Zozo Zarpa
Zozo Zarpa (Ζωζώ Ζάρπα) (1939 – 19 April 2012) was a Greek television, film and stage actress.[1]
Zarpa studied at the
Ancient Greek dramatic plays. In addition to her long film and theater credits, Zarpa founded the Themelion theatre, and co-founded a Greek drama school with her Elda Dimopoulos (her sister) and Yannis Negrapontis.[1]
She achieved a degree of fame in the United States in 2010 and 2011 when she appeared in a television commercial campaign for
Greek yogurt.[1][2] The ad campaign developed by Droga5, which was the first ever for the Athenos brand, featured the tagline, "Approved by Yiayia."[3] The commercials were shot and cast in Greece, leading Zarpa's role as one of the Yiayias, or Greek grandmothers. In Zarpa's commercial, her Yiayia character asks a young, cohabiting couple if they were married. When the couple says no, Yiayia immediately tells them that they are going to hell.[3] The spot earned Zarpa new fans throughout the United States and Greece. As of 2012, her Athenos commercial had received more than 1,200,000 hits on YouTube.[1]
Death
Zarpa died from a heart attack on 19 April 2012, aged 73, and was interred in a cemetery in Chalandri, Attica, the following day.[1]
References
- ^ a b c d e "Actress Zozo Zarpa Has Passed Away". Greek Reporter. 19 April 2012. Retrieved 19 May 2012.
- ^ "Πέθανε η ηθοποιός Ζωζώ Ζάρπα". Newsbeast.gr. 19 April 2012. Retrieved 19 May 2012.
- ^ a b Lazare, Lewis (27 February 2011). "Athenos ad authentic, amusing". Chicago Sun-Times. Retrieved 19 May 2012.
External links
- Zozo Zarpa at IMDb
- Athenos commercial featuring Zozo Zarpa on YouTube
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