La Senza
Parent L Brands (2006–2019) | | |
Website | LaSenza.ca |
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La Senza Corporation is a Canadian fashion retailer that sells women's
At its peak, La Senza was the dominant lingerie retailer in Canada, with 322 corporate-owned stores across the country in January 2009. It also had 497 franchised international stores at that time, for a total of 819 locations.[5] However, fierce competition by La Vie en Rose and other lingerie retailers resulted in La Senza losing its Canadian dominance, closing 248 domestic locations. As of September 2020[update], La Senza owns and operates 74 stores in Canada and one in the United States, and has a franchise agreement with 202 international stores, for a total of 277 locations worldwide.[3][6]
History
La Senza was founded in Canada by
As of 2019, La Senza employed over 2,000 associates globally and currently operates 130 company-owned stores in the United States and Canada and an additional 187 stores via its international franchise partners spanning 36 countries across the Middle East, Northern Africa, Latin America, Eastern Europe and South East Asia.
In January 2019,
Products
La Senza's products focus on lingerie and nightwear but also include loungewear, daywear, and accessories. The concept is similar to that of Victoria's Secret, which is owned by La Senza’s previous parent company, L Brands corporation.
Operating structure
From 2000 to 2006, La Senza was sold by
United States
La Senza also briefly operated in the United States from 2000 to 2006.[citation needed] In 2016, several La Senza stores opened in the United States on an experimental basis.[13] This included two locations in L Brands' hometown Columbus, Ohio, at Easton Town Center and Polaris Fashion Place, and two locations in other states, including Orland Park, Illinois and Merrillville, Indiana. As of 2022, none of these locations are still in operation.
Franchise
La Senza UK
Businessman Theo Paphitis bought the United Kingdom and Ireland franchise, called La Senza UK, and began expanding it, eventually with sub-franchises in other parts of the European Union. In July 2006, Paphitis sold the company to private equity company Lion Capital, for a reported £100m.[14] Paphitis left the board and is no longer a shareholder,[15] and in the spring of 2011 set up the new lingerie firm Boux Avenue.[16]
On 23 December 2011, La Senza UK filed for administration citing "trading conditions" as one of the conditions for closure. The company stated that it had 2,600 UK staff at 146 stores and 18 concessions, and announced plans to close 80 stores.[17]
On 9 January 2012,
Production
La Senza manufactures some of its products near
Lola and Coco by La Senza was a leisurewear collection launched in 2008, promoted by British dance group Booty Luv.[24] Another line launched in 2008 was inspired by The Pussycat Dolls and designed by the group's creator, Robin Antin. The collection uses fabrics imported from Italy and Spain.[25]
La Senza previously owned and operated other labels, including La Senza Girl clothing stores for
Models and celebrity endorsements
Similar to Victoria's Secret, La Senza uses high-profile fashion models to endorse their product. Models such as
References
- ^ a b "Lingerie retailer La Senza making no secret of its expansion plans". CBC.
- ^ "L Brands (LB) vs. Francesca's (FRAN) Financial Contrast". Ledger Gazette. 1 February 2018. Retrieved 2 February 2018.
It operates in the retail brands, which include Victoria's Secret, PINK, Bath & Body Works and La Senza. La Senza is a specialty retailer of women's intimate apparel. It sells its La Senza products at over 120 La Senza stores in Canada.
- ^ a b "La Senza Store Directory". La Senza. Retrieved 22 September 2020.
- ^ Moin, David (20 October 2011). "Wexner Wary of Overseas, Sees Limited Sales of $20B". Women's Wear Daily (WWD). Retrieved 19 December 2012.
- ^ L Brands. "2009 Proxy and 2008 Annual Report". lb.gcs-web.com.
- ^ Patterson, Craig (8 July 2020). "Wave of Store Closures to Hit Canada in the Summer of 2020". Retail Insider. Retrieved 22 September 2020.
Quebec-founded lingerie and underwear retailer La Senza will permanently close about 30 of its 100 Canadian storefronts.
- ^ "Limited Brands buys La Senza". The Globe and Mail. Montreal. 15 November 2006. Retrieved 2 February 2018.
As part of the deal, Mr. Teitelbaum and vice-chairman Stephen Gross will remain in their respective positions, together with Laurence Lewin, president and chief operating officer who co-founded La Senza in 1990.
- Newswire. Montreal. 15 October 2006. Archived from the originalon 3 February 2018. Retrieved 2 February 2018.
- ^ "Limited Tries La Senza on For Size". New York Times. 16 November 2006. Retrieved 26 October 2012.
- ^ a b Shaw, Hollie (26 February 2013). "Will Canada's La Senza survive next to more productive, 'sophisticated' U.S. sister Victoria's Secret?". Financial Post. No. Retail & Marketing. Toronto, Canada. Postmedia Network Inc. Archived from the original on 30 March 2017. Retrieved 29 March 2017.
- ^ "Proxy Statement for the 2017 Annual Meeting of Stockholders and 2016 Annual Report" (PDF). www.lb.com. L Brands. 18 May 2017. Retrieved 8 December 2018.
- ^ a b Prang, Allison (13 December 2018). "L Brands Sells la Senza Lingerie to Private-Equity Firm". Wall Street Journal.
- ^ Tim Feran. "L Brands' La Senza to open at Easton, Polaris". The Columbus Dispatch. Archived from the original on 4 January 2017. Retrieved 3 January 2017.
Martin Waters, president of international operations at the Columbus-based retailer, announced in February that five La Senza stores would open in the United States as part of an experiment to see how customers react to the Canadian chain.
- ^ "La Senza sold to Lion Capital". fashionunited.co.uk. 13 July 2006. Retrieved 13 July 2006.
- ^ "Theo-Paphitis-considers-La-Senza-rescue.html". 18 December 2011. Retrieved 12 June 2011.
- ^ "dragon-takes-the-plunge-into-lingerie-2296348.html". The Independent. London. 12 June 2011. Retrieved 12 June 2011.
- ^ "La Senza to enter administration in UK". BBC News. 23 December 2011.
- ^ Dunkley, Dan (6 February 2012). "Rescue deals come back into fashion". Financial News. Dow Jones & Company. Retrieved 17 February 2012.
- ^ "Blacks Leisure sold for £20m while La Senza finds buyer". BBC News. 9 January 2012.
- ^ "Alshaya successfully acquires la Senza UK | Alshaya Group | AMEinfo.com". Archived from the original on 17 January 2012. Retrieved 16 January 2012.
- ^ "La Senza lingerie chain in UK goes back to administration". The UK News. Archived from the original on 14 July 2014. Retrieved 3 July 2014.
- ^ Bhalla, Nita (22 May 2012). "These Indian village women know Victoria's secret". Daily News and Analysis. Chennai. Retrieved 2 January 2015.
- Times of India. Mumbai. 26 January 2012. Retrieved 2 January 2015.
- ^ "La Senza to unveil leisurewear". 28 February 2008.
- ^ "Pussycats on the Prowl at La Senza!". Reuters. 28 August 2008. Archived from the original on 1 September 2008.
- ^ http://www.fashionmodeldirectory.com/models/search/?sub=suchwort_suche&suchtyp=kriterien_suche&suchwort_suche_suchbegriff=%20La%20Senza&advanced_search=1&search_in=array&search_in_select[]=advertisements&start=12 Archived 2012-10-11 at the Wayback Machine