Zoe Sugg
Zoë Sugg | |||||||||||||
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Born | Zoë Elizabeth Sugg 28 March 1990 Lacock, England | ||||||||||||
Occupations |
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Years active | 2009–present | ||||||||||||
Partner(s) | Alfie Deyes (2012–present; engaged) | ||||||||||||
Children | 2 | ||||||||||||
Relatives | Joe Sugg (brother) | ||||||||||||
YouTube information | |||||||||||||
Channels | |||||||||||||
Subscribers | 10.7 million (main) 4.9 million (vlogs) | ||||||||||||
Total views | 1.1 billion (main) 1 billion (vlogs) | ||||||||||||
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Last updated: 25 May 2023 | |||||||||||||
Website | zoella |
Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers.
In 2014, Sugg launched her Zoella Beauty range of cosmetics and later launched a range of complementary homeware products, with a 2019 report stating that the two businesses had a combined revenue of £3.8 million per year. Her debut novel, Girl Online, was published in November 2014 and broke the record for highest first-week sales of a first-time novelist. She has since released two sequels and a non-fiction book, Cordially Invited, and later co-wrote the book duology The Magpie Society with Amy McCulloch.
Early life
Zoë Elizabeth Sugg was born in
Career
2009–2013: Career beginnings
Sugg was working as an apprentice at an
2014–2019: Zoella brands, book releases and media appearances
Sugg launched a range of
In September 2016, Sugg released a collection of homeware products, including stationery, candles and reed diffusers. This range was exclusive to
In June 2014, Sugg was a guest panellist on the daytime chat show
Sugg, along with
In late 2016, Sugg and brother Joe released a range of branded merchandise called 'Sugg Life', created in collaboration with The Creator Store, a company owned by
Sugg's non-fiction book, Cordially Invited, offering advice on entertaining guests at home and planning celebrations, was published by Hodder & Stoughton in October 2018.[69] In December 2018, Sugg appeared on Happy Place, a podcast presented by Fearne Cotton, and discussed her career, anxiety and her thoughts on social media.[70][71]
2019–present: Business interests and The Magpie Society
In February 2019, it was announced that Sugg had worked on a limited edition makeup range with ColourPop Cosmetics,[72] based on 70s fashion.[73] In April 2019, Sugg announced Filmm, a mobile photography app that she co-developed with Elsie Larson and Emma Chapman.[74] Later that year, she announced Template, another mobile editing app designed for editing Instagram stories.[75] In August 2020, Sugg collaborated on a homeware range with Etsy, featuring products co-curated by herself and independent Etsy sellers.[76]
Also in August 2020, she partnered with mental health awareness organisation
On 29 October 2020, The Magpie Society: One for Sorrow, a
Personal life
Sugg has been in a relationship with vlogger Alfie Deyes since October 2012.[84] They made their relationship public in a blog post by Sugg in August 2013.[85] They became engaged in September 2023.[86] They had their first daughter in August 2021,[87] and their second daughter in December 2023.[88] The family reside in Brighton.[3]
Sugg attracted criticism from the media in November 2017 after releasing a 12-door £50 advent calendar, with the "extortionate price" and alleged poor quality receiving attention. The calendar contained items such as a small pack of confetti, a packet of seven stickers, and cookie cutters. A spokesperson for Sugg said, "Zoe is incredibly proud of the Christmas collection and excited to see it in store. However, the pricing and in-store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe."[89]
Also in November 2017, Sugg apologised following controversy surrounding posts she had made on social media between 2009 and 2012 mocking gay people and "fat chavs". She responded on Twitter, claiming the posts had been "taken out of context" and writing, "I'm sorry if I have offended anyone, that was not my intention."[90][91]
Filmography
Year | Title | Role | Notes |
---|---|---|---|
2001 | Harry Potter and the Philosopher's Stone | Girl in Potion Class | |
2002 | Harry Potter and the Chamber of Secrets | Slytherin Student |
Bibliography
- Girl Online (2014)
- Girl Online: On Tour (2015)
- Girl Online: Going Solo (2016)
- Cordially Invited (2018)
- The Magpie Society: One for Sorrow (2020)[a]
- The Magpie Society: Two for Joy (2021)[a]
Awards and nominations
Sugg won the 2011 Cosmopolitan Blog Award in the "Best Established Beauty Blog" category and went on to win the "Best Beauty Vlogger" award the following year.[92][93][94] She was also awarded the 2013 and 2014 "Best British Vlogger" award at the Radio 1 Teen Awards;[3][95] the 2014 Nickelodeon Kids' Choice Award for "UK Favourite Vlogger";[2][96] and the 2014 Teen Choice Award for "Choice Web Star: Fashion/Beauty".[97][98]
Sugg was listed as one of
Sugg won the "Choice Web Star" award in the 'Fashion/Beauty' category at the 2015 Teen Choice Awards.[106][107] In 2019, Sugg, alongside her brother, was nominated for Social Media Superstar at the 2019 Global Awards.[108]
Year | Award | Category | Result |
---|---|---|---|
2011 | Cosmopolitan Blog Award | Best Established Beauty Blog | Won |
2012 | Best Beauty Vlogger | Won | |
2014 | Nickelodeon Kids' Choice Award
|
UK Favourite Vlogger | Won |
Teen Choice Award
|
Choice Webstar: Fashion/Beauty | Won | |
Radio 1 Teen Award | Best British Vlogger | Won | |
2015 | Teen Choice Award
|
Choice Webstar: Fashion/Beauty | Won |
2016 | Shorty Award | YouTuber of the Year | Nominated |
2018 | Teen Choice Award
|
Choice Webstar: Fashion/Beauty | Nominated |
2019 | Global Awards | Social Media Superstar | Nominated |
References
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Notes
External links
- Official website
- Zoe Sugg at IMDb