YouTube Awards
YouTube Awards | |
---|---|
Awarded for | Best YouTube videos |
Country | United States |
Presented by | YouTube |
First awarded | March 25, 2007 |
Last awarded | March 21, 2008 |
Most nominations | William Sledd (2) |
The YouTube Awards (also known as the YouTube Video Awards) was a promotion run by the American video-sharing website
The YouTube Awards returned the following year, to commemorate the best videos of 2007. That year, the number of categories was expanded from seven to twelve, while the number of videos per shortlist was reduced from ten to six. Critics noted that unlikely newcomers, such as
Background
YouTube was founded by Chad Hurley, Steve Chen and Jawed Karim, three former employees of PayPal.[1] The website was activated on February 14, 2005,[2] and quickly began to grow – in the six months to July 2006, traffic to the site grew by 297 percent.[3][4] In October that year, Google bought YouTube for US$1.65 billion;[5] two months later, Time selected "You" as their 2006 Person of the Year, to recognize the growth of user-generated content on sites such as YouTube.[6][7] Reflecting on the year, Jamie Byrne, YouTube's head of product marketing, remarked: "[2006] was really a pioneering year for online video and for user-generated content."[8] According to comScore Media Metrix, the website attracted 133.5 million visitors worldwide during January 2007.[9]
2007 Awards
As a result of the growth and success achieved during 2006, YouTube launched its own awards promotion in March 2007 to recognize the best user-generated videos of the previous year.[10] The launch of the YouTube Awards was formally announced via a press release on March 18.[11] Awards were to be presented in seven categories: Most Creative, Most Inspirational, Best Series, Best Comedy Video, Best Music Video, Best Commentary and Most Adorable.[12] Ten videos were shortlisted in each category, with the shortlists having been compiled by the site's staff.[13][14] Byrne explained: "We wanted to call out some of the most popular videos and let the users choose which ones deserve some additional recognition."[15] YouTube users were invited to vote by visiting a dedicated webpage, which went live the following day, March 19.[16] Users voted by ranking the ten videos in each category in order of preference, and could see what the up-to-date rankings were in real-time[17] – Ben Fritz of Variety said that this made the process transparent.[14]
Voting lasted for five days, closing on March 23; winners were announced two days later.
Winners
Reception
In a sense, the nature of online voting makes [the YouTube Awards] anachronistic. YouTube already relies on a ratings system to track the viewing habits of its fans and constantly promotes the most popular videos on its site.
Reaction to the 2007 YouTube Awards was generally negative. A common criticism from writers and
Blogger Robert Scoble compared the YouTube Awards to his own video awards show, the Vloggies, which had taken place six months earlier, and suggested that YouTube had copied his idea.[11] Josh Lowensohn of CNET also compared the YouTube Awards to the Vloggies, arguing that the former was not a new idea.[16] Lowensohn additionally criticized the prizes that the winners received, remarking: "I'd like to see YouTube offer some sort of cash or video camera prize."[16]
Commentators also noted the timing of the announcement of the 2007 awards: five days after media conglomerate
2008 Awards
The YouTube Awards returned the following year to recognize the best videos of 2007, and were announced via a post on YouTube's official blog on March 13, 2008.[34][35] As with the previous year, shortlists were compiled by YouTube's staff, based on the number of views and general buzz[36] – in total, the nominated videos had a combined view count of nearly a quarter of a billion.[37] For the 2008 Awards, five new categories were added (Best Sports, Best Political, Best Eyewitness, Best Short Film and Best Instructional), and the shortlists were reduced from ten videos to six.[38][39] The voting process through which users selected the winners was also changed: to remove potential bias, the featured thumbnail and order of the categories changed randomly each time the voting page was refreshed.[40] Users could vote once per day until March 19;[35] the winners were announced on March 21.[34] At this time, hundreds of thousands of users had cast votes.[41]
In some categories, the winning videos had not been the favorites. In the Best Eyewitness category,
The 2008 promotion was the final time that the YouTube Awards were presented. The awards were retired in 2009, with YouTube choosing instead to focus on YouTube Live and the YouTube Symphony Orchestra, both of which had been launched towards the end of the previous year.[48]
Winners
References
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- from the original on May 6, 2018. Retrieved May 2, 2018.
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- ^ "Time magazine's 'Person of the Year' is ... You". New York City: NBC. Archived from the original on October 14, 2013. Retrieved May 2, 2018.
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- ^ "Best Eyewitness Video". YouTube. Archived from the original on May 11, 2018. Retrieved April 18, 2018.
- ^ "Most Inspirational Video". YouTube. Archived from the original on May 11, 2018. Retrieved April 18, 2018.
- ^ "Best Short Film". YouTube. Archived from the original on May 11, 2018. Retrieved April 18, 2018.
- ^ "Best Commentary". YouTube. Archived from the original on July 10, 2019. Retrieved April 18, 2018.
- ^ "Best Comedy Video". YouTube. Archived from the original on May 20, 2021. Retrieved April 18, 2018.
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