINO". sheisthemusic.org. Retrieved June 17, 2021.
    37. ^ "YEИDRY Is Breaking Down Barriers With "NENA"". onestowatch.com. April 15, 2020. Retrieved June 17, 2021.
    38. ^ "Yendry pubblica "Nena" il suo nuovo singolo". latinomusicofficial.it (in Italian). April 20, 2020. Retrieved June 17, 2021.
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    40. ^ "YEИDRY – BARRIO". colorsxstudios.com. September 10, 2020. Retrieved June 17, 2021.
    41. ^ "welcome to the RCA Family @yendry! No better szn to check out her spooky new single "El Diablo"". instagram.com. October 30, 2020. Archived from the original on December 24, 2021. Retrieved June 17, 2021.
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    43. ^ "INTRODUCING YEИDRY TRI-LINGUAL DOMINICAN-BORN, SINGER-SONGWRITER RELEASES RCA RECORDS/SONY MUSIC LATIN DEBUT "EL DIABLO"". sonymusic.ca. November 20, 2020. Retrieved June 17, 2021.
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    45. ^ "5 Uplifting Moments in Latin Music This Week (October 31)". billboard.com. October 31, 2020. Retrieved June 17, 2021.
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    47. ^ "YEИDRY HAS RELEASED HER NEW SINGLE 'SE ACABO'". totalntertainment.com. February 5, 2021. Retrieved June 17, 2021.
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    49. ^ "Afro-Dominican Songstress YEИDRY Tells Her Story Via Mini-Documentary "En El Patio"". withguitars.com. February 8, 2021. Retrieved June 17, 2021.
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    61. ^ "Yendry and J Balvin Share Video for New Song "Instinto"". pitchfork.com. November 19, 2021. Retrieved November 19, 2021.
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    63. ^ "YEИDRY X LOUS AND THE YAKUZA – MASCARADE A COLORS SHOW". colorsxstudios.com. January 28, 2022. Retrieved February 3, 2021.
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    65. ^ "Yendry Shares Video for New Song "Ki-Ki"". pitchfork.com. May 6, 2022. Retrieved May 8, 2022.
    66. ^ "YENDRY HONORS HER HOMETOWN WITH NEW SINGLE "HERRERA"". rcarecords.com. February 10, 2023. Retrieved May 1, 2023.
    67. ^ "First Stream Latin: New Music From Yendry, Carlos Vives, Alvaro Diaz & More". billboard.com. February 10, 2023. Retrieved May 1, 2023.
    68. ^ "Después de Nena y Barrio llega Ya, canción en la que Yendry despliega todo su arte y actitud y que se acompaña de un vídeo rodado en preciosos parajes naturales de Medellín, Colombia". zonadeobras.com (in Spanish). June 7, 2021. Retrieved June 17, 2021.
    69. ^ "Yendry Is the Limitless Pop Star of Tomorrow". pitchfork.com. June 16, 2021. Retrieved June 17, 2021.

    External links

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