Yulon
Yulon GM (50%) Foxtron (50%) | |
Website | www.yulon-motor.com.tw |
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Yulon | |
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Hanyu Pinyin | Yùlóng Qìchē |
Southern Min | |
Hokkien POJ | Ū-liông Khì-chhia |
Yulon Motor Co., Ltd. (Chinese: 裕隆汽車; pinyin: Yùlóng Qìchē) is a Taiwanese automaker and importer.[2] Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license.[3] The original romanization of the company's name is Yue Loong, but in 1992 the company renewed its logo and switched to the shorter Yulon name. Historically, it is one of Taiwan's "big four" automakers.[4] The company has over time evolved as a holding company that encompassed multiple public entities such as Yulon-Nissan Motor, Yulon Financial, Yulon Rental, Carnival Industrial Corporation and others. The group currently has a rivalry with Hotai Motor Group as the two largest Taiwanese automotive companies.
Yulon created a new brand to sell self-designed cars, Luxgen, in 2010.
As of 2017 it had a Revenue of NT$99 billion (US$3.4 billion) and about 12,680 employees.[1]
History
Incorporated in September 1953
The company is associated with the creation of a Taiwanese auto industry aided by its government.
Early on, Yulon looked for foreign partners, but it wasn't until 1956 that an American company, Willys, agreed to share technology.[9] The next year Yulon began its long-lasting partnership with Nissan.[9]
While the first Yulon model was a 1956 jeep, with engine production beginning in September of that year, passenger car assembly only started in 1960 with the Bluebird after an agreement with Nissan was signed in 1957.[9] While primarily building Nissan models and other cars under license, Yulon has designed and produced at least one original family car, the 1986 Feeling 101.[10] (Yulon began producing wholly original products again starting in 2009 with the debut of its Luxgen brand.) Until July 1994, when they changed to using Nissan badging, the license-built Nissan automobiles had all been branded Yue Loong (Yulon after 1992).[11][12] The Nissan branded Cefiro A32 entered production in February 1996 and became Taiwan's best selling vehicle.[13][14]
Assembler
With production bases located in China,
The company has used its design and engineering expertise to localize its manufactures to suit Taiwanese tastes.
While Yulon continues to manufacture vehicles for sale on the Taiwanese market,[2] as of 2010 it also imports Nissan,[citation needed] Infiniti,[citation needed] and Renault[6] models for sale in the domestic Taiwanese market.
Nissan
Yulon has maintained a strong cooperative relationship with Nissan since 1957.[9] After the 1985 passing of a Taiwanese act, the Automobile Industry Development Act (AIDA), Yulon accepted Nissan taking a 25% stake.[19] Nissan maintained their ownership in Yulon until at least 2003[17] when a restructuring created Yulon-Nissan Motor Co Ltd,[6] a separate company that focuses on complementing Nissan's mainland China activities with research, design, and manufacturing assistance.
Brands
Yulon has marketed cars under three in-house brands: their cars were originally sold as Yue Loong (Yulon from 1992 until 1995), but the company switched to using Nissan badging in 1994. They then went on to create two new in-house brands: Luxgen (released in 2009), and Tobe (released in 2010, ended 2013).
Luxgen
The first Taiwanese auto brand, Luxgen (Chinese: 納智捷), was created by Yulon in 2008.[20] On 18 August 2009, Yulon revealed the first car for its new Luxgen brand. Luxgen cars are developed under Yulon's R&D center HAITEC,[21] using engines and transmissions provided by other companies.[22] As of 2010, Luxgen products are sold in Taiwan and Oman.[23]
Tobe
Yulon's second brand, Tobe (Chinese: 酷比), was established in 2009. From 2010 to 2013, Tobe sold its only model, a re-badged, re-designed
Production bases
Yulon has a number of production bases in several countries, including China, Pakistan, Philippines until 2013, Taiwan and probably Thailand.[15]
China
Initial production base investment in China for Yulon was buying 5% ownership in a Southern China production base in the 1990s.
As of 2003, Yulon had 25% ownership in the subsidiary yielding access to production bases in
Philippines
In 1999 Yulon bought a 75% ownership of Nissan's newly built production base in Santa Rosa, Laguna state.[26] This occurred after the Nissan Motor Company pulled out of the Philippines after the Asian market crises caused poor sales in the country. In 2013, it was announced that Nissan Motor Company of Japan will be again taking over Nissan in the Philippines.[27] This comes after dismal sales and poor model updates from Yulon Taiwan, which ranked Nissan Philippines well below local rivals from Toyota, Mitsubishi, and Hyundai—not reflective of its ranking as no. 6 global carmaker.[28]
Joint ventures
All of Yulon's joint ventures in Mainland China are with
Dongfeng Yulon
A joint venture with Chinese automaker
Fengshen Automobile
In 2003, Yulon had part ownership in a subsidiary of
See also
- List of companies of Taiwan
- List of Taiwanese automakers
- List of Nissan vehicles Yulon Motors has built under license
- List of motor scooter manufacturers and brands
References
- ^ a b c "Yulon Motor Co Ltd, 2201:TAI profile - FT.com". Financial Times. Retrieved 2018-01-29.
- ^ a b c "Company History". Yulon Motor. Archived from the original on 2010-11-24. Retrieved 2013-09-06.
- ^ a b Tan, Jason (2010-08-03). "Yulon to make Luxgen in China". Taipei Times.
- ^ a b c Lynch, Teresa M. (December 2010). "Leveraging capabilities: models of foreign production in the Taiwanese automotive industry" (PDF). Massachusetts Institute of Technology. Archived from the original (PDF) on November 23, 2009.
- ^ Chen, Chia-wen (1995). An Economic Analysis of Taiwan's Automobile Industry (PDF). Cambridge, MA: MIT. p. 16. Archived from the original (PDF) on 2012-03-14.
- ^ a b c "Chronology". Yulon Motor. Archived from the original on 2011-07-21.
- ^ "Affiliated Companies – Automobiles". Yulon Group. Archived from the original on 2010-11-01.
- ^ a b Chen, Chia-wen, p. 24
- ^ a b c d Chen, Chia-wen Archived March 14, 2012, at the Wayback Machine, p. 26
- ^ Chen, Chia-wen, p. 93
- ^ a b Annual Report 2018 (PDF), Yulon Motor Co., Ltd., 2019-04-30, p. 4, archived from the original (PDF) on 2023-06-02
- ^ "Het mysterie Yue Loong" [The Yue Loong Mystery]. AutoWeek.nl (in Dutch). Sanoma Men's Magazines B.V. 2009-01-30.
- ^ "Chronology". Company History. Yulon Motor. Archived from the original on 2011-07-21.
- ^ Yelin, Mo (2018-12-05). "'Father of Taiwan's Auto Industry' Dead at 53". Caixin Global. Archived from the original on 2022-12-26.
- ^ a b "About Luxgen – Corporate Story". Luxgen.
- ^ "Chery Shapes Taiwanese Partners as Exporters". AnhuiNews.com. 2010-10-20.
- ^ a b c d "Taiwan: Becoming a Development Base for Toyota, Mitsubishi, Nissan, Ford; Honda Launches Production on Its Own". MarkLines.com. 2003-08-07. Archived from the original on July 5, 2010.
- ^ Chen, Chia-wen (1995). An Economic Analysis of Taiwan's Automobile Industry (PDF). Cambridge, MA: MIT. p. 29. Archived from the original (PDF) on 2012-03-14.
- ^ Chen, Chia-wen, p. 29
- ^ "Taiwan's automobile brand LUXGEN announces its ambition to the world". Luxgen. 2010-03-05.
- ^ a b "Prospect of Chinese sales drives Yulon Motor shares up". Taipei Times. 2010-09-07.
- ^ "LUXGEN 2.2 L MEFI TURBO ENGINE: Light Weight and Efficient". Luxgen. 2010-05-13.
- ^ "Taiwan's LUXGEN MOTOR Signs First International Distribution Agreement". Luxgen. 2010-04-30.
- ^ "Yulon's Tobe car unable to drive in reverse". China Post. 2010-08-07.
- ^ "Yulon introduces new Tobe brand vehicle". Taipei Times. 2009-11-18.
- ^ Increasing Globalization and AFTA in 2003: What are the Prospects for the Philippine Automotive Industry?. Rafaelita A.M. Aldaba. Philippine Institute for Development Studies. Page 35, "Nissan: Worriedly Awaiting the Signal from Japan".
- ^ "Nissan Motor Co. to return to PH this year by merging NMPI and UMC". topgear.com.ph. Retrieved 4 December 2018.
- ^ "WORLD RANKING OF CAR MANUFACTURERS - Year 2011" (PDF). Retrieved 2023-08-27.
- ^ "Dongfeng-Luxgen formally announce JV partnership". China Car Times. 2010-12-14.
- ^ "Yulon's LuxGen heading to China". Taipei Times. 2010-02-17.
External links
- Yulon Motor – English official site