YouthAIDS

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FounderKate Roberts
TypeEducational charity
56-0942853
FocusHIV/AIDS
Location
  • 1120 19th Street, NW, Suite 600
    Washington, DC 20036
OriginsPopulation Services International
Area served
global
Serviceshumanitarian aid
Key people
Ashley Judd
Websitepsi.org/youthaids

YouthAIDS is an international nongovernmental, nonprofit education, funding, and health initiative of

pop culture initiatives; theatrical productions; music; and sports. Actress and humanitarian Ashley Judd
serves the organization as their Global Ambassador.

Population Services International and YouthAIDS partners with nongovernmental organizations and corporate entities throughout the world to develop HIV/AIDS training and awareness programs, along with opportunities for humanitarian service on global scale. Each year, YouthAIDS honors individuals that have provided exceptional humanitarian service that brings awareness to the reality of HIV/AIDS. Past recipients of the YouthAIDS Outstanding Achievement Award have included Sir Richard Branson, Sir Elton John, Annie Lennox, Judy McGrath, Nancy Pelosi, Archbishop Desmond Tutu, Senator Mary Landrieu, Senator Richard Lugar, and Bob Geldof.[1][2]

History

In the early 1990s, YouthAIDS founder Kate Roberts moved to Moscow, where she focused on launching the Russian version of Cosmopolitan magazine.[3] Her work took her to Romania, where she created a global HIV/AIDS prevention marketing campaign that, Roberts said, "increased condom use by 100 percent in the first year".[4] In 1999, while on vacation in South Africa, Roberts became aware of the high mortality rate in the country due to HIV/AIDS. One in four girls in the country were found to have contracted HIV or AIDS by age 14. Roberts recognized that the strategies that she had put in place in her Romanian campaign could be successfully applied on a global scale. In 2001, with a handful of PSI supporters, the YouthAIDS campaign was established as an initiative of Population Services International.[4]

Corporate partnerships

ALDO Shoes

In 2005, YouthAIDS partnered with

Aldo Shoes to produce a public awareness and marketing campaign, entitled "Hear No Evil, See No Evil, Speak No Evil". Through the sale of empowerment tags and lapel pins featured in ads with celebrities, ALDO has generated more than $10 million through this campaign, reaching 1.5 billion people in 25 countries. The print campaign encompassed black and white images of well-known individuals photographed by Peter Lindbergh. Celebrities that have participated in the print campaign include Christina Aguilera, Salma Hayek, Cindy Crawford, Penélope Cruz, LL Cool J, Elijah Wood, Josh Lucas, and Ashley Judd.[5][6][7]

H&M – Fashion Against AIDS

Yekaterinburg, Russia, for high-risk youth.[8][9]

Kiehl's

Over the course of ten years,

Bangkok, Thailand. YouthAIDS and Kiehl's partnered to host an educational event to present the realities of individuals affected by HIV/AIDS. Working with Asian media, they have distributed information about HIV/AIDS throughout the country. In 2006, Kiehl's established a fundraising program to encourage philanthropy among college students. The incentive campaign brought in over $50,000, by rewarding students for developing individual funding programs that raised a minimum of $1,000 for YouthAIDS. The following year, Kiehl's created a Shop for Cause program that took place at Kiehl's stores throughout the US. The program resulted in the donation of 100 percent of the net profits from all sales that took place on World AIDS Day. In 2008, Kiehl's donated 100 percent of their net profits from the sale of a specific product to YouthAIDS and other AIDS-related charities around the world.[10]

MTV and Levi Strauss & Co.

In 2002,

Asia-Pacific, Europe, Latin America, Canada, Russia, and the US.[1][11]

Roberto Coin

In 2005, Italian jewelry designer, Roberto Coin, designed a diamond-studded charm bracelet, entitled "YouthAIDS bracelet", to benefit YouthAIDS and their efforts to address and prevent the proliferation of AIDS in Africa. In subsequent years, he created additional charms to support the organization, donating half of all profits to YouthAIDS. Regarding his support, he said, "I created the charm and bracelet because they are both a statement of something personal. There is a meaning behind every charm one wears. I was very impressed by the efforts that YouthAIDS has made for the prevention of the disease in Africa and I wanted to assist in their fight against AIDS."[12][13]

Cartier

In 2006, Cartier began designing the LOVE Charity bracelet, which is an exclusive version of their solid gold Love bracelet. The LOVE Charity bracelet is designed on behalf of charities throughout the world. Each charity version is designed with a different colored silk cord attached to a golden ring and inscribed with the word LOVE. The cord color of the bracelet purchased determines which of 24 charities receives a $150 contribution from the total cost of each bracelet. Each of the 24 different styles of bracelets are represented by a well-known celebrity. The proceeds from the sale of LOVE charity bracelets with maroon cords are donated to YouthAIDS, supported by actress and YouthAIDS Global Ambassador Ashley Judd.[14]

Ambassadors

Notable supporters

Documentary

Four award–winning documentaries aired on December 1, 2006, on

National Geographic Channel
aimed at raising awareness about the global HIV/AIDS crisis, while they follow YouthAIDS Global Ambassador Ashley Judd through the most afflicted areas of Africa, Central America and India.

Ashley Judd and YouthAIDS: Confronting the Pandemic airs on

National Geographic Channel
and Tracking the Monster – Ashley Judd and India.Arie Confront AIDS in Africa, presented by VH1 News.

Honors and awards

  • Golden Halo Award – Best Print Creative for "Hear No Evil, See No Evil, Speak No Evil" (ALDO Group and YouthAIDS)[23]

References

  1. ^ a b c d "Kate Roberts". The Aspen Institute. Archived from the original on 2014-04-08. Retrieved 2012-07-03.
  2. ^ "Event Management | Qorvis Communications, LLC". Qorvis.com. Archived from the original on 2012-05-01. Retrieved 2012-07-03.
  3. ^ The Washington Post: A Consuming Cause[permanent dead link], Population Services International (2004), Retrieved 2012-06-27
  4. ^ a b c d Kathleen Toner (2007-10-31). "CNN Heroes: Fighting AIDS with Ashley Judd - CNN". Articles.cnn.com. Retrieved 2012-07-03.[permanent dead link]
  5. ^ a b c d e f g "ALDO and YouthAIDS". Aldoshoes.com. Retrieved 2012-07-03.
  6. ^ "Shop ALDO Shoes, Boots, Sandals, Handbags & Accessories". Aldoshoes.com. Retrieved 2013-03-23.
  7. ^ "AIDS awareness campaign from ALDO and YouthAIDS print". adland.tv. 1999-02-22. Retrieved 2013-03-23.
  8. ^ a b c d e f "YouthAIDS Media & Events". PSI. 2008-10-03. Archived from the original on 2012-01-23. Retrieved 2012-07-03.
  9. ^ "Fashion-Against-Aids". About.hm.com. Retrieved 2013-03-23.
  10. ^ a b "Kiehl's Since 1851 - Skin Care, Body, Men, Hair, Gifts & More". Kiehls.com. Archived from the original on 2016-03-03. Retrieved 2013-03-23.
  11. ^ "* S H O U T O U T N E W S * More Stories : Missy Elliott Says "Work It"…with a Condom:MTV Concert Promotes Safer Sex". Shoutoutnews.org. Retrieved 2013-03-23.
  12. ^ "Roberto Coin designs 'YouthAIDS bracelet'". UPI.com. 2005-07-30. Retrieved 2013-03-23.
  13. ^ a b "Wynonna Official Website :: News". Wynonna.com. Retrieved 2013-03-23.
  14. ^ Freydkin, Donna (2006-06-26). "Celebs share the 'LOVE' and proceeds". Usatoday.Com. Retrieved 2013-03-23.
  15. ^ "Off the Mat and Into the World". Yoga Journal. Retrieved 2012-07-03.[permanent dead link]
  16. ^ a b From U.S. Centers for Disease Control and Prevention. "Colombia: Juanes Named YouthAIDS Ambassador". TheBody.com. Retrieved 2012-07-03.
  17. ^ "Portraits". Todaysportraits.com. Archived from the original on 2013-05-02. Retrieved 2012-07-03.
  18. ^ a b c d e f "Actors for YouthAIDS". YouTube. 2008-11-04. Retrieved 2012-07-03.
  19. ^ "Biography of CoCo Lee : The Wharton Global Alumni Forum-Hong Kong". Whartonhongkong07.com. Retrieved 2012-07-03.
  20. ^ "Ludacris Tapped As Ambassador For YouthAids, Embarks On Speaking Tour". Dirtysouthrap.com. 2006-11-10. Archived from the original on 2007-03-04. Retrieved 2012-07-03.
  21. ^ Woollard, Deidre (2005-07-31). "Roberto Coin Youth AIDS Bracelet". Luxist.com. Retrieved 2013-03-23.
  22. ^ "TLC :: YouthAids: Confronting the Pandemic". Tlc.discovery.com. Retrieved 2012-07-03.
  23. ^ "Media Contact: Andrea Atkins" (PDF). Retrieved 2013-03-23.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=YouthAIDS&oldid=1214813919"