Z Music Television

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Z Music Television
Gaylord Entertainment Company
(1994+)
History
LaunchedMarch 1, 1993; 31 years ago (March 1, 1993)
Closed2000; 24 years ago (2000)

Z Music Television was a Christian-oriented

Country Music Television, they were not limited to a particular musical genre; they played the full spectrum of Contemporary Christian music from reggae to country music.[4]
Z Music Television closed in 2000.

Background

Founded in 1991 by David McQuade, Z's offices were based in

CMT to CBS's cable division. On June 30, 2000 Gaylord ceased the operations of Z Music and gave cable operators the option of replacing it with Video Rola music channel, which was then distributed by Gaylord. Also, Gaylord shifted their efforts toward the internet for Christian music with Musicforce.com and Lightsource.com.[8]

Programming

"We leave out the violence, raw sex appeal, and disrespect for authority."

Graham Barnard, programming manager, on Z Music's video content.[9]

Z Music sought to place itself in a market segment that would be visible, even inviting, to non Christians while maintaining a direct appeal to Christians.

dc Talk
, though such broad mainstream diversity was never actually realized.

Classification of videos on Z Music by content[5]

In the late 1990s two studies of Z Music's programming classified its music videos into three categories based upon their audible and visible religious characteristics.[5][10] As defined by their author these are:

  • Unequivocally Religious — 17%[5] (Green) — "explicitly religious lyrics and visuals"[10]
  • Moderately Religious — 52%[5] (Blue) — "While religious lyrics continue to be used, visual images are not explicitly Christian... If viewers were to turn down the sound while watching the clip it is unlikely that they would associate any religious qualities with it."[10]
  • Ambiguously Religious — 31%[5] (Red) — "Here spiritual imagery is downplayed even further... blending visuals that are not explicitly Christian with lyrics that are open to interpretation with regard to religion."[10]

The conclusion of the studies was that by showing a high number of videos with ambiguous spiritual content, the programming of Z Music Television was designed to make their Christian nature "apparent only to those willing to listen for it."[5] It also stated that this finding conflicts with a traditional view that Christian performers should be ministers first, then entertainers.

See also

References

  1. ^
    ISSN 1068-6827
    .
  2. ^
    ISSN 1524-7848
    .
  3. ISSN 0006-2510
    .
  4. ISSN 0009-5753
    .
  5. ^
    ISSN 0300-7766
    .
  6. ISSN 0006-2510
    .
  7. ^
    ISSN 0006-2510
    .
  8. ^ Stark, Phyllis (May 20, 2000). "Gaylord Plans Global Country Cable Channel" (PDF). Billboard. p. 122. Retrieved December 31, 2019.
  9. ISSN 1068-6827
    .
  10. ^
    ISSN 0195-6051
    .
  11. ISSN 0006-2510
    .
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